# Add Watermark vs Image Converter

The clearest difference is monetization model: Add Watermark at free with in-app purchases against Image Converter's subscription. Add Watermark also leads on review sentiment (83% vs 68%) and update cadence (every 2 weeks vs monthly). Image Converter's advantage is ads (none vs shown) and iOS requirement (13.1 vs 15.0). On price, rating, ratings volume and in-app purchases there is nothing between them.

Both are free to download. Add Watermark sells 3 in-app purchases, starting at $6.99 per month and Image Converter sells 1 in-app purchase, starting at $9.99 per year. Whichever you choose, the download price is not the number that matters.

On the App Store both sit at effectively the same score — 4.8 for Add Watermark against 4.7 for Image Converter. Both are backed by a comparable volume of ratings — 5.9K and 9K respectively. Written reviews are what separate them: 83% of Add Watermark's written reviews are positive against 68% of Image Converter's.

Add Watermark ships an update every 2 weeks, Image Converter monthly. The most recent releases landed on October 22, 2026 and October 21, 2026 respectively.

## The numbers

| Metric | Add Watermark | Image Converter |
| --- | --- | --- |
| Price | Free | Free |
| Rating | **[4.8 (5.9K ratings)](https://appshunter.io/ios/app/add-watermark-batch-process/id1401798417/reviews)** | [4.7 (9K ratings)](https://appshunter.io/ios/app/image-converter-jpeg-pdf-heic/id1493793243/reviews) |
| Number of ratings | 5.9K | **9K** |
| Positive reviews | **83.5% of reviews** | 68.2% of reviews |
| In-app purchases | Yes | Yes |
| Ads | Yes | **No** |
| Update frequency | **Every 2 weeks** | Monthly |
| Monetization | **Free with in-app purchases** | Subscription |
| Size | 121 MB | 25 MB |
| Requires iOS | 15.0 | **13.1** |
| Devices | **iPhone, iPad, iPod** | iPhone, iPod |
| Age rating | 4+ | 4+ |
| Developer | [Saraswati Javalkar](https://appshunter.io/developer/1305053157) | [Fitness Labs](https://appshunter.io/developer/1151052132) |

## What reviewers say

### Add Watermark

[App page](https://appshunter.io/ios/app/add-watermark-batch-process/id1401798417)

Protect your photos and videos from unauthorized use by adding custom watermarks. This app offers batch processing, allowing you to watermark hundreds of files at once. Create personalized text or image-based watermarks with precise positioning and a variety of fonts and patterns.

**Highlights:** Create and save custom watermarks, Batch process hundreds of files, Preview and adjust watermarks, Custom text and image watermarks, Pixel-perfect positioning, Copyright and trademark symbols

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases (3)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Add Watermark - Monthly | $6.99 | per month |
| Add Watermark - Yearly | $39.99 | per year |
| Add Watermark - One Time | $99.99 | one-time |

**What reviewers like**

- 🚀 Easy to use
- 🚀 Batch processing
- 🚀 Customizable watermarks
- 👍 User-friendly interface
- 👍 Effective for protecting images

**What reviewers complain about**

- 🐛 Crashes and freezes
- 🐛 Watermark quality issues
- 🔒 Lack of transparency on free version limits
- 🔋 High battery consumption
- 💡 Limited font and design options

**Reported bugs**

- App crashes on launch
- Watermarks not saving properly
- Compatibility issues with newer OS versions

**Requested features**

- Allow saving custom watermarks
- Add more font and design options
- Improve syncing across devices
- Provide more transparency on free version limits


### Image Converter

[App page](https://appshunter.io/ios/app/image-converter-jpeg-pdf-heic/id1493793243)

Easily convert images to over 20 formats like JPG, PNG, PDF, and SVG. This app offers a user-friendly interface for efficient media management, making it simple to prepare photos for professional use or sharing.

**Highlights:** Convert to 20+ image formats, Supports JPEG, PNG, PDF, SVG, HEIC, User-friendly interface, Efficient media management, Professional and sharing use cases

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases (1)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Image Converter Pro | $9.99 | per year |

**What reviewers like**

- 🚀 Fast and easy to use
- 👍 Simple and intuitive interface
- 💡 Useful additional features (e.g., duplicate detection, video compression)
- 🚀 Instant file conversion

**What reviewers complain about**

- 🐛 Crashes and freezes
- 🔒 Mandatory full access to photo library
- 🔒 Privacy concerns with data handling
- 🔋 High battery consumption

**Reported bugs**

- Conversion results in corrupted or black/white images
- Inability to locate converted files
- Disappearance of existing files after conversion

**Requested features**

- Option to retain EXIF data during conversion
- Support for more file formats (e.g., RAW, DNG)
- Batch conversion and multi-file selection
- Ability to adjust image quality/size after conversion
- Avoid subscription model, offer one-time purchase instead


## Frequently asked questions

### Is Add Watermark free?

Add Watermark is free to download, with in-app purchases available.

### Is Image Converter free?

Image Converter is free to download, with in-app purchases available.

### Which has better reviews, Add Watermark or Image Converter?

Add Watermark is rated higher. Add Watermark averages 4.8 out of 5 from 5.9K ratings, while Image Converter averages 4.7 from 9K ratings.

### Do Add Watermark or Image Converter have ads?

Add Watermark shows ads; Image Converter does not.

### Which is updated more often, Add Watermark or Image Converter?

Add Watermark ships an update every 2 weeks, and Image Converter monthly. Most recently, Add Watermark was updated on October 22, 2026 and Image Converter on October 21, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*