# Brady Express Labels vs IBM Maximo Mobile

The clearest difference is review sentiment: Brady Express Labels at 63% against IBM Maximo Mobile's 0%. Brady Express Labels also leads on rating (4.4 vs 2.4) and ratings volume (407 vs 29). IBM Maximo Mobile's advantage is monetization model (free vs free with in-app purchases). On price, update cadence, ads and in-app purchases there is nothing between them.

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

Brady Express Labels holds the better App Store score, 4.4 against 2.4. That said, the two scores are not equally well evidenced: Brady Express Labels has 407 ratings behind it against 29, so its average is the more settled of the two. Written reviews point the same way: 63% of Brady Express Labels's written reviews are positive against 0% of IBM Maximo Mobile's.

Brady Express Labels ships an update every 2 months, IBM Maximo Mobile every 5 weeks. The most recent releases landed on September 26, 2026 and September 29, 2026 respectively.

## The numbers

| Metric | Brady Express Labels | IBM Maximo Mobile |
| --- | --- | --- |
| Price | Free | Free |
| Rating | **[4.4 (407 ratings)](https://appshunter.io/ios/app/brady-express-labels/id1428966237/reviews)** | [2.4 (29 ratings)](https://appshunter.io/ios/app/ibm-maximo-mobile/id1543726957/reviews) |
| Number of ratings | **407** | 29 |
| Positive reviews | **62.7% of reviews** | 0.0% of reviews |
| In-app purchases | No | No |
| Ads | No | No |
| Update frequency | Every 2 months | **Every 5 weeks** |
| Monetization | Free with in-app purchases | **Free** |
| Size | 313 MB | 67 MB |
| Requires iOS | 15.0 | **14.3** |
| Devices | iPhone, iPad, iPod | iPhone, iPad, iPod |
| Age rating | 4+ | 17+ |
| Developer | [Brady Corporation](https://appshunter.io/developer/487635364) | [IBM](https://appshunter.io/developer/367353856) |

## What reviewers say

### Brady Express Labels

[App page](https://appshunter.io/ios/app/brady-express-labels/id1428966237)

Design, view, and print labels directly from your smartphone. Offers extensive design options, including multiple guides, barcode types, fonts, languages, and symbols. Streamline labeling with data import, sequence creation, barcode scanning, and text recognition features.

**Highlights:** Label design and printing from phone, 11 label design guides, 34 barcode symbologies, 85 fonts and 34 languages, Over 1,500 symbols, Import data from spreadsheets, Voice-to-text and photo-to-text

**In-app purchases:** none

**What reviewers like**

- 🚀 Awesome printer
- 👍 Easy to use
- 🔋 Long-lasting battery
- 💡 Versatile label creation
- 🚀 Intuitive app interface

**What reviewers complain about**

- 🐛 App crashes on startup
- 🐛 Bluetooth connection issues
- 🐛 Orientation issues when printing
- 🐛 Cartridge issues (false empty)
- 🐛 Difficult text editing

**Reported bugs**

- App crashes immediately on launch
- Saved labels not working after update
- Orientation reverts unexpectedly when printing
- Cartridges marked as empty when not
- Text formatting issues (all uppercase)

**Requested features**

- Allow selective text editing
- Add default file location for cloud storage
- Provide backup/restore feature for saved labels
- Add copies field in wire wrap screen
- Improve text centering for multiple lines


### IBM Maximo Mobile

[App page](https://appshunter.io/ios/app/ibm-maximo-mobile/id1543726957)

This platform empowers technicians with real-time asset operational data and maintenance history through an intuitive mobile interface. It leverages AI and remote assistance for just-in-time upskilling and step-by-step guidance.

**Highlights:** Real-time asset operational data, Intuitive maintenance history access, AI-powered upskilling, Remote human-based assistant, Step-by-step guidance

**In-app purchases:** none


## Frequently asked questions

### Is Brady Express Labels free?

Brady Express Labels is free to download, with no in-app purchases.

### Is IBM Maximo Mobile free?

IBM Maximo Mobile is free to download, with no in-app purchases.

### Which has better reviews, Brady Express Labels or IBM Maximo Mobile?

Brady Express Labels is rated higher. Brady Express Labels averages 4.4 out of 5 from 407 ratings, while IBM Maximo Mobile averages 2.4 from 29 ratings.

### Do Brady Express Labels or IBM Maximo Mobile have ads?

Neither Brady Express Labels nor IBM Maximo Mobile shows ads.

### Which is updated more often, Brady Express Labels or IBM Maximo Mobile?

Brady Express Labels ships an update every 2 months, and IBM Maximo Mobile every 5 weeks. Most recently, Brady Express Labels was updated on September 26, 2026 and IBM Maximo Mobile on September 29, 2026.

---

*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*