# OptimMerchandising vs Shelfr

The clearest difference is rating: Shelfr at 4.0 against OptimMerchandising's 1.3. On price, ratings volume, update cadence and ads there is nothing between them.

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

Shelfr holds the better App Store score, 4.0 against 1.3. Both are backed by a comparable volume of ratings — 3 and 3 respectively.

OptimMerchandising ships an update monthly, Shelfr every 3 weeks. The most recent releases landed on June 1, 2026 and August 3, 2026 respectively.

## The numbers

| Metric | OptimMerchandising | Shelfr |
| --- | --- | --- |
| Price | Free | Free |
| Rating | [1.3 (3 ratings)](https://appshunter.io/ios/app/optimmerchandising/id1389627857/reviews) | **[4.0 (3 ratings)](https://appshunter.io/ios/app/shelfr/id1407725614/reviews)** |
| Number of ratings | 3 | 3 |
| Positive reviews | 71.4% of reviews | — |
| In-app purchases | No | No |
| Ads | No | No |
| Update frequency | Monthly | **Every 3 weeks** |
| Monetization | Free | Free |
| Size | 39 MB | 92 MB |
| Requires iOS | **13.0** | 14.0 |
| Devices | iPhone, iPad, iPod | iPhone, iPad, iPod |
| Age rating | 4+ | 4+ |
| Developer | [Powata](https://appshunter.io/developer/1377014798) | [Piranha Byte FZ LLC](https://appshunter.io/developer/444072960) |

## What reviewers say

### OptimMerchandising

[App page](https://appshunter.io/ios/app/optimmerchandising/id1389627857)

Streamline retail execution and merchandising audits with this intuitive mobile tool. It simplifies store audits, inventory tracking, and merchandising tasks for merchandisers and supervisors, providing real-time data and actionable reports to optimize sales.

**Highlights:** Store and merchandising audit tracking, Customizable forms for various audit types, Built-in store stock take, Barcode scanning, Real-time data collection and reporting, Customizable workflows for merchandisers

**Features:** macOS Compatibility

**In-app purchases:** none


### Shelfr

[App page](https://appshunter.io/ios/app/shelfr/id1407725614)

This platform automates and manages planograms for FMCG and CPG companies across various markets and channels. It allows for the creation of store-specific planograms quickly, with features like camera-powered shelf measurement and offline generation.

**Highlights:** Automate planogram management, Generate store-specific planograms, Measure shelves with ARKit camera, View nearby stores on map, Save planograms to stores, Offline planogram generation

**In-app purchases:** none


## Frequently asked questions

### Is OptimMerchandising free?

OptimMerchandising is free to download, with no in-app purchases.

### Is Shelfr free?

Shelfr is free to download, with no in-app purchases.

### Which has better reviews, OptimMerchandising or Shelfr?

Shelfr is rated higher. OptimMerchandising averages 1.3 out of 5 from 3 ratings, while Shelfr averages 4.0 from 3 ratings.

### Do OptimMerchandising or Shelfr have ads?

Neither OptimMerchandising nor Shelfr shows ads.

### Which is updated more often, OptimMerchandising or Shelfr?

OptimMerchandising ships an update monthly, and Shelfr every 3 weeks. Most recently, OptimMerchandising was updated on June 1, 2026 and Shelfr on August 3, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*