# Filter It vs Pola

The clearest difference is monetization model: Pola at freemium against Filter It's subscription. Pola also leads on update cadence (every 3 weeks vs every 6 weeks). On price, rating, ratings volume and ads there is nothing between them.

Both are free to download. Filter It sells 10 in-app purchases, starting at $8.99 per month and Pola sells 1 in-app purchase, starting at $1.99 per month. Whichever you choose, the download price is not the number that matters.

On the App Store both sit at effectively the same score — 5.0 for Filter It against 5.0 for Pola. Both are backed by a comparable volume of ratings — 2 and 3 respectively.

Filter It ships an update every 6 weeks, Pola every 3 weeks. The most recent releases landed on October 16, 2026 and October 3, 2026 respectively.

## The numbers

| Metric | Filter It | Pola |
| --- | --- | --- |
| Price | Free | Free |
| Rating | [5.0 (2 ratings)](https://appshunter.io/ios/app/filter-it/id1434333086/reviews) | [5.0 (3 ratings)](https://appshunter.io/ios/app/pola-swipe-filter-effects/id1585109800/reviews) |
| Number of ratings | 2 | **3** |
| Positive reviews | — | 100.0% of reviews |
| In-app purchases | Yes | Yes |
| Ads | No | No |
| Update frequency | Every 6 weeks | **Every 3 weeks** |
| Monetization | Subscription | **Freemium** |
| Size | 46 MB | 16 MB |
| Requires iOS | 15.0 | **14.1** |
| Devices | iPhone, iPad, iPod | iPhone, iPad, iPod |
| Age rating | 4+ | 4+ |
| Developer | [Dal Rupnik](https://appshunter.io/developer/631308099) | [Joseph Kim](https://appshunter.io/developer/1529508207) |

## What reviewers say

### Filter It

[App page](https://appshunter.io/ios/app/filter-it/id1434333086)

Easily apply beautiful photo filters and effects with just a few taps. Organize your favorite filters for quick access and compare options with a swipe. Export edited photos instantly.

**Highlights:** Apply photo filters and effects, Organize favorite filters, Compare filters with swipe, Quick export of photos, Access to over 30 filters, New filters added monthly

**In-app purchases (10)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Filter It Monthly Subscription | $8.99 | per month |
| Filter It Monthly Subscription | $11.99 | per month |
| Filter It Monthly Subscription | $11.99 | per month |
| Filter It Monthly Subscription | $11.99 | per month |
| Filter It Monthly Subscription | $14.99 | per month |
| Filter It Monthly Subscription | $14.99 | per month |
| Filter It Quarter Subscription | $19.99 | per 3 months |
| Filter It Quarter Subscription | $23.99 | per 3 months |
| Filter It Annual Subscription | $29.99 | per year |
| Filter It Annual Subscription | $34.99 | per year |


### Pola

[App page](https://appshunter.io/ios/app/pola-swipe-filter-effects/id1585109800)

Effortlessly create cool, artistic, and authentic photos with random filter combinations. Swipe to save your favorite unique interpretations or discard others. Curate a personalized gallery of aesthetic moments with minimal editing.

**Highlights:** Random filter generation, Swipe to save or discard, Curate personalized galleries, Aesthetic wall creation, Slideshow viewing, Retro, vintage, classic styles

**Features:** macOS Compatibility, Family Sharing

**In-app purchases (1)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Pola Pro | $1.99 | per month |


## Frequently asked questions

### Is Filter It free?

Filter It is free to download, with in-app purchases available.

### Is Pola free?

Pola is free to download, with in-app purchases available.

### Which has better reviews, Filter It or Pola?

Filter It and Pola are both rated 5.0 out of 5 on the App Store, from 2 and 3 ratings respectively.

### Do Filter It or Pola have ads?

Neither Filter It nor Pola shows ads.

### Which is updated more often, Filter It or Pola?

Filter It ships an update every 6 weeks, and Pola every 3 weeks. Most recently, Filter It was updated on October 16, 2026 and Pola on October 3, 2026.

---

*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*