# Colgate Magik vs iSpruz

The clearest difference is rating: Colgate Magik at 4.5 against iSpruz's 2.2. Colgate Magik also leads on review sentiment (44% vs 20%) and ratings volume (1.6K vs 38). iSpruz's advantage is iOS requirement (13.0 vs 15.0). On price, update cadence, ads and in-app purchases there is nothing between them.

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

Colgate Magik holds the better App Store score, 4.5 against 2.2. That said, the two scores are not equally well evidenced: Colgate Magik has 1.6K ratings behind it against 38, so its average is the more settled of the two. Written reviews point the same way: 44% of Colgate Magik's written reviews are positive against 20% of iSpruz's.

Colgate Magik ships an update every 2 months, iSpruz monthly. The most recent releases landed on September 24, 2026 and June 9, 2026 respectively.

## The numbers

| Metric | Colgate Magik | iSpruz |
| --- | --- | --- |
| Price | Free | Free |
| Rating | **[4.5 (1.6K ratings)](https://appshunter.io/ios/app/colgate-magik/id1436037091/reviews)** | [2.2 (38 ratings)](https://appshunter.io/ios/app/ispruz/id1587304351/reviews) |
| Number of ratings | **1.6K** | 38 |
| Positive reviews | **43.7% of reviews** | 20.0% of reviews |
| In-app purchases | No | No |
| Ads | No | No |
| Update frequency | Every 2 months | **Monthly** |
| Monetization | Free | Free |
| Size | 195 MB | 250 MB |
| Requires iOS | 15.0 | **13.0** |
| Devices | **iPhone, iPad, iPod** | iPhone, iPod |
| Age rating | 4+ | 4+ |
| Developer | [Colgate-Palmolive Company](https://appshunter.io/developer/321406727) | [HARVEST INNOVATION TECHNOLOGY LIMITED](https://appshunter.io/developer/1637588999) |

## What reviewers say

### Colgate Magik

[App page](https://appshunter.io/ios/app/colgate-magik/id1436037091)

This app uses augmented reality to transform a manual toothbrush into a smart device for children. It gamifies brushing by having kids hunt monsters and earn rewards, while also tracking their technique across 16 zones of the mouth. A parental dashboard provides feedback to help improve brushing habits.

**Highlights:** Augmented reality brushing games, 16-zone mouth tracking, Cavity monster hunting, 3D Magik Brushing Masks, Parental dashboard, Personalized mouth map, Photo saving to camera roll

**In-app purchases:** none

**What reviewers like**

- 👍 Encourages kids to brush teeth
- 🎉 Makes brushing teeth fun
- 🤗 Helps establish good brushing habits
- 🤩 Engaging game elements
- 🎨 Customizable masks/hats

**What reviewers complain about**

- 🐛 Toothbrush detection issues
- 🤔 Inconsistent scoring/progress tracking
- 💾 Lost user data/progress
- 🤯 Frustrating app updates
- 📸 Photos saved to phone instead of in-app

**Reported bugs**

- App crashes/freezes
- Login/authentication issues
- Toothbrush not recognized
- Progress resets unexpectedly
- Inconsistent scoring/rewards

**Requested features**

- More worlds/levels to unlock
- Ability to transfer accounts across devices
- Parental dashboard to track progress
- Flossing feature
- Customizable brushing timer


### iSpruz

[App page](https://appshunter.io/ios/app/ispruz/id1587304351)

This app acts as a personal oral care assistant, guiding users through a comprehensive, scientific, and personalized tooth cleaning experience. It offers visual brushing guidance and detailed reports to help develop better oral hygiene habits.

**Highlights:** Visual brushing service, Real-time guidance, Personalized key area identification, Targeted tooth guard, Brushing report details, Oral health promotion

**Features:** macOS Compatibility

**In-app purchases:** none


## Frequently asked questions

### Is Colgate Magik free?

Colgate Magik is free to download, with no in-app purchases.

### Is iSpruz free?

iSpruz is free to download, with no in-app purchases.

### Which has better reviews, Colgate Magik or iSpruz?

Colgate Magik is rated higher. Colgate Magik averages 4.5 out of 5 from 1.6K ratings, while iSpruz averages 2.2 from 38 ratings.

### Do Colgate Magik or iSpruz have ads?

Neither Colgate Magik nor iSpruz shows ads.

### Which is updated more often, Colgate Magik or iSpruz?

Colgate Magik ships an update every 2 months, and iSpruz monthly. Most recently, Colgate Magik was updated on September 24, 2026 and iSpruz on June 9, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*