# Brady Express Labels vs Severe Service

The clearest difference is monetization model: Severe Service at free against Brady Express Labels's free with in-app purchases. Severe Service also leads on rating (4.7 vs 4.4) and iOS requirement (13.2 vs 15.0). Brady Express Labels's advantage is ratings volume (407 vs 7). On price, update cadence, ads and in-app purchases there is nothing between them.

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

Severe Service holds the better App Store score, 4.7 against 4.4. That said, the two scores are not equally well evidenced: Brady Express Labels has 407 ratings behind it against 7, so its average is the more settled of the two.

Brady Express Labels ships an update every 2 months, Severe Service monthly. The most recent releases landed on September 26, 2026 and September 16, 2026 respectively.

## The numbers

| Metric | Brady Express Labels | Severe Service |
| --- | --- | --- |
| Price | Free | Free |
| Rating | [4.4 (407 ratings)](https://appshunter.io/ios/app/brady-express-labels/id1428966237/reviews) | **[4.7 (7 ratings)](https://appshunter.io/ios/app/severe-service/id1436753584/reviews)** |
| Number of ratings | **407** | 7 |
| Positive reviews | 62.7% of reviews | — |
| In-app purchases | No | No |
| Ads | No | No |
| Update frequency | Every 2 months | **Monthly** |
| Monetization | Free with in-app purchases | **Free** |
| Size | 313 MB | 26 MB |
| Requires iOS | 15.0 | **13.2** |
| Devices | iPhone, iPad, iPod | iPhone, iPad, iPod |
| Age rating | 4+ | 4+ |
| Developer | [Brady Corporation](https://appshunter.io/developer/487635364) | [Emerson Process Management](https://appshunter.io/developer/561985742) |

## What reviewers say

### Brady Express Labels

[App page](https://appshunter.io/ios/app/brady-express-labels/id1428966237)

Design, view, and print labels directly from your smartphone. Offers extensive design options, including multiple guides, barcode types, fonts, languages, and symbols. Streamline labeling with data import, sequence creation, barcode scanning, and text recognition features.

**Highlights:** Label design and printing from phone, 11 label design guides, 34 barcode symbologies, 85 fonts and 34 languages, Over 1,500 symbols, Import data from spreadsheets, Voice-to-text and photo-to-text

**In-app purchases:** none

**What reviewers like**

- 🚀 Awesome printer
- 👍 Easy to use
- 🔋 Long-lasting battery
- 💡 Versatile label creation
- 🚀 Intuitive app interface

**What reviewers complain about**

- 🐛 App crashes on startup
- 🐛 Bluetooth connection issues
- 🐛 Orientation issues when printing
- 🐛 Cartridge issues (false empty)
- 🐛 Difficult text editing

**Reported bugs**

- App crashes immediately on launch
- Saved labels not working after update
- Orientation reverts unexpectedly when printing
- Cartridges marked as empty when not
- Text formatting issues (all uppercase)

**Requested features**

- Allow selective text editing
- Add default file location for cloud storage
- Provide backup/restore feature for saved labels
- Add copies field in wire wrap screen
- Improve text centering for multiple lines


### Severe Service

[App page](https://appshunter.io/ios/app/severe-service/id1436753584)

This app helps users perform initial sizing for control valves, diagnose issues by selecting symptoms, and explore severe service applications across various industries. It also provides access to a technical library with videos and PDFs, a product catalog, and a contact feature for expert assistance.

**Highlights:** Control valve sizing tool, Issue diagnosis by symptom, Industry application explorer, Technical library with videos and PDFs, Fisher product catalog, Keyword search functionality, Direct contact with experts

**Features:** macOS Compatibility

**In-app purchases:** none


## Frequently asked questions

### Is Brady Express Labels free?

Brady Express Labels is free to download, with no in-app purchases.

### Is Severe Service free?

Severe Service is free to download, with no in-app purchases.

### Which has better reviews, Brady Express Labels or Severe Service?

Severe Service is rated higher. Brady Express Labels averages 4.4 out of 5 from 407 ratings, while Severe Service averages 4.7 from 7 ratings.

### Do Brady Express Labels or Severe Service have ads?

Neither Brady Express Labels nor Severe Service shows ads.

### Which is updated more often, Brady Express Labels or Severe Service?

Brady Express Labels ships an update every 2 months, and Severe Service monthly. Most recently, Brady Express Labels was updated on September 26, 2026 and Severe Service on September 16, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*