# effie> vs FTA

The clearest difference is update cadence: effie> at every 8 days against FTA's every 3 months. FTA's advantage is review sentiment (33% vs 9%) and iOS requirement (11.0 vs 15.5). On price, ads, in-app purchases and monetization model there is nothing between them.

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

effie> ships an update every 8 days, FTA every 3 months. The most recent releases landed on September 25, 2026 and August 31, 2026 respectively.

## The numbers

| Metric | effie> | FTA |
| --- | --- | --- |
| Price | Free | Free |
| Rating | **[1.8 (6 ratings)](https://appshunter.io/ios/app/effie/id1424086884/reviews)** | — |
| Number of ratings | **6** | — |
| Positive reviews | 8.9% of reviews | **33.3% of reviews** |
| In-app purchases | No | No |
| Ads | No | No |
| Update frequency | **Every 8 days** | Every 3 months |
| Monetization | Free | Free |
| Size | 130 MB | 15 MB |
| Requires iOS | 15.5 | **11.0** |
| Devices | iPhone, iPad, iPod | iPhone, iPad, iPod |
| Age rating | 4+ | 4+ |
| Developer | [IPLAND LLC](https://appshunter.io/developer/1424086883) | [Serhii Ostapenko](https://appshunter.io/developer/1606129967) |

## What reviewers say

### effie>

[App page](https://appshunter.io/ios/app/effie/id1424086884)

This IT service helps manufacturers systematically manage sales in retail stores. It allows control over assortment, expiration dates, pricing, shelf space, and trade marketing activities to increase profits. The platform optimizes mobile employee schedules and routes, reducing operational costs.

**Highlights:** Manage sales in national retail chains, Control assortment, expiration dates, pricing, Monitor shelf space and promotions, Optimize mobile employee schedules and routes, GPS tracking for field staff, Sales analytics and reporting

**Features:** Vision Pro support

**In-app purchases:** none


### FTA

[App page](https://appshunter.io/ios/app/fta/id1606129965)

This mobile application helps businesses manage their merchandising efforts. It provides tools for tracking inventory, planning product placement, and analyzing sales performance. Streamline your retail operations and optimize your product strategy.

**Highlights:** Merchandising management, Inventory tracking, Sales performance analysis, Product placement planning, Retail operations optimization

**Features:** macOS Compatibility

**In-app purchases:** none


## Frequently asked questions

### Is effie> free?

effie> is free to download, with no in-app purchases.

### Is FTA free?

FTA is free to download, with no in-app purchases.

### Do effie> or FTA have ads?

Neither effie> nor FTA shows ads.

### Which is updated more often, effie> or FTA?

effie> ships an update every 8 days, and FTA every 3 months. Most recently, effie> was updated on September 25, 2026 and FTA on August 31, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*