# U vs It's Not a Game

The clearest difference is review sentiment: It's Not a Game at 73% against U's 33%. It's Not a Game also leads on rating (5.0 vs 4.4) and update cadence (every 2 weeks vs every 2 months). U's advantage is in-app purchases (none vs 20) and iOS requirement (13.0 vs 15.0). On price, ratings volume, ads and device support there is nothing between them.

Both are free to download. It's Not a Game sells 20 in-app purchases, starting at $2.99 per 7 days. U asks for nothing beyond the download.

It's Not a Game holds the better App Store score, 5.0 against 4.4. Both are backed by a comparable volume of ratings — 9 and 11 respectively. Written reviews point the same way: 33% of U's written reviews are positive against 73% of It's Not a Game's.

U ships an update every 2 months, It's Not a Game every 2 weeks. Both last shipped on October 24, 2026.

## The numbers

| Metric | U | It's Not a Game |
| --- | --- | --- |
| Price | Free | Free |
| Rating | [4.4 (9 ratings)](https://appshunter.io/ios/app/u-smart/id1444766879/reviews) | **[5.0 (11 ratings)](https://appshunter.io/ios/app/its-not-a-game/id6741477707/reviews)** |
| Number of ratings | 9 | **11** |
| Positive reviews | 33.3% of reviews | **72.7% of reviews** |
| In-app purchases | **No** | Yes |
| Ads | No | No |
| Update frequency | Every 2 months | **Every 2 weeks** |
| Monetization | **Free** | Free with in-app purchases |
| Size | 200 MB | 157 MB |
| Requires iOS | **13.0** | 15.0 |
| Devices | iPhone, iPod | **iPhone, iPad, iPod** |
| Age rating | 4+ | 4+ |
| Developer | [Umax Czech a.s.](https://appshunter.io/developer/1444766878) | [Boardible LTDA](https://appshunter.io/developer/1604244560) |

## What reviewers say

### U

[App page](https://appshunter.io/ios/app/u-smart/id1444766879)

Control and manage your smart home devices from a single application. Easily share access with household members and monitor various UMAX U-Smart devices like cameras, sensors, and lighting.

**Highlights:** Remote device control, Household member sharing, Energy measurement sockets, Security camera monitoring, Sensor integration (motion, smoke, gas), Smart lighting control

**Features:** macOS Compatibility

**In-app purchases:** none


### It's Not a Game

[App page](https://appshunter.io/ios/app/its-not-a-game/id6741477707)

This platform offers tools designed to foster deep connections through conversation-starting questions. It encourages self-awareness and helps users discover new insights about others, transforming casual interactions into meaningful experiences.

**Highlights:** Conversation-starting questions, Self-awareness tools, Deepen relationships, Discover new insights, Transformative experiences

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases (20)**

| Purchase | Price | Billing |
| --- | --- | --- |
| intense club | $2.99 | per 7 days |
| Clube dos Intensos | $6.99 | per month |
| intense club | $49.99 | per 6 months |
| Clube dos Intensos | $49.99 | per year |
| Finding (Myself): Pocket | $2.99 | one-time |
| Interweave: Upgrade | $3.99 | one-time |
| Finding (Myself) | $5.39 | one-time |
| Finding (Myself) | $5.99 | one-time |
| This is Not a Game: Pocket | $6.99 | one-time |
| Interweave: Pocket | $8.99 | one-time |
| This is Not a Date: Pocket | $8.99 | one-time |
| Interweave: Upgrade | $9.99 | one-time |
| This is Not a Date: Upgrade | $9.99 | one-time |
| This is Not a Game: Upgrade | $12.99 | one-time |
| This is Not a Date | $14.49 | one-time |
| Interweave | $14.49 | one-time |
| Interweave | $15.99 | one-time |
| This is Not a Game | $17.99 | one-time |
| This is Not a Date | $29.99 | one-time |
| This is Not a Game | $39.99 | one-time |


## Frequently asked questions

### Is U free?

U is free to download, with no in-app purchases.

### Is It's Not a Game free?

It's Not a Game is free to download, with in-app purchases available.

### Which has better reviews, U or It's Not a Game?

It's Not a Game is rated higher. U averages 4.4 out of 5 from 9 ratings, while It's Not a Game averages 5.0 from 11 ratings.

### Do U or It's Not a Game have ads?

Neither U nor It's Not a Game shows ads.

### Which is updated more often, U or It's Not a Game?

U ships an update every 2 months, and It's Not a Game every 2 weeks. Most recently, U was updated on October 24, 2026 and It's Not a Game on October 24, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*