# Ghost vs Be

The clearest difference is in-app purchases: Be at none against Ghost's 10. Be also leads on ads (none vs shown). Ghost's advantage is update cadence (every 2 weeks vs every 2 months). On price, device support and iOS requirement there is nothing between them.

Both are free to download. Ghost sells 7 in-app purchases, starting at $1.99 per month. Be asks for nothing beyond the download.

Ghost ships an update every 2 weeks, Be every 2 months. The most recent releases landed on October 26, 2026 and October 22, 2026 respectively.

## The numbers

| Metric | Ghost | Be |
| --- | --- | --- |
| Price | Free | Free |
| Rating | **[4.8 (1.7K ratings)](https://appshunter.io/ios/app/ghost-social-post-writer/id1449717499/reviews)** | — |
| Number of ratings | **1.7K** | — |
| Positive reviews | 87.3% of reviews | — |
| In-app purchases | Yes | **No** |
| Ads | Yes | **No** |
| Update frequency | **Every 2 weeks** | Every 2 months |
| Monetization | Free with in-app purchases | — |
| Size | 43 MB | 63 MB |
| Requires iOS | 15.1 | **15.0** |
| Devices | iPhone, iPad, iPod | iPhone, iPad, iPod |
| Age rating | 12+ | 4+ |
| Developer | [Jumpstrap, LLC](https://appshunter.io/developer/1055119614) | [Malek Jabri](https://appshunter.io/developer/1620758589) |

## What reviewers say

### Ghost

[App page](https://appshunter.io/ios/app/ghost-social-post-writer/id1449717499)

This app generates daily social media post ideas tailored to your writing style, helping you maintain consistency with minimal effort. It learns your voice and offers instant custom posts, allowing you to edit and refine before sharing across various platforms.

**Highlights:** Daily post ideas, Personalized content generation, Instant custom posts, Editable content, Cross-platform compatibility, Adaptive learning

**Features:** macOS Compatibility

**In-app purchases (7)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Pro Features | $1.99 | per month |
| Caption Writer Pro | $2.99 | per 7 days |
| Caption Writer Pro | $3.99 | per month |
| Caption Writer Pro | $4.99 | per month |
| Caption Writer Pro | $4.99 | per month |
| Caption Writer Pro | $4.99 | per month |
| Pro + AI Assistant | $19.99 | per month |

**What reviewers like**

- 💻 Easy to use
- 🎨 Variety of fonts and formatting options
- ⭐ Helpful for organizing and saving captions
- 🔍 Useful hashtag search and categorization
- 🤖 Effective AI-generated captions

**What reviewers complain about**

- 💰 Expensive subscription model
- 🔒 Limited features in free version
- 🐛 Occasional bugs and glitches
- 🔍 Lack of advanced hashtag analytics
- 🕰️ Slow response from customer support

**Reported bugs**

- Captions not syncing correctly across devices
- App freezing or crashing during use
- Subscription issues and lost access to paid features

**Requested features**

- More font and customization options
- Ability to archive or organize saved captions
- Integration with other social media platforms
- Trending hashtag suggestions
- Improved text editing and cursor control


### Be

[App page](https://appshunter.io/ios/app/be-square/id1620758587)

**Features:** macOS Compatibility, Apple Wallet, Vision Pro support

**In-app purchases:** none


## Frequently asked questions

### Is Ghost free?

Ghost is free to download, with in-app purchases available.

### Is Be free?

Be is free to download, with no in-app purchases.

### Do Ghost or Be have ads?

Ghost shows ads; Be does not.

### Which is updated more often, Ghost or Be?

Ghost ships an update every 2 weeks, and Be every 2 months. Most recently, Ghost was updated on October 26, 2026 and Be on October 22, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*