# Willow Wealth vs Equity Trust

The clearest difference is rating: Willow Wealth at 4.6 against Equity Trust's 1.0. Willow Wealth also leads on review sentiment (30% vs 0%) and ratings volume (1.6K vs 1). Equity Trust's advantage is monetization model (free vs free with in-app purchases). On price, ads, in-app purchases and device support there is nothing between them.

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

Willow Wealth holds the better App Store score, 4.6 against 1.0. That said, the two scores are not equally well evidenced: Willow Wealth has 1.6K ratings behind it against 1, so its average is the more settled of the two. Written reviews point the same way: 30% of Willow Wealth's written reviews are positive against 0% of Equity Trust's.

## The numbers

| Metric | Willow Wealth | Equity Trust |
| --- | --- | --- |
| Price | Free | Free |
| Rating | **[4.6 (1.6K ratings)](https://appshunter.io/ios/app/willow-wealth/id1437754463/reviews)** | [1.0 (1 ratings)](https://appshunter.io/ios/app/equity-trust/id6692606617/reviews) |
| Number of ratings | **1.6K** | 1 |
| Positive reviews | **29.6% of reviews** | 0.0% of reviews |
| In-app purchases | No | No |
| Ads | No | No |
| Update frequency | Every 11 days | — |
| Monetization | Free with in-app purchases | **Free** |
| Size | 78 MB | 35 MB |
| Requires iOS | **15.1** | 16.0 |
| Devices | iPhone, iPod | iPhone, iPad |
| Age rating | 4+ | 17+ |
| Developer | [Willow Wealth Inc.](https://appshunter.io/developer/1437754462) | [Equity Trust Company](https://appshunter.io/developer/1768818795) |

## What reviewers say

### Willow Wealth

[App page](https://appshunter.io/ios/app/willow-wealth/id1437754463)

Diversify your portfolio with private markets like real estate, private equity, and credit. Build your own investments or let an automated solution manage them for you. All opportunities are vetted by experienced professionals.

**Highlights:** Diversify with private markets, Real estate, private equity, credit investments, Build custom portfolios, Automated portfolio management, Vetted investment opportunities, Dedicated professional support

**Features:** macOS Compatibility

**In-app purchases:** none

**What reviewers like**

- 🙌 Great alternative investments
- 💰 Decent returns
- 📈 Diversified portfolio options
- 🤝 Good customer service (for some)

**What reviewers complain about**

- 🚨 Fraudulent/scam company
- 💸 Significant losses/100% loss of investments
- 🤬 Terrible customer service/no support
- 🔒 Difficulty withdrawing funds
- 🐛 Buggy app with poor functionality

**Reported bugs**

- Constant log-outs
- Investment details not accessible
- App crashes on launch

**Requested features**

- Improve app stability and user experience
- Provide better transparency on investments
- Enhance customer service and support channels


### Equity Trust

[App page](https://appshunter.io/ios/app/equity-trust/id6692606617)

Manage your self-directed IRA and retirement accounts on the go. View balances, track investments, and perform transactions for traditional and alternative assets. Securely access your account information and manage beneficiary details.

**Highlights:** View IRA balances and asset values, Track investment activity, Request investments and distributions, Access and download tax forms, Manage beneficiary details, Support for traditional and alternative assets

**In-app purchases:** none


## Frequently asked questions

### Is Willow Wealth free?

Willow Wealth is free to download, with no in-app purchases.

### Is Equity Trust free?

Equity Trust is free to download, with no in-app purchases.

### Which has better reviews, Willow Wealth or Equity Trust?

Willow Wealth is rated higher. Willow Wealth averages 4.6 out of 5 from 1.6K ratings, while Equity Trust averages 1.0 from 1 ratings.

### Do Willow Wealth or Equity Trust have ads?

Neither Willow Wealth nor Equity Trust shows ads.

---

*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*