# Colgate Magik vs ToddleBop

The clearest difference is review sentiment: Colgate Magik at 44% against ToddleBop's 0%. Colgate Magik also leads on in-app purchases (none vs 2) and update cadence (every 2 months vs every 4 months). On price, ads, device support and iOS requirement there is nothing between them.

Both are free to download. ToddleBop sells 2 in-app purchases, starting at $0.99 per month. Colgate Magik asks for nothing beyond the download.

Colgate Magik ships an update every 2 months, ToddleBop every 4 months. The most recent releases landed on October 27, 2026 and October 25, 2026 respectively.

## The numbers

| Metric | Colgate Magik | ToddleBop |
| --- | --- | --- |
| Price | Free | Free |
| Rating | **[4.5 (1.6K ratings)](https://appshunter.io/ios/app/colgate-magik/id1436037091/reviews)** | — |
| Number of ratings | **1.6K** | — |
| Positive reviews | **44.4% of reviews** | 0.0% of reviews |
| In-app purchases | **No** | Yes |
| Ads | No | No |
| Update frequency | **Every 2 months** | Every 4 months |
| Monetization | **Free** | Free with in-app purchases |
| Size | 195 MB | 79 MB |
| Requires iOS | 15.0 | **14.0** |
| Devices | iPhone, iPad, iPod | iPhone, iPad, iPod |
| Age rating | 4+ | 4+ |
| Developer | [Colgate-Palmolive Company](https://appshunter.io/developer/321406727) | [Fountain Interactive Ltd](https://appshunter.io/developer/1449755670) |

## What reviewers say

### Colgate Magik

[App page](https://appshunter.io/ios/app/colgate-magik/id1436037091)

This app uses augmented reality to transform a manual toothbrush into a smart device for children. It gamifies brushing by having kids hunt monsters and earn rewards, while also tracking their technique across 16 zones of the mouth. A parental dashboard provides feedback to help improve brushing habits.

**Highlights:** Augmented reality brushing games, 16-zone mouth tracking, Cavity monster hunting, 3D Magik Brushing Masks, Parental dashboard, Personalized mouth map, Photo saving to camera roll

**In-app purchases:** none

**What reviewers like**

- 👍 Encourages kids to brush teeth
- 🎉 Makes brushing teeth fun
- 🤗 Helps establish good brushing habits
- 🤩 Engaging game elements
- 🎨 Customizable masks/hats

**What reviewers complain about**

- 🐛 Toothbrush detection issues
- 🤔 Inconsistent scoring/progress tracking
- 💾 Lost user data/progress
- 🤯 Frustrating app updates
- 📸 Photos saved to phone instead of in-app

**Reported bugs**

- App crashes/freezes
- Login/authentication issues
- Toothbrush not recognized
- Progress resets unexpectedly
- Inconsistent scoring/rewards

**Requested features**

- More worlds/levels to unlock
- Ability to transfer accounts across devices
- Parental dashboard to track progress
- Flossing feature
- Customizable brushing timer


### ToddleBop

[App page](https://appshunter.io/ios/app/toddlebop/id6747585928)

This app transforms children's teeth brushing into an engaging activity with weekly new videos featuring songs and characters. It helps build daily routines and rewards consistent brushing, fostering healthy habits for families.

**Highlights:** Weekly new videos, Original music and characters, 2-minute brushing timer, Habit tracker, Rewards for brushing streaks, Family-focused tool

**Features:** macOS Compatibility, Family Sharing, Vision Pro support

**In-app purchases (2)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Star Club Monthly | $0.99 | per month |
| Star Club Lifetime | $4.99 | one-time |


## Frequently asked questions

### Is Colgate Magik free?

Colgate Magik is free to download, with no in-app purchases.

### Is ToddleBop free?

ToddleBop is free to download, with in-app purchases available.

### Do Colgate Magik or ToddleBop have ads?

Neither Colgate Magik nor ToddleBop shows ads.

### Which is updated more often, Colgate Magik or ToddleBop?

Colgate Magik ships an update every 2 months, and ToddleBop every 4 months. Most recently, Colgate Magik was updated on October 27, 2026 and ToddleBop on October 25, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*