# Simple vs Keep It Off

The clearest difference is rating: Simple at 4.7 against Keep It Off's 4.1. Simple also leads on ratings volume (411K vs 14) and review sentiment (73% vs 50%). Keep It Off's advantage is in-app purchases (none vs 10) and iOS requirement (13.4 vs 18.3). On price, ads and device support there is nothing between them.

Both are free to download. Simple sells 7 in-app purchases, starting at $14.99 per month. Keep It Off asks for nothing beyond the download.

Simple holds the better App Store score, 4.7 against 4.1. That said, the two scores are not equally well evidenced: Simple has 411K ratings behind it against 14, so its average is the more settled of the two. Written reviews point the same way: 73% of Simple's written reviews are positive against 50% of Keep It Off's.

Simple ships an update weekly, Keep It Off every 2 weeks. The most recent releases landed on November 8, 2026 and November 3, 2026 respectively.

## The numbers

| Metric | Simple | Keep It Off |
| --- | --- | --- |
| Price | Free | Free |
| Rating | **[4.7 (411K ratings)](https://appshunter.io/ios/app/simple-ai-weight-loss-coach/id1467720176/reviews)** | [4.1 (14 ratings)](https://appshunter.io/ios/app/keep-it-off/id1522570980/reviews) |
| Number of ratings | **411K** | 14 |
| Positive reviews | **72.6% of reviews** | 50.0% of reviews |
| In-app purchases | Yes | **No** |
| Ads | No | No |
| Update frequency | **Weekly** | Every 2 weeks |
| Monetization | Freemium | **Free** |
| Best chart rank | **#124** | — |
| Size | 261 MB | 69 MB |
| Requires iOS | 18.3 | **13.4** |
| Devices | iPhone, Apple Watch | **iPhone, iPad, iPod** |
| Age rating | 17+ | 12+ |
| Developer | [AM APPS](https://appshunter.io/developer/1467719875) | [OBESITY TREATMENT CENTER, A MEDICAL CORPORATION](https://appshunter.io/developer/1522570982) |

## What reviewers say

### Simple

[App page](https://appshunter.io/ios/app/simple-ai-weight-loss-coach/id1467720176)

**Currently charting:** #124 Top Grossing · Health & Fitness (US App Store)

This app offers personalized weight loss plans, real-time nutrition analysis, and on-demand coaching without calorie counting. It uses AI and gamified elements to make building healthy habits enjoyable and sustainable.

**Highlights:** AI-powered personalized coaching, Photo-based nutrition analysis, Beginner-friendly workout plans, Gamified motivation with Blinky, Real-time Success Score tracking, Sustainable habit building

**Features:** Siri integration, Apple Watch app, Vision Pro support

**In-app purchases (7)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Simple Pro | $14.99 | per month |
| Simple Pro | $29.99 | per 3 months |
| Simple Premium | $29.99 | per month |
| Simple Pro | $39.99 | per year |
| Simple Pro | $49.99 | per year |
| Simple Premium | $59.99 | per 3 months |
| Workbooks Bundle | $29.99 | one-time |

**What reviewers like**

- 🚀 Engaging app
- 👍 Helpful tools
- 👍 Supportive IF app
- 👍 Keeps user accountable
- 👍 Motivates user

**What reviewers complain about**

- 🐛 Difficulty navigating and logging food/fasting
- 🐛 Inaccurate food analysis and tracking
- 🐛 Glitchy and unreliable
- 🔒 Questionable billing and subscription practices
- 🐛 Cluttered and confusing interface

**Reported bugs**

- Inability to edit or delete fasts
- Data loss and syncing issues
- Inconsistent app behavior and notifications

**Requested features**

- More customizable goals and fasting schedules
- Improved food logging and tracking capabilities
- Integration with fitness trackers and other health apps
- Better user feedback and communication channels
- More detailed nutrition information and analysis


### Keep It Off

[App page](https://appshunter.io/ios/app/keep-it-off/id1522570980)

This virtual medical weight loss program offers video appointments and ongoing support through a mobile app. It utilizes a medically monitored system with meal replacements to help users reduce caloric intake and achieve significant weight loss.

**Highlights:** Virtual medical appointments, Medically monitored weight loss, Meal replacement options, Progress tracking, Hydration and supplement tracking, HIPAA compliant messaging

**Features:** macOS Compatibility

**In-app purchases:** none


## Frequently asked questions

### Is Simple free?

Simple is free to download, with in-app purchases available.

### Is Keep It Off free?

Keep It Off is free to download, with no in-app purchases.

### Which has better reviews, Simple or Keep It Off?

Simple is rated higher. Simple averages 4.7 out of 5 from 411K ratings, while Keep It Off averages 4.1 from 14 ratings.

### Do Simple or Keep It Off have ads?

Neither Simple nor Keep It Off shows ads.

### Which is updated more often, Simple or Keep It Off?

Simple ships an update weekly, and Keep It Off every 2 weeks. Most recently, Simple was updated on November 8, 2026 and Keep It Off on November 3, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*