# Ivory Gem vs Macoma Boutique

Ivory Gem and Macoma Boutique both sit at 4.9 stars, but that hides the real split: 92% of Macoma Boutique's written reviews are positive against 78% of Ivory Gem's. On price, rating, ratings volume and update cadence there is nothing between them.

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

On the App Store both sit at effectively the same score — 4.9 for Ivory Gem against 4.9 for Macoma Boutique. Both are backed by a comparable volume of ratings — 1.2K and 1.3K respectively. Written reviews are what separate them: 78% of Ivory Gem's written reviews are positive against 92% of Macoma Boutique's.

Both ship on a similar rhythm, roughly every 3 weeks. The most recent releases landed on October 20, 2026 and October 29, 2026 respectively.

## The numbers

| Metric | Ivory Gem | Macoma Boutique |
| --- | --- | --- |
| Price | Free | Free |
| Rating | [4.9 (1.2K ratings)](https://appshunter.io/ios/app/ivory-gem/id1435644465/reviews) | **[4.9 (1.3K ratings)](https://appshunter.io/ios/app/macoma-boutique/id1440290979/reviews)** |
| Number of ratings | 1.2K | **1.3K** |
| Positive reviews | 78.1% of reviews | **92.1% of reviews** |
| In-app purchases | No | No |
| Ads | No | No |
| Update frequency | Every 3 weeks | Every 3 weeks |
| Monetization | Free | Free |
| Size | 62 MB | 67 MB |
| Requires iOS | 15.1 | 15.1 |
| Devices | iPhone, iPad, iPod | iPhone, iPad, iPod |
| Age rating | 9+ | 9+ |
| Developer | [Ivory Gem LLC](https://appshunter.io/developer/1435644464) | [Macoma](https://appshunter.io/developer/1440290978) |

## What reviewers say

### Ivory Gem

[App page](https://appshunter.io/ios/app/ivory-gem/id1435644465)

Shop the latest trendy women's clothing and accessories from this online boutique. Browse new arrivals, promotions, and easily order items. Get notified when waitlisted items are back in stock.

**Highlights:** Browse new arrivals and promotions, Easy ordering and checkout, Waitlist items, Back in stock notifications, Order fulfillment and shipping notifications

**Features:** macOS Compatibility

**In-app purchases:** none

**What reviewers like**

- 👍 Easy to shop on the app
- 👍 Great clothes and quality
- 👍 Responsive customer service
- 👍 Fast and free shipping
- 👍 Helpful live sales

**What reviewers complain about**

- 🐛 App loading issues
- 🐛 Incorrect orders and lack of resolution
- 👎 Poor customer service experience
- 👎 Preauthorization waitlist issues

**Reported bugs**

- App crashes and loading errors
- Preauthorization waitlist not working as expected
- Incorrect orders shipped

**Requested features**

- Update email functionality
- Improve app stability and performance
- Offer more size options


### Macoma Boutique

[App page](https://appshunter.io/ios/app/macoma-boutique/id1440290979)

Discover the latest fashion trends from a curated selection of over 50 brands. This online boutique offers high-quality clothing, shoes, and accessories for women of all sizes, from S to 3XL, helping you feel confident and stylish.

**Highlights:** Curated selection of 50+ brands, Trendy clothing, shoes, and accessories, Inclusive sizing (S-3XL), High-quality fashion items, Easy-to-use app and website

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases:** none

**What reviewers like**

- 🚀 Super fast shipping
- 👍 Cute and good quality clothes
- 🤝 Great customer service
- 💕 Friendly and helpful team
- 🛒 Easy to use app and website

**What reviewers complain about**

- 🤔 Sizing information could be improved
- 🚫 No exchanges accepted

**Reported bugs**

- App navigation issues

**Requested features**

- Bring back old app
- Add size charts and measurements


## Frequently asked questions

### Is Ivory Gem free?

Ivory Gem is free to download, with no in-app purchases.

### Is Macoma Boutique free?

Macoma Boutique is free to download, with no in-app purchases.

### Which has better reviews, Ivory Gem or Macoma Boutique?

Macoma Boutique is rated higher. Ivory Gem averages 4.9 out of 5 from 1.2K ratings, while Macoma Boutique averages 4.9 from 1.3K ratings.

### Do Ivory Gem or Macoma Boutique have ads?

Neither Ivory Gem nor Macoma Boutique shows ads.

### Which is updated more often, Ivory Gem or Macoma Boutique?

Ivory Gem ships an update every 3 weeks, and Macoma Boutique every 3 weeks. Most recently, Ivory Gem was updated on October 20, 2026 and Macoma Boutique on October 29, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*