# Grove Collaborative vs Natural Life

The clearest difference is monetization model: Natural Life at ad-supported against Grove Collaborative's free with in-app purchases. Natural Life also leads on review sentiment (75% vs 67%) and iOS requirement (16.4 vs 18.0). On price, rating, ratings volume and update cadence there is nothing between them.

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

On the App Store both sit at effectively the same score — 4.9 for Grove Collaborative against 4.9 for Natural Life. Both are backed by a comparable volume of ratings — 30K and 29K respectively. Written reviews are what separate them: 67% of Grove Collaborative's written reviews are positive against 75% of Natural Life's.

Grove Collaborative ships an update fortnightly, Natural Life every 11 days. Both last shipped on October 31, 2026.

## The numbers

| Metric | Grove Collaborative | Natural Life |
| --- | --- | --- |
| Price | Free | Free |
| Rating | [4.9 (30K ratings)](https://appshunter.io/ios/app/grove-collaborative/id1452655594/reviews) | **[4.9 (29K ratings)](https://appshunter.io/ios/app/natural-life/id1619368929/reviews)** |
| Number of ratings | **30K** | 29K |
| Positive reviews | 67.3% of reviews | **75.4% of reviews** |
| In-app purchases | No | No |
| Ads | No | No |
| Update frequency | Fortnightly | **Every 11 days** |
| Monetization | Free with in-app purchases | **Ad-supported** |
| Size | 77 MB | 93 MB |
| Requires iOS | 18.0 | **16.4** |
| Devices | iPhone | **iPhone, iPad** |
| Age rating | 4+ | 4+ |
| Developer | [Grove Collaborative, Inc.](https://appshunter.io/developer/719087898) | [Natural Life Collections, Inc.](https://appshunter.io/developer/1619368931) |

## What reviewers say

### Grove Collaborative

[App page](https://appshunter.io/ios/app/grove-collaborative/id1452655594)

Easily manage your sustainable home essentials, from cleaning supplies to personal care. Discover new healthy, eco-friendly formulas and set up customizable refill shipments to ensure you never run out. Enjoy a happiness guarantee and exclusive VIP benefits for added savings and convenience.

**Highlights:** Manage upcoming orders, Discover new healthy formulas, Customizable refill shipments, Nontoxic and eco-friendly products, Happiness guarantee, VIP benefits and discounts

**In-app purchases:** none

**What reviewers like**

- 🚀 Convenient delivery
- 👍 Variety of eco-friendly products
- 💡 Customizable subscriptions
- 🎁 Personalized packaging and notes
- 👍 Good customer service

**What reviewers complain about**

- 💰 Expensive compared to other retailers
- 🐛 App issues with resetting and reordering products
- 🗓️ Difficulty managing cart and shipment dates

**Reported bugs**

- Issues with removing or editing items in cart
- Inconsistent availability of products

**Requested features**

- Improved search and browsing experience
- More flexibility in managing subscriptions


### Natural Life

[App page](https://appshunter.io/ios/app/natural-life/id1619368929)

Discover unique treasures with a free-spirited style and positive vibe. This app inspires users to give and live happily through its curated collection. Start shopping for irresistible items today.

**Highlights:** Free spirit style products, Positive vibe merchandise, Inspiring gift ideas, Easy in-app shopping

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases:** none

**What reviewers like**

- 🚀 Fast and easy to use
- 👍 Unique and beautiful products
- 💕 Brings happiness and joy
- ⭐ High-quality and well-made items
- 🎁 Great for gifts

**What reviewers complain about**

- 🐛 App crashes and freezes
- 📦 Shipping issues to certain locations
- 💸 Prices on the higher side
- 🤔 Lack of product details (e.g., fabric content)

**Reported bugs**

- Wishlist feature not working properly
- Inconsistent product reviews on the app

**Requested features**

- Add petite clothing options
- Show inventory counts on the app
- Allow website shopping carts to sync with the app
- Improve app navigation and stability


## Frequently asked questions

### Is Grove Collaborative free?

Grove Collaborative is free to download, with no in-app purchases.

### Is Natural Life free?

Natural Life is free to download, with no in-app purchases.

### Which has better reviews, Grove Collaborative or Natural Life?

Natural Life is rated higher. Grove Collaborative averages 4.9 out of 5 from 30K ratings, while Natural Life averages 4.9 from 29K ratings.

### Do Grove Collaborative or Natural Life have ads?

Neither Grove Collaborative nor Natural Life shows ads.

### Which is updated more often, Grove Collaborative or Natural Life?

Grove Collaborative ships an update fortnightly, and Natural Life every 11 days. Most recently, Grove Collaborative was updated on October 31, 2026 and Natural Life on October 31, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*