# MOCO Boutique vs Willow & Birch

The clearest difference is ratings volume: MOCO Boutique at 2.8K against Willow & Birch's 1. On price, rating, update cadence and ads there is nothing between them.

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

On the App Store both sit at effectively the same score — 4.9 for MOCO Boutique against 5.0 for Willow & Birch. That said, the two scores are not equally well evidenced: MOCO Boutique has 2.8K ratings behind it against 1, so its average is the more settled of the two.

Both ship on a similar rhythm, roughly monthly. The most recent releases landed on October 21, 2026 and October 22, 2026 respectively.

## The numbers

| Metric | MOCO Boutique | Willow & Birch |
| --- | --- | --- |
| Price | Free | Free |
| Rating | [4.9 (2.8K ratings)](https://appshunter.io/ios/app/moco-boutique/id1466082898/reviews) | **[5.0 (1 ratings)](https://appshunter.io/ios/app/willow-and-birch/id6448650889/reviews)** |
| Number of ratings | **2.8K** | 1 |
| Positive reviews | 85.2% of reviews | — |
| In-app purchases | No | No |
| Ads | No | No |
| Update frequency | Monthly | Monthly |
| Monetization | Free | Free |
| Size | 64 MB | 60 MB |
| Requires iOS | 15.1 | 15.1 |
| Devices | iPhone, iPad, iPod | iPhone, iPad, iPod |
| Age rating | 9+ | 9+ |
| Developer | [MOCO](https://appshunter.io/developer/1466082897) | [Willow & Birch LLC](https://appshunter.io/developer/1685419360) |

## What reviewers say

### MOCO Boutique

[App page](https://appshunter.io/ios/app/moco-boutique/id1466082898)

Discover curated clothing, jewelry, and accessories handpicked by the owner. Browse new arrivals, promotions, and easily manage your orders. Get notified when waitlisted items are back in stock.

**Highlights:** Browse new arrivals and promotions, Easy ordering and checkout, Waitlist items, Email notifications for order fulfillment, Shop curated fashion items

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases:** none

**What reviewers like**

- ❤️ Love the boutique
- 🚀 Fast shipping
- 👍 Great customer service
- 💯 Awesome products
- 🤩 Helpful live sales

**What reviewers complain about**

- ⏱️ Slow shipping
- 💰 Expensive shipping costs
- 🤔 Inconsistent inventory
- 🔍 Difficulty finding in-stock items
- 🙅‍♀️ Poor customer service

**Reported bugs**

- App keyboard issues
- Notification spam after muting

**Requested features**

- Separate in-stock and waitlist items
- Improved app functionality (keyboard, notifications)


### Willow & Birch

[App page](https://appshunter.io/ios/app/willow-and-birch/id6448650889)

Shop the latest arrivals and promotions from Willow & Birch directly on your iOS device. Easily place orders, manage waitlisted items, and receive email notifications for fulfillment and shipping updates.

**Highlights:** Browse new arrivals and promotions, Easy ordering and checkout, Waitlist items, Email notifications for orders, Shop on iOS devices

**Features:** macOS Compatibility

**In-app purchases:** none


## Frequently asked questions

### Is MOCO Boutique free?

MOCO Boutique is free to download, with no in-app purchases.

### Is Willow & Birch free?

Willow & Birch is free to download, with no in-app purchases.

### Which has better reviews, MOCO Boutique or Willow & Birch?

Willow & Birch is rated higher. MOCO Boutique averages 4.9 out of 5 from 2.8K ratings, while Willow & Birch averages 5.0 from 1 ratings.

### Do MOCO Boutique or Willow & Birch have ads?

Neither MOCO Boutique nor Willow & Birch shows ads.

### Which is updated more often, MOCO Boutique or Willow & Birch?

MOCO Boutique ships an update monthly, and Willow & Birch monthly. Most recently, MOCO Boutique was updated on October 21, 2026 and Willow & Birch on October 22, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*