# Client Diary vs Equivo

The clearest difference is review sentiment: Equivo at 100% against Client Diary's 63%. Equivo also leads on update cadence (every 2 weeks vs every 2 months). Client Diary's advantage is in-app purchases (none vs 8) and iOS requirement (11.0 vs 15.0). On price, ads and device support there is nothing between them.

Both are free to download. Equivo sells 8 in-app purchases, starting at $3.95 per month. Client Diary asks for nothing beyond the download.

Client Diary ships an update every 2 months, Equivo every 2 weeks. The most recent releases landed on November 2, 2026 and November 5, 2026 respectively.

## The numbers

| Metric | Client Diary | Equivo |
| --- | --- | --- |
| Price | Free | Free |
| Positive reviews | 62.5% of reviews | **100.0% of reviews** |
| In-app purchases | **No** | Yes |
| Ads | No | No |
| Update frequency | Every 2 months | **Every 2 weeks** |
| Monetization | **Ad-supported** | Subscription |
| Size | 37 MB | 178 MB |
| Requires iOS | **11.0** | 15.0 |
| Devices | iPhone, iPad, iPod | iPhone, iPad, iPod |
| Age rating | 4+ | 4+ |
| Developer | [TOEE Pacific PTY LTD](https://appshunter.io/developer/1394933368) | [Equivo PTY LTD](https://appshunter.io/developer/6781575017) |

## What reviewers say

### Client Diary

[App page](https://appshunter.io/ios/app/client-diary/id1394933369)

Manage clients, appointments, and marketing with this app. It offers features like SMS marketing, client notes, online booking, and staff access control. Keep your business organized and clients satisfied from anywhere.

**Highlights:** Client notes and history management, SMS marketing and responses, Online booking management, Automated gift voucher management, Staff access control, Customer credit system

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases:** none


### Equivo

[App page](https://appshunter.io/ios/app/equivo/id6781575015)

Manage all aspects of horse care, health, and breeding in one secure digital platform. Track farrier visits, vaccinations, feeding schedules, and breeding records. Syncs across devices for easy access to your horse's complete digital passport.

**Highlights:** Digital horse profiles, Health and care tracking, Breeding and feeding logs, Document and notes storage, Movement and biosecurity management, Cross-device synchronization

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases (8)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Equivo Up to 3 Horses (Monthly) | $3.95 | per month |
| Equivo 4-10 Horses (Monthly) | $5.95 | per month |
| Equivo 11-25 Horses (Monthly) | $9.95 | per month |
| Equivo 26+ Horses (Monthly) | $12.95 | per month |
| Equivo Up to 3 Horses (Annual) | $39.00 | per year |
| Equivo 4-10 Horses (Annual) | $59.00 | per year |
| Equivo 11-25 Horses (Annual) | $99.99 | per year |
| Equivo 26+ Horses (Annual) | $119.00 | per year |


## Frequently asked questions

### Is Client Diary free?

Client Diary is free to download, with no in-app purchases.

### Is Equivo free?

Equivo is free to download, with in-app purchases available.

### Do Client Diary or Equivo have ads?

Neither Client Diary nor Equivo shows ads.

### Which is updated more often, Client Diary or Equivo?

Client Diary ships an update every 2 months, and Equivo every 2 weeks. Most recently, Client Diary was updated on November 2, 2026 and Equivo on November 5, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*