# Willow Wealth vs EquityZen

The clearest difference is rating: Willow Wealth at 4.6 against EquityZen's 4.0. Willow Wealth also leads on update cadence (every 11 days vs every 7 months) and ratings volume (1.6K vs 84). EquityZen's advantage is monetization model (free vs free with in-app purchases) and review sentiment (43% vs 30%). On price, ads, in-app purchases and device support there is nothing between them.

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

Willow Wealth holds the better App Store score, 4.6 against 4.0. That said, the two scores are not equally well evidenced: Willow Wealth has 1.6K ratings behind it against 84, so its average is the more settled of the two. Written reviews complicate that: 30% of Willow Wealth's written reviews are positive against 43% of EquityZen's, so the app with the better star average is not the one people write more warmly about.

Willow Wealth ships an update every 11 days, EquityZen every 7 months. The most recent releases landed on October 16, 2026 and October 7, 2026 respectively.

## The numbers

| Metric | Willow Wealth | EquityZen |
| --- | --- | --- |
| Price | Free | Free |
| Rating | **[4.6 (1.6K ratings)](https://appshunter.io/ios/app/willow-wealth/id1437754463/reviews)** | [4.0 (84 ratings)](https://appshunter.io/ios/app/equityzen/id1472464984/reviews) |
| Number of ratings | **1.6K** | 84 |
| Positive reviews | 29.6% of reviews | **42.9% of reviews** |
| In-app purchases | No | No |
| Ads | No | No |
| Update frequency | **Every 11 days** | Every 7 months |
| Monetization | Free with in-app purchases | **Free** |
| Size | 78 MB | 23 MB |
| Requires iOS | 15.1 | **9** |
| Devices | iPhone, iPod | **iPhone, iPad, iPod** |
| Age rating | 4+ | 17+ |
| Developer | [Willow Wealth Inc.](https://appshunter.io/developer/1437754462) | [EquityZen, Inc.](https://appshunter.io/developer/1472464983) |

## What reviewers say

### Willow Wealth

[App page](https://appshunter.io/ios/app/willow-wealth/id1437754463)

Diversify your portfolio with private markets like real estate, private equity, and credit. Build your own investments or let an automated solution manage them for you. All opportunities are vetted by experienced professionals.

**Highlights:** Diversify with private markets, Real estate, private equity, credit investments, Build custom portfolios, Automated portfolio management, Vetted investment opportunities, Dedicated professional support

**Features:** macOS Compatibility

**In-app purchases:** none

**What reviewers like**

- 🙌 Great alternative investments
- 💰 Decent returns
- 📈 Diversified portfolio options
- 🤝 Good customer service (for some)

**What reviewers complain about**

- 🚨 Fraudulent/scam company
- 💸 Significant losses/100% loss of investments
- 🤬 Terrible customer service/no support
- 🔒 Difficulty withdrawing funds
- 🐛 Buggy app with poor functionality

**Reported bugs**

- Constant log-outs
- Investment details not accessible
- App crashes on launch

**Requested features**

- Improve app stability and user experience
- Provide better transparency on investments
- Enhance customer service and support channels


### EquityZen

[App page](https://appshunter.io/ios/app/equityzen/id1472464984)

Access a vast market of pre-IPO companies to invest in or sell shares. This platform offers curated investment opportunities, deep market data, and a streamlined, user-friendly experience for accredited investors.

**Highlights:** Invest in pre-IPO companies, Sell shares of pre-IPO companies, Access curated investment offerings, Receive deep market data and insights, Utilize purpose-built investment technology, Benefit from a user-friendly interface

**Features:** Vision Pro support

**In-app purchases:** none


## Frequently asked questions

### Is Willow Wealth free?

Willow Wealth is free to download, with no in-app purchases.

### Is EquityZen free?

EquityZen is free to download, with no in-app purchases.

### Which has better reviews, Willow Wealth or EquityZen?

Willow Wealth is rated higher. Willow Wealth averages 4.6 out of 5 from 1.6K ratings, while EquityZen averages 4.0 from 84 ratings.

### Do Willow Wealth or EquityZen have ads?

Neither Willow Wealth nor EquityZen shows ads.

### Which is updated more often, Willow Wealth or EquityZen?

Willow Wealth ships an update every 11 days, and EquityZen every 7 months. Most recently, Willow Wealth was updated on October 16, 2026 and EquityZen on October 7, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*