True Value MTS+ App vs MSR Reader
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
True Value MTS+ App
This app allows True Value wholesale customers with an MTS+ subscription to manage marketing materials. Features include barcode scanning for product information and price comparison, voice-to-sign creation, campaign building, and WiFi printing of custom signs.
- Barcode scanner for product info
- Competitor price comparison
- Voice-to-sign creation
- Campaign builder
- WiFi printing for signs
- Sign editing and saving
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This is the companion app to True Value's Marketing Technology Suite (MTS). Use is limited to True Value wholesale customers with an MTS+ subscription. BUILT-IN Barcode Scanner Allows you to scan any product and automatically receive product info, compare prices, and create signs. PRICE COMPARISON Learn competitor pricing information on the same or similar product assortments. Find related product "add-ons" that shows you products that can be suggested to accompany specific items. VOICE TO SIGN Use your voice to create signage. Simply state the SKU number and the price. A sign will be created that can be either edited further within the mobile app or on the desktop. CAMPIGN BUILDER Easily access True Value marketing resources from the palm of your hand. Customize signs and email content to others. WIFI PRINTING Print signs directly to a WIFI enabled printer. Signs can also be saved to a "Master Librar" within MTS for editing at a later time.
MSR Reader
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Read, parse, and export magnetic stripe data on iPhone and iPad. MSR Reader works with MSR90 and compatible keyboard-emulation magstripe readers. Capture up to three tracks, convert supported card data into structured fields, and export your results as CSV. KEY FEATURES • Automatic 3-track capture Read Track 1, Track 2, and Track 3 data without manual entry. • Smart field parsing Extract supported fields such as cardholder name, card number, and expiration date. • Custom parsing patterns Create reusable rules for proprietary card formats and specialized workflows. • Continuous card reading Process multiple cards in sequence for faster data-entry tasks. • CSV export Open exported files in Excel, Numbers, Google Sheets, or other spreadsheet tools. • Private by design MSR Reader does not collect app data. IDEAL FOR Authorized membership, access-control, loyalty, identification, event, inventory, and data-entry workflows. COMPATIBILITY Designed for MSR90 readers and compatible magnetic-stripe readers that operate as keyboard input devices. Hardware, connection adapters, and supported card formats may vary. MSR Reader reads and organizes card data; it does not write or encode magnetic stripe cards. Use it only with cards and data you are authorized to access.
Screenshots
Verdict
The clearest difference is price: True Value MTS+ App at Free against MSR Reader's $3.99. True Value MTS+ App also leads on iOS requirement (12.0 vs 17.0). On update cadence, ads, in-app purchases and device support there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
True Value MTS+ App is free to download; MSR Reader costs $3.99 up front. Neither carries in-app purchases, so what you see is what you pay.
True Value MTS+ App ships an update every 5 months, MSR Reader every 7 months. The most recent releases landed on June 11, 2026 and September 22, 2026 respectively.
| Parameter | True Value MTS+ App | MSR Reader |
|---|---|---|
| Price | Free — better | $3.99 |
| Rating | 1.8 (13 ratings) — better | — |
| Positive reviews | 0.0% of reviews | — |
| Number of ratings | 13 — better | — |
| Update frequency | Every 5 months — better | Every 7 months |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free | — |
| Devices | iPhone, iPod | iPhone, iPad |
| Requires iOS | 12.0 — better | 17.0 |
| Further details — not scored | ||
| Size | 37 MB | 1 MB |
| Age rating | 4+ | 4+ |
| Developer | EZ-AD TV, Inc. | TCool LTD. |
In-app purchases
True Value MTS+ App
No in-app purchases
MSR Reader
No in-app purchases
Questions
Is True Value MTS+ App free?
Is MSR Reader free?
Do True Value MTS+ App or MSR Reader have ads?
Which is updated more often, True Value MTS+ App or MSR Reader?
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