# Clay vs Highlight maker

The clearest difference is in-app purchases: Highlight maker at none against Clay's 11. Clay's advantage is update cadence (every 2 weeks vs every 6 months) and ratings volume (15K vs 119). On price, rating, ads and iOS requirement there is nothing between them.

Both are free to download. Clay sells 10 in-app purchases, starting at $4.99 per 7 days. Highlight maker asks for nothing beyond the download.

On the App Store both sit at effectively the same score — 4.7 for Clay against 4.8 for Highlight maker. That said, the two scores are not equally well evidenced: Clay has 15K ratings behind it against 119, so its average is the more settled of the two. Written reviews are what separate them: 68% of Clay's written reviews are positive against 50% of Highlight maker's.

Clay ships an update every 2 weeks, Highlight maker every 6 months. The most recent releases landed on October 23, 2026 and October 1, 2026 respectively.

## The numbers

| Metric | Clay | Highlight maker |
| --- | --- | --- |
| Price | Free | Free |
| Rating | [4.7 (15K ratings)](https://appshunter.io/ios/app/clay-story-templates-frames/id1469553582/reviews) | **[4.8 (119 ratings)](https://appshunter.io/ios/app/highlight-maker/id1519571890/reviews)** |
| Number of ratings | **15K** | 119 |
| Positive reviews | **68.2% of reviews** | 50.0% of reviews |
| In-app purchases | Yes | **No** |
| Ads | No | No |
| Update frequency | **Every 2 weeks** | Every 6 months |
| Monetization | Freemium | **Free** |
| Best chart rank | **#117** | — |
| Size | 161 MB | 67 MB |
| Requires iOS | 14.0 | **13.0** |
| Devices | **iPhone, iPad, iPod, Mac** | iPhone, iPod |
| Age rating | 4+ | 4+ |
| Developer | [Plexagon s.r.l.](https://appshunter.io/developer/952666702) | [Pinevalley OU](https://appshunter.io/developer/1759548490) |

## What reviewers say

### Clay

[App page](https://appshunter.io/ios/app/clay-story-templates-frames/id1469553582)

**Currently charting:** #117 Top Grossing · Graphics & Design (US App Store)

Easily create professional social media content in seconds with customizable templates. Add your photos, text, and graphics to design engaging posts, stories, and ads for any platform.

**Highlights:** Hundreds of ready-to-use templates, Import photos and videos, Add text, filters, and stickers, Background removal tool, Export for multiple social platforms, Create brand marketing posts

**Features:** Vision Pro support

**In-app purchases (10)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Highlight Premium II | $4.99 | per 7 days |
| Clay Pro Weekly | $4.99 | per 7 days |
| Clay Weekly | $4.99 | per 7 days |
| Clay Weekly | $4.99 | per 7 days |
| Clay Plus Weekly | $4.99 | per 7 days |
| Clay Plus Weekly Trial | $4.99 | per 7 days |
| Clay Pro Weekly | $9.99 | per 7 days |
| Clay Pro Weekly Trial | $9.99 | per 7 days |
| Yearly Subscription | $69.99 | per year |
| Clay Pro Yearly | $69.99 | per year |

**What reviewers like**

- 🚀 Easy to use
- 👍 Aesthetically pleasing templates
- 💡 Helpful for growing social media presence
- 🚀 User-friendly interface

**What reviewers complain about**

- 🐛 Frequent crashes and bugs
- 💰 Overly restrictive free version
- 🔒 Difficult to cancel subscription
- 🔒 Unauthorized charges

**Reported bugs**

- Templates not loading properly
- Inability to upload own images
- Text formatting issues when exporting
- Glitches when switching between templates

**Requested features**

- More free templates and customization options
- Ability to save and edit projects
- Improved text editing and positioning tools
- Compatibility with older devices


### Highlight maker

[App page](https://appshunter.io/ios/app/highlight-maker/id1519571890)

Easily create stunning Instagram story highlights with a vast collection of templates, icons, and backgrounds. Personalize your brand with custom logos and beautiful font textures to make your stories stand out.

**Highlights:** 300+ Highlight Cover Templates, 500+ Icons, 100+ Background Textures, 50+ Font Textures, Logo Maker

**In-app purchases:** none


## Frequently asked questions

### Is Clay free?

Clay is free to download, with in-app purchases available.

### Is Highlight maker free?

Highlight maker is free to download, with no in-app purchases.

### Which has better reviews, Clay or Highlight maker?

Highlight maker is rated higher. Clay averages 4.7 out of 5 from 15K ratings, while Highlight maker averages 4.8 from 119 ratings.

### Do Clay or Highlight maker have ads?

Neither Clay nor Highlight maker shows ads.

### Which is updated more often, Clay or Highlight maker?

Clay ships an update every 2 weeks, and Highlight maker every 6 months. Most recently, Clay was updated on October 23, 2026 and Highlight maker on October 1, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*