# SEMrush vs Klaviyo

SEMrush and Klaviyo both sit at 2.0 stars, but that hides the real split: 40% of Klaviyo's written reviews are positive against 16% of SEMrush's. SEMrush's advantage is ratings volume (68 vs 6) and monetization model (free vs ad-supported). On price, rating, update cadence and ads there is nothing between them.

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

On the App Store both sit at effectively the same score — 2.0 for SEMrush against 1.8 for Klaviyo. That said, the two scores are not equally well evidenced: SEMrush has 68 ratings behind it against 6, so its average is the more settled of the two. Written reviews are what separate them: 16% of SEMrush's written reviews are positive against 40% of Klaviyo's.

SEMrush ships an update every 2 weeks, Klaviyo fortnightly. The most recent releases landed on October 22, 2026 and October 24, 2026 respectively.

## The numbers

| Metric | SEMrush | Klaviyo |
| --- | --- | --- |
| Price | Free | Free |
| Rating | **[2.0 (68 ratings)](https://appshunter.io/ios/app/semrush/id1458602050/reviews)** | [1.8 (6 ratings)](https://appshunter.io/ios/app/klaviyo-kldn/id6449848756/reviews) |
| Number of ratings | **68** | 6 |
| Positive reviews | 15.8% of reviews | **40.0% of reviews** |
| In-app purchases | No | No |
| Ads | No | No |
| Update frequency | Every 2 weeks | **Fortnightly** |
| Monetization | **Free** | Ad-supported |
| Size | 11 MB | 144 MB |
| Requires iOS | **9.0** | 17.0 |
| Devices | **iPhone, iPod** | iPhone |
| Age rating | 4+ | 17+ |
| Developer | [SEMrush CY LTD](https://appshunter.io/developer/1184890970) | [Klaviyo, Inc.](https://appshunter.io/developer/1020779134) |

## What reviewers say

### SEMrush

[App page](https://appshunter.io/ios/app/semrush/id1458602050)

Monitor keyword performance and track your website's ranking changes in search results. Analyze trends in visibility, traffic, and average position over custom date ranges. Requires a pre-setup Position Tracking campaign.

**Highlights:** Keyword position tracking, Advanced filtering, Win/loss position analysis, Growth trend generation, Visibility and traffic monitoring, Average position tracking

**Features:** macOS Compatibility

**In-app purchases:** none

**What reviewers like**

- 👍 Quick position tracking
- 👍 Easy to use for rankings
- 👍 Works for basic ranking checks
- 👍 Useful for monitoring rankings on the go

**What reviewers complain about**

- 👎 App has little to no function
- 👎 App stuck at first page
- 👎 Terrible software
- 👎 Super frustrating login issues
- 👎 No value for money

**Reported bugs**

- App stuck at first page
- Cannot log in due to password manager issues
- Password field won't allow paste or auto-fill
- App takes you back to login screen after entering credentials
- Cookie policy banner prevents progress

**Requested features**

- Add tag tracking
- Add page tracking
- Add new error/warning tracking
- Add competitor info
- More than simple keyword tracking


### Klaviyo

[App page](https://appshunter.io/ios/app/klaviyo-kldn/id6449848756)

Access your event ticket, register for sessions, and connect with other attendees. Book demos and manage your event experience.

**Highlights:** Ticket access, Session registration, Attendee networking, Demo booking, Event management

**Features:** macOS Compatibility, Apple Wallet, Vision Pro support

**In-app purchases:** none


## Frequently asked questions

### Is SEMrush free?

SEMrush is free to download, with no in-app purchases.

### Is Klaviyo free?

Klaviyo is free to download, with no in-app purchases.

### Which has better reviews, SEMrush or Klaviyo?

SEMrush is rated higher. SEMrush averages 2.0 out of 5 from 68 ratings, while Klaviyo averages 1.8 from 6 ratings.

### Do SEMrush or Klaviyo have ads?

Neither SEMrush nor Klaviyo shows ads.

### Which is updated more often, SEMrush or Klaviyo?

SEMrush ships an update every 2 weeks, and Klaviyo fortnightly. Most recently, SEMrush was updated on October 22, 2026 and Klaviyo on October 24, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*