# Filmm vs Cloud Filter

The clearest difference is in-app purchases: Cloud Filter at none against Filmm's 10. Cloud Filter also leads on update cadence (weekly vs every 6 weeks). On price, ads, device support and iOS requirement there is nothing between them.

Both are free to download. Filmm sells 10 in-app purchases, starting at $2.99 per 7 days. Cloud Filter asks for nothing beyond the download.

Filmm ships an update every 6 weeks, Cloud Filter weekly. The most recent releases landed on November 9, 2026 and October 25, 2026 respectively.

## The numbers

| Metric | Filmm | Cloud Filter |
| --- | --- | --- |
| Price | Free | Free |
| Rating | **[4.7 (7.5K ratings)](https://appshunter.io/ios/app/filmm-one-tap-video-editor/id1454542238/reviews)** | — |
| Number of ratings | **7.5K** | — |
| Positive reviews | 84.5% of reviews | — |
| In-app purchases | Yes | **No** |
| Ads | No | No |
| Update frequency | Every 6 weeks | **Weekly** |
| Monetization | Free with in-app purchases | — |
| Size | 538 MB | 12 MB |
| Requires iOS | **15.6** | 16.0 |
| Devices | iPhone, iPod | iPhone, iPad |
| Age rating | 4+ | 4+ |
| Developer | [Midtone LLC](https://appshunter.io/developer/1015059174) | [zhaohang zhang](https://appshunter.io/developer/1891267938) |

## What reviewers say

### Filmm

[App page](https://appshunter.io/ios/app/filmm-one-tap-video-editor/id1454542238)

Easily edit videos with professional filters, effects, and music. Add text overlays, adjust watermarks, and optimize for social media. Offers one-tap editing and advanced tools for creative control.

**Highlights:** One-tap video editing with 'Looks', Over 100 filters and effects, Add music and text with 30+ fonts, Royalty-free music library, Watermark control, Social media optimization with crop detection, Multi-clip editing and transitions

**Features:** Vision Pro support

**In-app purchases (10)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Filmm+ Weekly | $2.99 | per 7 days |
| Filmm+ Monthly | $5.99 | per month |
| Filmm+ Yearly | $39.99 | per year |
| Oui Pack | $1.99 | one-time |
| Camcorder Pack | $2.99 | one-time |
| Dust Pack | $3.99 | one-time |
| VHS Pack | $3.99 | one-time |
| 8mm Pack | $3.99 | one-time |
| Equinox Pack | $3.99 | one-time |
| 16mm Pack | $4.99 | one-time |

**What reviewers like**

- 👍 Easy to use
- 🎨 Great filters and effects
- 💻 Powerful video editing capabilities
- 🎥 Helpful for creating reels and stories
- 🤩 Awesome app overall

**What reviewers complain about**

- 🐛 Frequent crashes and glitches
- 🤔 Limited free features, need to pay for more
- 🤯 Frustrating bugs that cause loss of progress
- 😕 Laggy performance, especially with multiple edits
- 🤨 Unintuitive workflow for some editing tasks

**Reported bugs**

- Clips/images loading upside down
- Saved projects not loading properly
- Editing changes not saving consistently
- Audio desynchronization issues
- Watermark not removing for paid users

**Requested features**

- Add ability to position text/overlays precisely
- Implement more flexible clip trimming and splitting
- Allow adding music/audio from device library
- Provide option to adjust speed/slow motion of clips
- Improve save/export functionality to avoid data loss


### Cloud Filter

[App page](https://appshunter.io/ios/app/cloud-filter/id6762419965)

**Features:** macOS Compatibility

**In-app purchases:** none


## Frequently asked questions

### Is Filmm free?

Filmm is free to download, with in-app purchases available.

### Is Cloud Filter free?

Cloud Filter is free to download, with no in-app purchases.

### Do Filmm or Cloud Filter have ads?

Neither Filmm nor Cloud Filter shows ads.

### Which is updated more often, Filmm or Cloud Filter?

Filmm ships an update every 6 weeks, and Cloud Filter weekly. Most recently, Filmm was updated on November 9, 2026 and Cloud Filter on October 25, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*