# mLabs vs Via Self

The clearest difference is in-app purchases: Via Self at none against mLabs's 1. mLabs's advantage is update cadence (every 5 weeks vs every 5 months). On price, ads, device support and iOS requirement there is nothing between them.

Both are free to download. mLabs sells 1 one-off in-app purchase. Via Self asks for nothing beyond the download.

mLabs ships an update every 5 weeks, Via Self every 5 months. The most recent releases landed on October 13, 2026 and October 1, 2026 respectively.

## The numbers

| Metric | mLabs | Via Self |
| --- | --- | --- |
| Price | Free | Free |
| Positive reviews | 12.0% of reviews | — |
| In-app purchases | Yes | **No** |
| Ads | No | No |
| Update frequency | **Every 5 weeks** | Every 5 months |
| Monetization | Free with in-app purchases | — |
| Size | 40 MB | 36 MB |
| Requires iOS | 15.1 | 15.1 |
| Devices | iPhone, iPod | iPhone, iPod |
| Age rating | 4+ | 4+ |
| Developer | [mLabs Software](https://appshunter.io/developer/1471401663) | [Cativa Tecnologia e Servicos Digitais](https://appshunter.io/developer/1498249979) |

## What reviewers say

### mLabs

[App page](https://appshunter.io/ios/app/mlabs/id1471401664)

Manage all your social media accounts in one place. Create and schedule posts, generate reports, and respond to private messages efficiently.

**Highlights:** Social media management, Post scheduling, Report generation, Private message response, All-in-one platform

**Features:** Vision Pro support

**In-app purchases (1)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Quarterly App | $13.99 | one-time |


### Via Self

[App page](https://appshunter.io/ios/app/via-self/id6748658414)

**Features:** macOS Compatibility

**In-app purchases:** none


## Frequently asked questions

### Is mLabs free?

mLabs is free to download, with in-app purchases available.

### Is Via Self free?

Via Self is free to download, with no in-app purchases.

### Do mLabs or Via Self have ads?

Neither mLabs nor Via Self shows ads.

### Which is updated more often, mLabs or Via Self?

mLabs ships an update every 5 weeks, and Via Self every 5 months. Most recently, mLabs was updated on October 13, 2026 and Via Self on October 1, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*