# MOCO Boutique vs The Willow Tree

MOCO Boutique and The Willow Tree are too close to call on the numbers: across 10 compared parameters — price, rating, review sentiment and ratings volume among them — neither pulls far enough ahead to decide it. What separates them is feature set and interface, not measurable difference.

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

On the App Store both sit at effectively the same score — 4.9 for MOCO Boutique against 4.9 for The Willow Tree. Both are backed by a comparable volume of ratings — 2.7K and 1K respectively. Written reviews are what separate them: 86% of MOCO Boutique's written reviews are positive against 85% of The Willow Tree's.

Both ship on a similar rhythm, roughly monthly. The most recent releases landed on September 23, 2026 and September 5, 2026 respectively.

## The numbers

| Metric | MOCO Boutique | The Willow Tree |
| --- | --- | --- |
| Price | Free | Free |
| Rating | [4.9 (2.7K ratings)](https://appshunter.io/ios/app/moco-boutique/id1466082898/reviews) | [4.9 (1K ratings)](https://appshunter.io/ios/app/the-willow-tree/id1515443833/reviews) |
| Number of ratings | **2.7K** | 1K |
| Positive reviews | **86.3% of reviews** | 85.2% of reviews |
| In-app purchases | No | No |
| Ads | No | No |
| Update frequency | Monthly | Monthly |
| Monetization | Free | Free |
| Size | 64 MB | 60 MB |
| Requires iOS | 15.1 | 15.1 |
| Devices | iPhone, iPad, iPod | iPhone, iPad, iPod |
| Age rating | 9+ | 9+ |
| Developer | [MOCO](https://appshunter.io/developer/1466082897) | [The Willow Tree Boutique](https://appshunter.io/developer/1515443832) |

## What reviewers say

### MOCO Boutique

[App page](https://appshunter.io/ios/app/moco-boutique/id1466082898)

Discover curated clothing, jewelry, and accessories handpicked by the owner. Browse new arrivals, promotions, and easily manage your orders. Get notified when waitlisted items are back in stock.

**Highlights:** Browse new arrivals and promotions, Easy ordering and checkout, Waitlist items, Email notifications for order fulfillment, Shop curated fashion items

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases:** none

**What reviewers like**

- ❤️ Love the boutique
- 🚀 Fast shipping
- 👍 Great customer service
- 💯 Awesome products
- 🤩 Helpful live sales

**What reviewers complain about**

- ⏱️ Slow shipping
- 💰 Expensive shipping costs
- 🤔 Inconsistent inventory
- 🔍 Difficulty finding in-stock items
- 🙅‍♀️ Poor customer service

**Reported bugs**

- App keyboard issues
- Notification spam after muting

**Requested features**

- Separate in-stock and waitlist items
- Improved app functionality (keyboard, notifications)


### The Willow Tree

[App page](https://appshunter.io/ios/app/the-willow-tree/id1515443833)

Shop the latest arrivals and promotions from a boutique directly from your iOS device. Easily place orders, manage waitlisted items, and receive notifications for fulfillment and shipping.

**Highlights:** Browse recent arrivals and promotions, Easy ordering and checkout, Waitlist items, Purchase back-in-stock items, Email notifications for orders

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases:** none

**What reviewers like**

- 👍 Excellent quality of products
- 🚀 Fast shipping
- 💕 Exceptional customer service
- 🛒 Convenient shopping experience
- 🌟 Impressive product selection

**What reviewers complain about**

- 🐛 Issues with returns and credits
- 🤔 Concerns about product durability

**Reported bugs**

- Shipping label issues leading to delayed or lost deliveries

**Requested features**

- Improved return and credit policies
- Enhanced product quality assurance


## Frequently asked questions

### Is MOCO Boutique free?

MOCO Boutique is free to download, with no in-app purchases.

### Is The Willow Tree free?

The Willow Tree is free to download, with no in-app purchases.

### Which has better reviews, MOCO Boutique or The Willow Tree?

MOCO Boutique and The Willow Tree are both rated 4.9 out of 5 on the App Store, from 2.7K and 1K ratings respectively.

### Do MOCO Boutique or The Willow Tree have ads?

Neither MOCO Boutique nor The Willow Tree shows ads.

### Which is updated more often, MOCO Boutique or The Willow Tree?

MOCO Boutique ships an update monthly, and The Willow Tree monthly. Most recently, MOCO Boutique was updated on September 23, 2026 and The Willow Tree on September 5, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*