# Impulse vs Memory Daily

The clearest difference is review sentiment: Memory Daily at 100% against Impulse's 69%. Memory Daily also leads on rating (5.0 vs 4.7). Impulse's advantage is update cadence (every 6 days vs every 4 months) and ratings volume (849K vs 2). On price, ads, in-app purchases and monetization model there is nothing between them.

Both are free to download. Impulse sells 14 in-app purchases, starting at $4.99 per 7 days and Memory Daily sells 1 one-off in-app purchase. Whichever you choose, the download price is not the number that matters.

Memory Daily holds the better App Store score, 5.0 against 4.7. That said, the two scores are not equally well evidenced: Impulse has 849K ratings behind it against 2, so its average is the more settled of the two. Written reviews point the same way: 69% of Impulse's written reviews are positive against 100% of Memory Daily's.

Impulse ships an update every 6 days, Memory Daily every 4 months. The most recent releases landed on September 25, 2026 and August 17, 2026 respectively.

## The numbers

| Metric | Impulse | Memory Daily |
| --- | --- | --- |
| Price | Free | Free |
| Rating | [4.7 (849K ratings)](https://appshunter.io/ios/app/impulse-brain-training/id1451295827/reviews) | **[5.0 (2 ratings)](https://appshunter.io/ios/app/memory-daily/id1517334632/reviews)** |
| Number of ratings | **849K** | 2 |
| Positive reviews | 69.2% of reviews | **100.0% of reviews** |
| In-app purchases | Yes | Yes |
| Ads | Yes | Yes |
| Update frequency | **Every 6 days** | Every 4 months |
| Monetization | Free with in-app purchases | Free with in-app purchases |
| Best chart rank | **#13** | — |
| Size | 250 MB | 13 MB |
| Requires iOS | 18.0 | **17.0** |
| Devices | iPhone | **iPhone, iPad** |
| Age rating | 4+ | 17+ |
| Developer | [GMRD Apps Limited](https://appshunter.io/developer/1518777345) | [乃 樊](https://appshunter.io/developer/492477721) |

## What reviewers say

### Impulse

[App page](https://appshunter.io/ios/app/impulse-brain-training/id1451295827)

**Currently charting:** #13 Top Grossing · Education, #47 Top Free · Education (US App Store)

Enhance your cognitive abilities with personalized brain training games and puzzles. Discover your mental strengths and weaknesses through self-discovery tests, and track your progress over time to build a sharper mind.

**Highlights:** Personalized daily training plans, Memory & processing speed training, Attention & focus exercises, Mental math challenges, Problem-solving games, Cognitive profile discovery, IQ and personality tests

**Features:** Vision Pro support

**In-app purchases (14)**

| Purchase | Price | Billing |
| --- | --- | --- |
| ImpulsePRO  7 days | $4.99 | per 7 days |
| Premium Access | $6.99 | per 7 days |
| Premium Access | $6.99 | per 7 days |
| Premium Access | $7.99 | per 7 days |
| Premium Access | $7.99 | per 7 days |
| ImpulsePRO  1 week | $9.99 | per 7 days |
| ImpulsePRO  1 month, 25% off | $14.99 | per month |
| Premium Access | $15.99 | per year |
| Premium Access | $24.99 | per year |
| Premium Access | $28.99 | per year |
| PRO  1 year, special offer | $29.49 | per year |
| ImpulsePRO  52 weeks | $29.99 | per year |
| Premium Access | $39.99 | per year |
| Premium Access | $49.99 | one-time |

**What reviewers like**

- 🤩 Engaging and fun brain games
- 🧠 Helpful for improving focus, memory, and cognitive abilities
- 📈 Tracks progress and compares to peers
- 🧘‍♀️ Relaxing and calming experience
- 🏆 Motivating to improve scores and skills

**What reviewers complain about**

- 💰 Expensive subscription model, with limited free access
- 🤖 Misleading ads and paywalls for test results
- 🙄 Excessive ads and upselling in free version
- 🔒 Difficult to cancel subscription
- 🤨 Questionable accuracy of personality/IQ tests

**Reported bugs**

- Inconsistent progress tracking and level completion
- Crashes and freezes, especially on older devices
- Subscription issues and unexpected charges

**Requested features**

- More varied and challenging brain games
- Personalized training plans based on user needs
- Family sharing and multi-user support
- Better integration of test results and game performance
- Improved night mode and accessibility features


### Memory Daily

[App page](https://appshunter.io/ios/app/memory-daily/id1517334632)

Engage in daily memory challenges designed to improve short-term memory, order retention, and focus. Track your progress with a personalized Memory Score and Memory Age, and utilize various training packs to target specific cognitive skills.

**Highlights:** Daily memory challenges, Personalized Memory Score & Age, Focus on digits, cards, icons, locations, Track score trends and accuracy, Maintain daily habit with streaks

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases (1)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Remove ads. | $3.99 | one-time |


## Frequently asked questions

### Is Impulse free?

Impulse is free to download, with in-app purchases available.

### Is Memory Daily free?

Memory Daily is free to download, with in-app purchases available.

### Which has better reviews, Impulse or Memory Daily?

Memory Daily is rated higher. Impulse averages 4.7 out of 5 from 849K ratings, while Memory Daily averages 5.0 from 2 ratings.

### Do Impulse or Memory Daily have ads?

Both Impulse and Memory Daily show ads.

### Which is updated more often, Impulse or Memory Daily?

Impulse ships an update every 6 days, and Memory Daily every 4 months. Most recently, Impulse was updated on September 25, 2026 and Memory Daily on August 17, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*