# HighLevel vs Popl

The clearest difference is review sentiment: Popl at 69% against HighLevel's 25%. Popl also leads on rating (4.8 vs 4.5) and ratings volume (104K vs 3.7K). HighLevel's advantage is in-app purchases (none vs 7). On price, update cadence, ads and device support there is nothing between them.

Both are free to download. Popl sells 7 in-app purchases, starting at $4.99 per month. HighLevel asks for nothing beyond the download.

Popl holds the better App Store score, 4.8 against 4.5. That said, the two scores are not equally well evidenced: Popl has 104K ratings behind it against 3.7K, so its average is the more settled of the two. Written reviews point the same way: 25% of HighLevel's written reviews are positive against 69% of Popl's.

HighLevel ships an update every 2 weeks, Popl fortnightly. The most recent releases landed on November 2, 2026 and November 3, 2026 respectively.

## The numbers

| Metric | HighLevel | Popl |
| --- | --- | --- |
| Price | Free | Free |
| Rating | [4.5 (3.7K ratings)](https://appshunter.io/ios/app/highlevel/id1425004076/reviews) | **[4.8 (104K ratings)](https://appshunter.io/ios/app/popl-ai-lead-capture/id1503939262/reviews)** |
| Number of ratings | 3.7K | **104K** |
| Positive reviews | 24.5% of reviews | **68.6% of reviews** |
| In-app purchases | **No** | Yes |
| Ads | No | No |
| Update frequency | **Every 2 weeks** | Fortnightly |
| Monetization | **Free** | Free with in-app purchases |
| Best chart rank | — | **#41** |
| Size | 404 MB | 136 MB |
| Requires iOS | 16.6 | **16.4** |
| Devices | **iPhone, iPad** | iPhone |
| Age rating | 17+ | 12+ |
| Developer | [Synclio](https://appshunter.io/developer/503937807) | [Popl Co](https://appshunter.io/developer/1158751436) |

## What reviewers say

### HighLevel

[App page](https://appshunter.io/ios/app/highlevel/id1425004076)

This all-in-one platform empowers agencies and marketers to capture leads, automate communication, and manage sales processes. It offers tools for landing pages, forms, calendars, and automated messaging to drive customer acquisition and business growth.

**Highlights:** All-in-one sales and marketing platform, Lead capture via landing pages, forms, and surveys, Automated messaging (SMS, email, FB Messenger), Inbound phone system, Appointment scheduling, Payment collection, Analytics tracking

**Features:** Apple Wallet

**In-app purchases:** none

**What reviewers like**

- 🚀 Fundamentally changed everything
- 🚀 Excellent software
- 🚀 Great app
- 🚀 Amazing software
- 🚀 Comprehensive and simple to use

**What reviewers complain about**

- 🐛 Extremely glitchy. Can't handle volume.
- 🐛 Not reliable
- 🐛 Doesn't work consistently
- 🐛 Inconsistent
- 🐛 Bad just bad

**Reported bugs**

- Login screen freezes
- Incompatible with older devices
- Notifications and messages not loading
- Can't create account
- App crashes mid call

**Requested features**

- Dark mode option
- Advanced analytics dashboard
- Ability to cc/bcc on new emails
- Ability to forward previously sent emails
- Improve email tech and notifications


### Popl

[App page](https://appshunter.io/ios/app/popl-ai-lead-capture/id1503939262)

**Currently charting:** #41 Top Grossing · Business (US App Store)

Capture leads and share digital business cards seamlessly at events. This app uses AI-powered badge scanning and offline capabilities to streamline lead management and follow-up.

**Highlights:** AI-powered universal badge scanner, Offline lead capture, Automatic lead tagging, Digital business card maker, Paper business card scanner, Calendar booking integrations, CRM integrations

**Features:** macOS Compatibility, iMessage stickers, Vision Pro support

**In-app purchases (7)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Popl Pro Ambassadors | $4.99 | per month |
| Popl Pro | $7.99 | per month |
| Popl Pro Plus | $14.99 | per month |
| Popl Pro Yearly | $76.99 | per year |
| Popl Pro Plus Yearly | $144.99 | per year |
| Popl Activation | $9.99 | one-time |
| Popl Activation | $14.99 | one-time |

**What reviewers like**

- 💡 Convenient digital business card
- 🚀 Easy to use and set up
- 👍 Versatile and customizable
- 👍 Helpful customer support
- 👍 Saves time and paper waste

**What reviewers complain about**

- 🐛 Bugs and glitches in the app
- 🐛 Compatibility issues with some devices
- 💰 Expensive subscription model
- ⏱️ Slow shipping and order fulfillment
- 🔍 Unclear pricing and subscription details

**Reported bugs**

- App crashes and freezes
- Issues with saving contact information
- NFC tag not working as expected
- Incorrect date formatting

**Requested features**

- Ability to customize profile and layout
- Separate personal and business profiles
- Improved lead capture and management
- Offline functionality for the NFC tag


## Frequently asked questions

### Is HighLevel free?

HighLevel is free to download, with no in-app purchases.

### Is Popl free?

Popl is free to download, with in-app purchases available.

### Which has better reviews, HighLevel or Popl?

Popl is rated higher. HighLevel averages 4.5 out of 5 from 3.7K ratings, while Popl averages 4.8 from 104K ratings.

### Do HighLevel or Popl have ads?

Neither HighLevel nor Popl shows ads.

### Which is updated more often, HighLevel or Popl?

HighLevel ships an update every 2 weeks, and Popl fortnightly. Most recently, HighLevel was updated on November 2, 2026 and Popl on November 3, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*