# Filter It vs PICSCAM

The clearest difference is rating: Filter It at 5.0 against PICSCAM's 3.7. Filter It also leads on ads (none vs shown). PICSCAM's advantage is monetization model (free with in-app purchases vs subscription) and iOS requirement (13.4 vs 15.0). On price, ratings volume, update cadence and in-app purchases there is nothing between them.

Both are free to download. Filter It sells 10 in-app purchases, starting at $8.99 per month and PICSCAM sells 1 one-off in-app purchase. Whichever you choose, the download price is not the number that matters.

Filter It holds the better App Store score, 5.0 against 3.7. Both are backed by a comparable volume of ratings — 2 and 3 respectively.

Filter It ships an update every 6 weeks, PICSCAM every 2 months. The most recent releases landed on June 1, 2026 and June 2, 2026 respectively.

## The numbers

| Metric | Filter It | PICSCAM |
| --- | --- | --- |
| Price | Free | Free |
| Rating | **[5.0 (2 ratings)](https://appshunter.io/ios/app/filter-it/id1434333086/reviews)** | [3.7 (3 ratings)](https://appshunter.io/ios/app/picscam/id1470264841/reviews) |
| Number of ratings | 2 | **3** |
| Positive reviews | — | 50.0% of reviews |
| In-app purchases | Yes | Yes |
| Ads | **No** | Yes |
| Update frequency | **Every 6 weeks** | Every 2 months |
| Monetization | Subscription | **Free with in-app purchases** |
| Size | 46 MB | 46 MB |
| Requires iOS | 15.0 | **13.4** |
| Devices | **iPhone, iPad, iPod** | iPhone, iPod |
| Age rating | 4+ | 4+ |
| Developer | [Dal Rupnik](https://appshunter.io/developer/631308099) | [KENICHI YAMAMOTO](https://appshunter.io/developer/1335325739) |

## What reviewers say

### Filter It

[App page](https://appshunter.io/ios/app/filter-it/id1434333086)

Easily apply beautiful photo filters and effects with just a few taps. Organize your favorite filters for quick access and compare options with a swipe. Export edited photos instantly.

**Highlights:** Apply photo filters and effects, Organize favorite filters, Compare filters with swipe, Quick export of photos, Access to over 30 filters, New filters added monthly

**In-app purchases (10)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Filter It Monthly Subscription | $8.99 | per month |
| Filter It Monthly Subscription | $11.99 | per month |
| Filter It Monthly Subscription | $11.99 | per month |
| Filter It Monthly Subscription | $11.99 | per month |
| Filter It Monthly Subscription | $14.99 | per month |
| Filter It Monthly Subscription | $14.99 | per month |
| Filter It Quarter Subscription | $19.99 | per 3 months |
| Filter It Quarter Subscription | $23.99 | per 3 months |
| Filter It Annual Subscription | $29.99 | per year |
| Filter It Annual Subscription | $34.99 | per year |


### PICSCAM

[App page](https://appshunter.io/ios/app/picscam/id1470264841)

Create unique and vibrant photo filters from your existing images. Apply a wide range of artistic tones, from vintage to fantasy, to enhance your photos. Easily adjust brightness, saturation, and contrast for a more emotional and Instagram-ready look.

**Highlights:** Create filters from photos, Apply vintage, retro, and fantasy tones, Black & White and Monochrome modes, Adjust brightness, saturation, and contrast, Apply filters to camera roll photos, RETRO PLUS function for instant retro feel

**Features:** macOS Compatibility

**In-app purchases (1)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Full featured Version | $2.99 | one-time |


## Frequently asked questions

### Is Filter It free?

Filter It is free to download, with in-app purchases available.

### Is PICSCAM free?

PICSCAM is free to download, with in-app purchases available.

### Which has better reviews, Filter It or PICSCAM?

Filter It is rated higher. Filter It averages 5.0 out of 5 from 2 ratings, while PICSCAM averages 3.7 from 3 ratings.

### Do Filter It or PICSCAM have ads?

PICSCAM shows ads; Filter It does not.

### Which is updated more often, Filter It or PICSCAM?

Filter It ships an update every 6 weeks, and PICSCAM every 2 months. Most recently, Filter It was updated on June 1, 2026 and PICSCAM on June 2, 2026.

---

*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*