# Boosted Ad Maker by Lightricks vs Reels

The clearest difference is monetization model: Boosted Ad Maker by Lightricks at free with in-app purchases against Reels's subscription. Boosted Ad Maker by Lightricks also leads on update cadence (every 9 days vs every 5 weeks) and ratings volume (21K vs 1.6K). On price, rating, review sentiment and ads there is nothing between them.

Both are free to download. Boosted Ad Maker by Lightricks sells 8 in-app purchases, starting at $9.99 per month and Reels sells 14 in-app purchases, starting at $7.99 per 7 days. Whichever you choose, the download price is not the number that matters.

On the App Store both sit at effectively the same score — 4.8 for Boosted Ad Maker by Lightricks against 4.6 for Reels. That said, the two scores are not equally well evidenced: Boosted Ad Maker by Lightricks has 21K ratings behind it against 1.6K, so its average is the more settled of the two. Written reviews are what separate them: 47% of Boosted Ad Maker by Lightricks's written reviews are positive against 41% of Reels's.

Boosted Ad Maker by Lightricks ships an update every 9 days, Reels every 5 weeks. The most recent releases landed on October 29, 2026 and October 27, 2026 respectively.

## The numbers

| Metric | Boosted Ad Maker by Lightricks | Reels |
| --- | --- | --- |
| Price | Free | Free |
| Rating | **[4.8 (21K ratings)](https://appshunter.io/ios/app/boosted-ad-maker-by-lightricks/id1435480281/reviews)** | [4.6 (1.6K ratings)](https://appshunter.io/ios/app/reels-video-templates-maker/id1553607277/reviews) |
| Number of ratings | **21K** | 1.6K |
| Positive reviews | **46.5% of reviews** | 40.9% of reviews |
| In-app purchases | Yes | Yes |
| Ads | Yes | Yes |
| Update frequency | **Every 9 days** | Every 5 weeks |
| Monetization | **Free with in-app purchases** | Subscription |
| Size | 243 MB | 159 MB |
| Requires iOS | **13.0** | 18.6 |
| Devices | **iPhone, iPad, iPod** | iPhone, iPad |
| Age rating | 12+ | 4+ |
| Developer | [Lightricks Ltd.](https://appshunter.io/developer/606310584) | [WONDER](https://appshunter.io/developer/1629461058) |

## What reviewers say

### Boosted Ad Maker by Lightricks

[App page](https://appshunter.io/ios/app/boosted-ad-maker-by-lightricks/id1435480281)

Create engaging social media content with a variety of templates and tools. Design videos, posts, and ads for your small business or brand to reach new audiences and maintain audience connection.

**Highlights:** Graphic design templates, Video creation, Social media post design, Advertisement maker, Getty Images library, Customizable branding

**Features:** Vision Pro support

**In-app purchases (8)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Swish unlimited access | $9.99 | per month |
| Swish unlimited access | $14.99 | per month |
| Swish unlimited access | $19.99 | per month |
| Swish unlimited access | $59.99 | per year |
| Swish unlimited access | $59.99 | per year |
| Swish unlimited access | $89.99 | per year |
| Premium Asset Token | $6.99 | one-time |
| Swish unlimited access | $119.99 | one-time |

**What reviewers like**

- 🚀 Easy to use
- 🚀 Impressive templates
- 🚀 Helps create professional-looking videos
- 👍 Great for small businesses
- 👍 Satisfying video creation experience

**What reviewers complain about**

- 🐛 Glitchy and crashes frequently
- 🐛 Limited templates and customization options
- 💰 Expensive subscription model
- 💰 Hidden/unclear costs for additional features
- 🤖 Poor customer service and unresponsive to user feedback

**Reported bugs**

- Videos show blank thumbnails
- Inability to rearrange or delete slides
- Subscription issues and unexpected charges
- Syncing problems between mobile and web versions

**Requested features**

- Ability to upload and use own videos/images
- Option to create longer videos (more than 15 seconds)
- More templates and categories to choose from
- Customizable font colors and styles
- Improved integration across devices


### Reels

[App page](https://appshunter.io/ios/app/reels-video-templates-maker/id1553607277)

Create a professional and eye-catching Instagram feed with a variety of customizable templates. Easily design unique visual identities for your profile in minutes. Reusable templates help maintain a consistent and polished look.

**Highlights:** Diverse Instagram feed templates, Customizable layouts (Puzzle, Checkerboard, etc.), Personalize with own images and colors, Add custom text and stickers, Reusable templates for ongoing use, Professional profile makeover

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases (14)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Weekly Plan | $7.99 | per 7 days |
| Weekly Plan | $7.99 | per 7 days |
| Reels Premium | $8.99 | per 7 days |
| Reels Premium | $14.99 | per month |
| Feed layout templates - Yearly | $35.99 | per year |
| Feeds Premium (Annual) | $39.99 | per year |
| Yearly Plan with discount | $39.99 | per year |
| Feeds Premium (Quarterly) | $39.99 | per 3 months |
| Feeds Premium (Annual) | $39.99 | per year |
| Yearly Plan | $45.99 | per year |
| Yearly Plan | $55.99 | per year |
| Yearly Plan | $69.99 | per year |
| Reels Premium | $69.99 | per year |
| Yearly Plan | $79.99 | per year |

**What reviewers like**

- 💖 Attractive designs
- 🤩 Lots of customization options
- 🎨 Nice templates
- 👍 Easy to use

**What reviewers complain about**

- 🚫 Difficult to cancel subscription
- 💰 Expensive subscription fees
- ⚠️ Misleading free trial claims
- 🤯 Unexpected charges
- 🤖 Poor customer support

**Reported bugs**

- Reversed Instagram posts
- Subscription issues
- Inability to upload certain photos

**Requested features**

- Allow custom color codes
- Add more templates and design options
- Improve editing capabilities
- Provide better subscription management


## Frequently asked questions

### Is Boosted Ad Maker by Lightricks free?

Boosted Ad Maker by Lightricks is free to download, with in-app purchases available.

### Is Reels free?

Reels is free to download, with in-app purchases available.

### Which has better reviews, Boosted Ad Maker by Lightricks or Reels?

Boosted Ad Maker by Lightricks is rated higher. Boosted Ad Maker by Lightricks averages 4.8 out of 5 from 21K ratings, while Reels averages 4.6 from 1.6K ratings.

### Do Boosted Ad Maker by Lightricks or Reels have ads?

Both Boosted Ad Maker by Lightricks and Reels show ads.

### Which is updated more often, Boosted Ad Maker by Lightricks or Reels?

Boosted Ad Maker by Lightricks ships an update every 9 days, and Reels every 5 weeks. Most recently, Boosted Ad Maker by Lightricks was updated on October 29, 2026 and Reels on October 27, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*