# Behold vs Magic FX

The clearest difference is review sentiment: Behold at 100% against Magic FX's 18%. Behold also leads on rating (5.0 vs 4.4) and in-app purchases (none vs 13). Magic FX's advantage is ratings volume (3.3K vs 6). On price, update cadence and device support there is nothing between them.

Both are free to download. Magic FX sells 13 in-app purchases, starting at $0.99 per 7 days. Behold asks for nothing beyond the download.

Behold holds the better App Store score, 5.0 against 4.4. That said, the two scores are not equally well evidenced: Magic FX has 3.3K ratings behind it against 6, so its average is the more settled of the two. Written reviews point the same way: 100% of Behold's written reviews are positive against 18% of Magic FX's.

Behold ships an update every 2 months, Magic FX monthly. The most recent releases landed on October 7, 2026 and October 22, 2026 respectively.

## The numbers

| Metric | Behold | Magic FX |
| --- | --- | --- |
| Price | Free | Free |
| Rating | **[5.0 (6 ratings)](https://appshunter.io/ios/app/behold-video-effects/id1448703952/reviews)** | [4.4 (3.3K ratings)](https://appshunter.io/ios/app/magic-fx-video-effect-master/id1512758709/reviews) |
| Number of ratings | 6 | **3.3K** |
| Positive reviews | **100.0% of reviews** | 18.1% of reviews |
| In-app purchases | **No** | Yes |
| Ads | **No** | Yes |
| Update frequency | Every 2 months | **Monthly** |
| Monetization | **Free** | Freemium |
| Size | 335 MB | 147 MB |
| Requires iOS | **11.4** | 16.0 |
| Devices | **iPhone, iPad, iPod** | iPhone, iPad |
| Age rating | 4+ | 4+ |
| Developer | [Peter Macdonald](https://appshunter.io/developer/962299101) | [ZipoApps](https://appshunter.io/developer/1671444635) |

## What reviewers say

### Behold

[App page](https://appshunter.io/ios/app/behold-video-effects/id1448703952)

This app allows users to shoot and edit videos with a vast array of custom effects and filters. Enhance your content with over 150 unique filters, combine them to create new looks, and add soundtracks for music videos or other projects. It's designed for creative videographers and anyone looking to add a unique touch to their photos and videos.

**Highlights:** Shoot video up to 1080p, Combine over 150 unique filters, Add and adjust soundtracks, Edit existing photos and videos, Save custom filter presets, Export to file or platforms

**Features:** macOS Compatibility

**In-app purchases:** none


### Magic FX

[App page](https://appshunter.io/ios/app/magic-fx-video-effect-master/id1512758709)

Transform ordinary videos into extraordinary content with cinematic magic. Add special effects like fireballs and lightning, or turn yourself into a cartoon character. Enhance photos with artistic filters and aging effects, then share your creations easily.

**Highlights:** Cinematic video effects, Cartoon and artistic filters, Realistic aging effects, Photo enhancement tools, Weekly new effects, High-quality video export

**Features:** macOS Compatibility, Family Sharing, Vision Pro support

**In-app purchases (13)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Unlimited access | $0.99 | per 7 days |
| MagicFX Magic Video Editor Pro | $2.99 | per 7 days |
| Premium features | $6.99 | per 7 days |
| MagicFX Weekly Video Effects | $7.99 | per 7 days |
| Premium features | $8.99 | per 7 days |
| MagicFX Magic Video Editor Pro | $9.99 | per 7 days |
| Magic FX Monthly Premium | $9.99 | per month |
| MagicFX Magic Video Editor Pro | $12.99 | per month |
| MagicFX Magic Video Editor Pro | $12.99 | per month |
| Premium features | $19.99 | per month |
| MagicFX Magic Video Editor Pro | $29.99 | per year |
| MagicFX Magic Video Editor Pro | $49.99 | per year |
| MagicFX Magic Video Editor Pro | $59.99 | one-time |

**What reviewers like**

- 🚀 Great game
- 👍 Awesome app
- 🎨 Fantastic effects
- 💡 Unique features

**What reviewers complain about**

- 🐛 Crashes and bugs
- 🔍 Difficult to use
- 💰 Expensive subscription
- 📺 Too many ads
- 🤔 Misleading marketing

**Reported bugs**

- Frequent crashes
- Inability to unlock effects
- Subscription issues and unexpected charges
- Camera permission and compatibility problems

**Requested features**

- More free effects and filters
- Ability to use without subscription
- Improved video quality
- Better organization and navigation


## Frequently asked questions

### Is Behold free?

Behold is free to download, with no in-app purchases.

### Is Magic FX free?

Magic FX is free to download, with in-app purchases available.

### Which has better reviews, Behold or Magic FX?

Behold is rated higher. Behold averages 5.0 out of 5 from 6 ratings, while Magic FX averages 4.4 from 3.3K ratings.

### Do Behold or Magic FX have ads?

Magic FX shows ads; Behold does not.

### Which is updated more often, Behold or Magic FX?

Behold ships an update every 2 months, and Magic FX monthly. Most recently, Behold was updated on October 7, 2026 and Magic FX on October 22, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*