# Colgate Magik vs Willo

The clearest difference is rating: Colgate Magik at 4.5 against Willo's 3.4. Colgate Magik also leads on ratings volume (1.6K vs 10) and review sentiment (44% vs 33%). Willo's advantage is update cadence (every 3 weeks vs every 2 months). On price, ads, in-app purchases and monetization model there is nothing between them.

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

Colgate Magik holds the better App Store score, 4.5 against 3.4. That said, the two scores are not equally well evidenced: Colgate Magik has 1.6K ratings behind it against 10, so its average is the more settled of the two. Written reviews point the same way: 44% of Colgate Magik's written reviews are positive against 33% of Willo's.

Colgate Magik ships an update every 2 months, Willo every 3 weeks. The most recent releases landed on October 15, 2026 and October 16, 2026 respectively.

## The numbers

| Metric | Colgate Magik | Willo |
| --- | --- | --- |
| Price | Free | Free |
| Rating | **[4.5 (1.6K ratings)](https://appshunter.io/ios/app/colgate-magik/id1436037091/reviews)** | [3.4 (10 ratings)](https://appshunter.io/ios/app/willo/id6736669957/reviews) |
| Number of ratings | **1.6K** | 10 |
| Positive reviews | **43.7% of reviews** | 33.3% of reviews |
| In-app purchases | No | No |
| Ads | No | No |
| Update frequency | Every 2 months | **Every 3 weeks** |
| Monetization | Free | Free |
| Size | 195 MB | 190 MB |
| Requires iOS | **15.0** | 17 |
| Devices | **iPhone, iPad, iPod** | iPhone, iPad |
| Age rating | 4+ | 4+ |
| Developer | [Colgate-Palmolive Company](https://appshunter.io/developer/321406727) | [Willo 32, INC](https://appshunter.io/developer/1459638748) |

## What reviewers say

### Colgate Magik

[App page](https://appshunter.io/ios/app/colgate-magik/id1436037091)

This app uses augmented reality to transform a manual toothbrush into a smart device for children. It gamifies brushing by having kids hunt monsters and earn rewards, while also tracking their technique across 16 zones of the mouth. A parental dashboard provides feedback to help improve brushing habits.

**Highlights:** Augmented reality brushing games, 16-zone mouth tracking, Cavity monster hunting, 3D Magik Brushing Masks, Parental dashboard, Personalized mouth map, Photo saving to camera roll

**In-app purchases:** none

**What reviewers like**

- 👍 Encourages kids to brush teeth
- 🎉 Makes brushing teeth fun
- 🤗 Helps establish good brushing habits
- 🤩 Engaging game elements
- 🎨 Customizable masks/hats

**What reviewers complain about**

- 🐛 Toothbrush detection issues
- 🤔 Inconsistent scoring/progress tracking
- 💾 Lost user data/progress
- 🤯 Frustrating app updates
- 📸 Photos saved to phone instead of in-app

**Reported bugs**

- App crashes/freezes
- Login/authentication issues
- Toothbrush not recognized
- Progress resets unexpectedly
- Inconsistent scoring/rewards

**Requested features**

- More worlds/levels to unlock
- Ability to transfer accounts across devices
- Parental dashboard to track progress
- Flossing feature
- Customizable brushing timer


### Willo

[App page](https://appshunter.io/ios/app/willo/id6736669957)

This app helps make brushing teeth fun for children with interactive timers and achievement levels. Parents can monitor brushing habits and set up reward systems for their kids to encourage consistent oral hygiene.

**Highlights:** Fun brushing timers, Achievement levels, Track brushing habits, Add rewards for kids, Encourage oral hygiene

**Features:** macOS Compatibility

**In-app purchases:** none


## Frequently asked questions

### Is Colgate Magik free?

Colgate Magik is free to download, with no in-app purchases.

### Is Willo free?

Willo is free to download, with no in-app purchases.

### Which has better reviews, Colgate Magik or Willo?

Colgate Magik is rated higher. Colgate Magik averages 4.5 out of 5 from 1.6K ratings, while Willo averages 3.4 from 10 ratings.

### Do Colgate Magik or Willo have ads?

Neither Colgate Magik nor Willo shows ads.

### Which is updated more often, Colgate Magik or Willo?

Colgate Magik ships an update every 2 months, and Willo every 3 weeks. Most recently, Colgate Magik was updated on October 15, 2026 and Willo on October 16, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*