# Hippo vs Contacts Magic

The clearest difference is rating: Contacts Magic at 5.0 against Hippo's 3.0. Contacts Magic also leads on review sentiment (100% vs 63%) and update cadence (every 4 days vs monthly). Hippo's advantage is iOS requirement (18.4 vs 27.0). On price, ratings volume, ads and in-app purchases there is nothing between them.

Both are free to download. Hippo sells 5 in-app purchases, starting at $1.99 per month and Contacts Magic sells 8 in-app purchases, starting at $4.99 per month. Whichever you choose, the download price is not the number that matters.

Contacts Magic holds the better App Store score, 5.0 against 3.0. Both are backed by a comparable volume of ratings — 8 and 6 respectively. Written reviews point the same way: 63% of Hippo's written reviews are positive against 100% of Contacts Magic's.

Hippo ships an update monthly, Contacts Magic every 4 days. The most recent releases landed on November 2, 2026 and October 31, 2026 respectively.

## The numbers

| Metric | Hippo | Contacts Magic |
| --- | --- | --- |
| Price | Free | Free |
| Rating | [3.0 (8 ratings)](https://appshunter.io/ios/app/hippo-personal-crm/id1458330948/reviews) | **[5.0 (6 ratings)](https://appshunter.io/ios/app/contacts-magic/id6758455955/reviews)** |
| Number of ratings | **8** | 6 |
| Positive reviews | 62.5% of reviews | **100.0% of reviews** |
| In-app purchases | Yes | Yes |
| Ads | No | No |
| Update frequency | Monthly | **Every 4 days** |
| Monetization | Freemium | Freemium |
| Size | 42 MB | 31 MB |
| Requires iOS | **18.4** | 27.0 |
| Devices | **iPhone, iPad, Mac** | iPhone, iPad |
| Age rating | 4+ | 4+ |
| Developer | [Roel van der Kraan](https://appshunter.io/developer/1458330947) | [Disparate Elements LLC](https://appshunter.io/developer/1617831650) |

## What reviewers say

### Hippo

[App page](https://appshunter.io/ios/app/hippo-personal-crm/id1458330948)

This app helps you remember important details about your contacts, track events, and set reminders. It allows you to link people together to visualize relationships and ensures your data stays private on your device.

**Highlights:** Jot down contact details, Track important life events, Set reminders for follow-ups, Link contacts to show relationships, Private, on-device data storage, Import calendar events

**Features:** Vision Pro support, iPhone Duo support

**In-app purchases (5)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Hippo Monthly | $1.99 | per month |
| Monthly | $1.99 | per month |
| Hippo Yearly | $13.99 | per year |
| Hippo Yearly | $14.99 | per year |
| Lifetime – Personal CRM | $29.99 | one-time |


### Contacts Magic

[App page](https://appshunter.io/ios/app/contacts-magic/id6758455955)

This app helps you remember important details about your relationships, like conversations and personal interests. It uses natural language to log interactions and provides timely reminders to help you stay connected and thoughtful.

**Highlights:** Natural language interaction for logging details, Follow-up reminders with context, Personalized journal entries tied to contacts, Groups and tags for organization, Full-text search across all data, Siri and Shortcuts integration

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases (8)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Contacts Magic Plus | $4.99 | per month |
| Contacts Magic Plus | $9.99 | per month |
| 30 Magic Credits | $0.99 | one-time |
| 60 Magic Credits | $1.49 | one-time |
| 60 Magic Credits | $1.99 | one-time |
| 120 Magic Credits | $2.99 | one-time |
| 180 Magic Credits | $3.99 | one-time |
| 180 Magic Credits | $5.99 | one-time |


## Frequently asked questions

### Is Hippo free?

Hippo is free to download, with in-app purchases available.

### Is Contacts Magic free?

Contacts Magic is free to download, with in-app purchases available.

### Which has better reviews, Hippo or Contacts Magic?

Contacts Magic is rated higher. Hippo averages 3.0 out of 5 from 8 ratings, while Contacts Magic averages 5.0 from 6 ratings.

### Do Hippo or Contacts Magic have ads?

Neither Hippo nor Contacts Magic shows ads.

### Which is updated more often, Hippo or Contacts Magic?

Hippo ships an update monthly, and Contacts Magic every 4 days. Most recently, Hippo was updated on November 2, 2026 and Contacts Magic on October 31, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*