# Brady Express Labels vs Digital Data Plate

The clearest difference is rating: Digital Data Plate at 5.0 against Brady Express Labels's 4.3. Digital Data Plate also leads on monetization model (free vs free with in-app purchases). Brady Express Labels's advantage is update cadence (every 2 months vs every 14 months) and ratings volume (419 vs 2). On price, ads, in-app purchases and device support there is nothing between them.

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

Digital Data Plate holds the better App Store score, 5.0 against 4.3. That said, the two scores are not equally well evidenced: Brady Express Labels has 419 ratings behind it against 2, so its average is the more settled of the two.

Brady Express Labels ships an update every 2 months, Digital Data Plate every 14 months. The most recent releases landed on October 14, 2026 and October 12, 2026 respectively.

## The numbers

| Metric | Brady Express Labels | Digital Data Plate |
| --- | --- | --- |
| Price | Free | Free |
| Rating | [4.3 (419 ratings)](https://appshunter.io/ios/app/brady-express-labels/id1428966237/reviews) | **[5.0 (2 ratings)](https://appshunter.io/ios/app/digital-data-plate/id1527653586/reviews)** |
| Number of ratings | **419** | 2 |
| Positive reviews | 62.9% of reviews | — |
| In-app purchases | No | No |
| Ads | No | No |
| Update frequency | **Every 2 months** | Every 14 months |
| Monetization | Free with in-app purchases | **Free** |
| Size | 313 MB | 130 MB |
| Requires iOS | 15.0 | **14.2** |
| Devices | iPhone, iPad, iPod | iPhone, iPad, iPod |
| Age rating | 4+ | 4+ |
| Developer | [Brady Corporation](https://appshunter.io/developer/487635364) | [Sensia LLC](https://appshunter.io/developer/1527653588) |

## What reviewers say

### Brady Express Labels

[App page](https://appshunter.io/ios/app/brady-express-labels/id1428966237)

Design, view, and print labels directly from your smartphone. Offers extensive design options, including multiple guides, barcode types, fonts, languages, and symbols. Streamline labeling with data import, sequence creation, barcode scanning, and text recognition features.

**Highlights:** Label design and printing from phone, 11 label design guides, 34 barcode symbologies, 85 fonts and 34 languages, Over 1,500 symbols, Import data from spreadsheets, Voice-to-text and photo-to-text

**In-app purchases:** none

**What reviewers like**

- 🚀 Awesome printer
- 👍 Easy to use
- 🔋 Long-lasting battery
- 💡 Versatile label creation
- 🚀 Intuitive app interface

**What reviewers complain about**

- 🐛 App crashes on startup
- 🐛 Bluetooth connection issues
- 🐛 Orientation issues when printing
- 🐛 Cartridge issues (false empty)
- 🐛 Difficult text editing

**Reported bugs**

- App crashes immediately on launch
- Saved labels not working after update
- Orientation reverts unexpectedly when printing
- Cartridges marked as empty when not
- Text formatting issues (all uppercase)

**Requested features**

- Allow selective text editing
- Add default file location for cloud storage
- Provide backup/restore feature for saved labels
- Add copies field in wire wrap screen
- Improve text centering for multiple lines


### Digital Data Plate

[App page](https://appshunter.io/ios/app/digital-data-plate/id1527653586)

Access and share turbine calibration reports from QR codes on specific meters. Upload data to a totalizer, configure it, and view real-time information. Streamline meter data management and analysis.

**Highlights:** Retrieve turbine calibration reports from QR codes, View calibration reports, Email calibration reports, Upload data to MC Synergy Totalizer, Configure MC Synergy Totalizer, View real-time MC Synergy data

**Features:** macOS Compatibility

**In-app purchases:** none


## Frequently asked questions

### Is Brady Express Labels free?

Brady Express Labels is free to download, with no in-app purchases.

### Is Digital Data Plate free?

Digital Data Plate is free to download, with no in-app purchases.

### Which has better reviews, Brady Express Labels or Digital Data Plate?

Digital Data Plate is rated higher. Brady Express Labels averages 4.3 out of 5 from 419 ratings, while Digital Data Plate averages 5.0 from 2 ratings.

### Do Brady Express Labels or Digital Data Plate have ads?

Neither Brady Express Labels nor Digital Data Plate shows ads.

### Which is updated more often, Brady Express Labels or Digital Data Plate?

Brady Express Labels ships an update every 2 months, and Digital Data Plate every 14 months. Most recently, Brady Express Labels was updated on October 14, 2026 and Digital Data Plate on October 12, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*