# Ghost vs Adspire

The clearest difference is rating: Ghost at 4.8 against Adspire's 3.7. Ghost also leads on review sentiment (87% vs 63%) and ratings volume (1.7K vs 182). Adspire's advantage is iOS requirement (13.0 vs 15.1). On price, update cadence, ads and in-app purchases there is nothing between them.

Both are free to download. Ghost sells 7 in-app purchases, starting at $1.99 per month and Adspire sells 10 in-app purchases, starting at $9.99 per month. Whichever you choose, the download price is not the number that matters.

Ghost holds the better App Store score, 4.8 against 3.7. That said, the two scores are not equally well evidenced: Ghost has 1.7K ratings behind it against 182, so its average is the more settled of the two. Written reviews point the same way: 87% of Ghost's written reviews are positive against 63% of Adspire's.

Both ship on a similar rhythm, roughly every 2 weeks. The most recent releases landed on November 6, 2026 and November 3, 2026 respectively.

## The numbers

| Metric | Ghost | Adspire |
| --- | --- | --- |
| Price | Free | Free |
| Rating | **[4.8 (1.7K ratings)](https://appshunter.io/ios/app/ghost-social-post-writer/id1449717499/reviews)** | [3.7 (182 ratings)](https://appshunter.io/ios/app/adspire/id1667132875/reviews) |
| Number of ratings | **1.7K** | 182 |
| Positive reviews | **87.3% of reviews** | 62.6% of reviews |
| In-app purchases | Yes | Yes |
| Ads | Yes | Yes |
| Update frequency | Every 2 weeks | Every 2 weeks |
| Monetization | Free with in-app purchases | Free with in-app purchases |
| Size | 43 MB | 177 MB |
| Requires iOS | 15.1 | **13.0** |
| Devices | iPhone, iPad, iPod | iPhone, iPad, iPod |
| Age rating | 12+ | 17+ |
| Developer | [Jumpstrap, LLC](https://appshunter.io/developer/1055119614) | [Trendicator, LLC](https://appshunter.io/developer/1584179151) |

## What reviewers say

### Ghost

[App page](https://appshunter.io/ios/app/ghost-social-post-writer/id1449717499)

This app generates daily social media post ideas tailored to your writing style, helping you maintain consistency with minimal effort. It learns your voice and offers instant custom posts, allowing you to edit and refine before sharing across various platforms.

**Highlights:** Daily post ideas, Personalized content generation, Instant custom posts, Editable content, Cross-platform compatibility, Adaptive learning

**Features:** macOS Compatibility

**In-app purchases (7)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Pro Features | $1.99 | per month |
| Caption Writer Pro | $2.99 | per 7 days |
| Caption Writer Pro | $3.99 | per month |
| Caption Writer Pro | $4.99 | per month |
| Caption Writer Pro | $4.99 | per month |
| Caption Writer Pro | $4.99 | per month |
| Pro + AI Assistant | $19.99 | per month |

**What reviewers like**

- 💻 Easy to use
- 🎨 Variety of fonts and formatting options
- ⭐ Helpful for organizing and saving captions
- 🔍 Useful hashtag search and categorization
- 🤖 Effective AI-generated captions

**What reviewers complain about**

- 💰 Expensive subscription model
- 🔒 Limited features in free version
- 🐛 Occasional bugs and glitches
- 🔍 Lack of advanced hashtag analytics
- 🕰️ Slow response from customer support

**Reported bugs**

- Captions not syncing correctly across devices
- App freezing or crashing during use
- Subscription issues and lost access to paid features

**Requested features**

- More font and customization options
- Ability to archive or organize saved captions
- Integration with other social media platforms
- Trending hashtag suggestions
- Improved text editing and cursor control


### Adspire

[App page](https://appshunter.io/ios/app/adspire/id1667132875)

Generate over 100 professional ad creatives in seconds with AI. Upload product photos, provide descriptions, or input your own ideas to create stunning visuals and ad copy. Offers unlimited generation and advanced editing for subscribers.

**Highlights:** AI-powered ad generation, Product ad creation from photos, Creative ad concept brainstorming, Ad builder with AI assistance, Unlimited ad generation, Advanced ad editing, Social media ad previews

**Features:** macOS Compatibility

**In-app purchases (10)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Limited Offer | $9.99 | per month |
| Adspire Ultra | $19.99 | per month |
| Premium | $19.99 | per month |
| 10 ads /mo | $19.99 | per month |
| Adspire Tier 1 | $19.99 | per month |
| 50 ads /mo | $49.99 | per month |
| Adspire Pro | $49.99 | per month |
| Adspire Ultra | $64.99 | per month |
| 1 Year Unlimited Gen (Trial) | $299.99 | per year |
| Adspire Pro | $349.99 | per year |

**What reviewers like**

- 💰 Revenue readiness
- 🎨 Great ads. Impressive
- 🚀 Amazing ad performance
- 🎯 Highly effective AI
- 🧠 Powerful AI creation

**What reviewers complain about**

- ❌ Does not work!
- ❌ Doesn't work
- ❌ Useless
- ❌ Horrible
- ❌ App is ATROCIOUS

**Reported bugs**

- Login screen freezes
- Incompatible with older devices

**Requested features**

- Dark mode option
- Advanced analytics dashboard


## Frequently asked questions

### Is Ghost free?

Ghost is free to download, with in-app purchases available.

### Is Adspire free?

Adspire is free to download, with in-app purchases available.

### Which has better reviews, Ghost or Adspire?

Ghost is rated higher. Ghost averages 4.8 out of 5 from 1.7K ratings, while Adspire averages 3.7 from 182 ratings.

### Do Ghost or Adspire have ads?

Both Ghost and Adspire show ads.

### Which is updated more often, Ghost or Adspire?

Ghost ships an update every 2 weeks, and Adspire every 2 weeks. Most recently, Ghost was updated on November 6, 2026 and Adspire on November 3, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*