# Ultiself | Self vs Soob

The clearest difference is ratings volume: Ultiself | Self at 3.9K against Soob's 36. On price, rating, review sentiment and update cadence there is nothing between them.

Both are free to download. Ultiself | Self sells 26 in-app purchases, starting at $3.49 per 7 days and Soob sells 16 in-app purchases, starting at $6.99 per month. Whichever you choose, the download price is not the number that matters.

On the App Store both sit at effectively the same score — 4.3 for Ultiself | Self against 4.2 for Soob. That said, the two scores are not equally well evidenced: Ultiself | Self has 3.9K ratings behind it against 36, so its average is the more settled of the two. Written reviews are what separate them: 77% of Ultiself | Self's written reviews are positive against 75% of Soob's.

Ultiself | Self ships an update weekly, Soob fortnightly. The most recent releases landed on September 24, 2026 and September 22, 2026 respectively.

## The numbers

| Metric | Ultiself | Self | Soob |
| --- | --- | --- |
| Price | Free | Free |
| Rating | **[4.3 (3.9K ratings)](https://appshunter.io/ios/app/ultiself-self-improvement/id1476563238/reviews)** | [4.2 (36 ratings)](https://appshunter.io/ios/app/soob/id6749649869/reviews) |
| Number of ratings | **3.9K** | 36 |
| Positive reviews | **76.6% of reviews** | 74.5% of reviews |
| In-app purchases | Yes | Yes |
| Ads | No | No |
| Update frequency | **Weekly** | Fortnightly |
| Monetization | Freemium | Freemium |
| Size | 303 MB | 142 MB |
| Requires iOS | **15.0** | 15.6 |
| Devices | **iPhone, iPad, iPod** | iPhone, iPod |
| Age rating | 12+ | 17+ |
| Developer | [Ultiself Corporation](https://appshunter.io/developer/1476563237) | [Soob LLC](https://appshunter.io/developer/1831596578) |

## What reviewers say

### Ultiself | Self

[App page](https://appshunter.io/ios/app/ultiself-self-improvement/id1476563238)

This app uses AI and science-backed methods to help you build optimal daily routines for self-improvement. It analyzes your habits and provides personalized recommendations to boost confidence, focus, and productivity.

**Highlights:** AI-powered habit analysis, Personalized routine creation, Science-backed habit library, Expert-designed routines, Daily habit tracking, Motivation and stats

**Features:** Vision Pro support

**In-app purchases (26)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Become VIP Membership | $3.49 | per 7 days |
| Ultiself OS1 Monthly | $4.99 | per month |
| Ultiself OS2 Monthly | $5.99 | per month |
| Become VIP Membership | $9.99 | per month |
| Ultiself Yearly DownSell | $14.99 | per year |
| 1 month | $14.99 | per month |
| Ultiself OS1 Yearly | $17.99 | per year |
| Project 120 | $23.49 | per 3 months |
| Ultiself Year with 7 day trial | $26.99 | per year |
| Onboarding Special Yearly | $29.99 | per year |
| Ultiself Regular Yearly | $39.99 | per year |
| Subscription | $39.99 | per 3 months |
| 3 month | $39.99 | per 3 months |
| Onboarding | $44.99 | per year |
| Onboarding Sales Screen | $44.99 | per year |
| 1 year | $46.99 | per year |
| 1 year | $69.99 | per year |
| Onboarding Sales | $89.99 | per year |
| Sleep Mastery Program | $18.49 | one-time |
| Upgrade Your Life From | $24.99 | one-time |
| Ultiself Life Time Biohacking | $29.99 | one-time |
| Upgrade Your Life | $29.99 | one-time |
| Focus Better. Perform Stronger | $32.49 | one-time |
| Break the Pattern. Keep the Power. | $34.49 | one-time |
| Channel Your Addiction Anti Vape | $34.49 | one-time |
| Vape-free roadmap | $34.49 | one-time |

**What reviewers like**

- 🚀 Efficient habit tracking
- 👍 Intuitive and user-friendly interface
- 💡 Personalized recommendations
- 🚀 Gamified experience keeps self-improvement fun
- 👍 Helps establish consistent routines

**What reviewers complain about**

- 🐛 Glitches and bugs
- 💰 Expensive subscription model with hidden costs
- 🔒 Difficulty canceling subscription
- 🔒 Unauthorized charges
- 👎 Lack of customer support and unresponsive to refund requests

**Reported bugs**

- App crashes or freezes during use
- Habit tracking data not saving properly
- Subscription issues and inability to cancel
- Compatibility problems on older devices

**Requested features**

- Ability to organize daily activities on a calendar view
- More language support for non-English users
- Improved sleep and health tracking integration
- Apple Watch app or complications
- Better habit management (e.g., ability to quit habits)


### Soob

[App page](https://appshunter.io/ios/app/soob/id6749649869)

This app helps you reduce alcohol consumption and build a healthier, alcohol-free life. It offers daily motivation, progress tracking for streaks and saved money, and personalized tools to understand your patterns and stay committed to your sobriety journey.

**Highlights:** Alcohol-free streak tracking, Money saved visualization, Daily check-ins and milestones, Personalized anti-alcohol plan, Alcohol control journal, Mindset rewiring tools

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases (16)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Save 75% on Soob Premium | $6.99 | per month |
| In App Sales page | $7.89 | per 7 days |
| Save 50% on Soob Premium | $19.99 | per 3 months |
| In App Sales page | $24.99 | per month |
| Anti-Vape course + Premium | $37.99 | per year |
| In App Sales page | $39.99 | per 3 months |
| CYA Alcohol + Premium | $57.00 | per year |
| In App Sales page | $69.99 | per year |
| Alcohol Control System Access | $37.99 | one-time |
| Self Upgrade System Access | $37.99 | one-time |
| Solid Mindset System Access | $46.99 | one-time |
| Longevity Protocol | $46.99 | one-time |
| CYA | $57.00 | one-time |
| Insider Productivity Formula | $59.99 | one-time |
| CYA Alco superbundle | $99.99 | one-time |
| In App Sales page | $99.99 | one-time |


## Frequently asked questions

### Is Ultiself | Self free?

Ultiself | Self is free to download, with in-app purchases available.

### Is Soob free?

Soob is free to download, with in-app purchases available.

### Which has better reviews, Ultiself | Self or Soob?

Ultiself | Self is rated higher. Ultiself | Self averages 4.3 out of 5 from 3.9K ratings, while Soob averages 4.2 from 36 ratings.

### Do Ultiself | Self or Soob have ads?

Neither Ultiself | Self nor Soob shows ads.

### Which is updated more often, Ultiself | Self or Soob?

Ultiself | Self ships an update weekly, and Soob fortnightly. Most recently, Ultiself | Self was updated on September 24, 2026 and Soob on September 22, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*