# ADIB Direct vs EI +

The clearest difference is rating: EI + at 4.7 against ADIB Direct's 2.3. EI + also leads on review sentiment (56% vs 14%) and ratings volume (4.7K vs 14). ADIB Direct's advantage is monetization model (free vs ad-supported). On price, ads, in-app purchases and device support there is nothing between them.

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

EI + holds the better App Store score, 4.7 against 2.3. That said, the two scores are not equally well evidenced: EI + has 4.7K ratings behind it against 14, so its average is the more settled of the two. Written reviews point the same way: 14% of ADIB Direct's written reviews are positive against 56% of EI +'s.

ADIB Direct ships an update monthly, EI + every 10 days. The most recent releases landed on November 2, 2026 and November 7, 2026 respectively.

## The numbers

| Metric | ADIB Direct | EI + |
| --- | --- | --- |
| Price | Free | Free |
| Rating | [2.3 (14 ratings)](https://appshunter.io/ios/app/adib-direct-business/id1447735010/reviews) | **[4.7 (4.7K ratings)](https://appshunter.io/ios/app/ei-plus/id1499264261/reviews)** |
| Number of ratings | 14 | **4.7K** |
| Positive reviews | 14.3% of reviews | **55.7% of reviews** |
| In-app purchases | No | No |
| Ads | No | No |
| Update frequency | Monthly | **Every 10 days** |
| Monetization | **Free** | Ad-supported |
| Size | 273 MB | 690 MB |
| Requires iOS | 18.0 | **16.0** |
| Devices | **iPhone, iPad** | iPhone |
| Age rating | 4+ | 4+ |
| Developer | [ABU DHABI ISLAMIC BANK](https://appshunter.io/developer/589386007) | [Emirates Islamic Bank P.J.S.C](https://appshunter.io/developer/516976915) |

## What reviewers say

### ADIB Direct

[App page](https://appshunter.io/ios/app/adib-direct-business/id1447735010)

Securely manage your business finances on the go. View account statements, transaction history, and initiate payments. Offers on-demand content downloads and dynamic user interfaces for efficient banking.

**Highlights:** Secure account access, View statements and history, Initiate transactions, Approve pending activities, Download content in PDF/XLS, Two-factor authentication

**Features:** Apple Wallet

**In-app purchases:** none


### EI +

[App page](https://appshunter.io/ios/app/ei-plus/id1499264261)

This mobile banking application offers advanced technology and an improved user experience for both new and existing clients. It provides a streamlined way to manage your finances on the go.

**Highlights:** Advanced technology integration, Enhanced user experience, Manage finances on the go, For existing and new clients

**Features:** Apple Wallet, Vision Pro support, iPhone Duo support

**In-app purchases:** none

**What reviewers like**

- 🚀 Excellent
- 🚀 Easy to use
- 🚀 Secure and easy access
- 🚀 Impressive UI/UX and features
- 🚀 Instant transfer to mobile

**What reviewers complain about**

- 🐛 Doesn't work, app crashes
- 🐛 Impossible to reach customer support
- 🐛 Unfriendly app, confusing, and not user-friendly
- 🐛 Terrible app, doesn't function properly
- 🐛 Complicated to use, not user-friendly

**Reported bugs**

- Credit card balance and transactions not updating
- Can't access credit card details
- Lost all beneficiary accounts and historical data
- Unable to transfer money, international transfers not working
- Forced to re-enter all account details and beneficiaries

**Requested features**

- Increase credit card limit
- Provide a link to relationship manager
- Add more communication options
- Improve customer service and response time
- Restore old app features and functionality


## Frequently asked questions

### Is ADIB Direct free?

ADIB Direct is free to download, with no in-app purchases.

### Is EI + free?

EI + is free to download, with no in-app purchases.

### Which has better reviews, ADIB Direct or EI +?

EI + is rated higher. ADIB Direct averages 2.3 out of 5 from 14 ratings, while EI + averages 4.7 from 4.7K ratings.

### Do ADIB Direct or EI + have ads?

Neither ADIB Direct nor EI + shows ads.

### Which is updated more often, ADIB Direct or EI +?

ADIB Direct ships an update monthly, and EI + every 10 days. Most recently, ADIB Direct was updated on November 2, 2026 and EI + on November 7, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*