# 東急プラザ vs WHITE LABEL

The clearest difference is update cadence: WHITE LABEL at monthly against 東急プラザ's every 4 months. 東急プラザ's advantage is iOS requirement (14.0 vs 16.0). On price, ads, in-app purchases and device support there is nothing between them.

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

東急プラザ ships an update every 4 months, WHITE LABEL monthly. The most recent releases landed on September 20, 2026 and September 8, 2026 respectively.

## The numbers

| Metric | 東急プラザ | WHITE LABEL |
| --- | --- | --- |
| Price | Free | Free |
| Positive reviews | — | 9.1% of reviews |
| In-app purchases | No | No |
| Ads | No | No |
| Update frequency | Every 4 months | **Monthly** |
| Monetization | — | Free |
| Size | 30 MB | 66 MB |
| Requires iOS | **14.0** | 16.0 |
| Devices | iPhone, iPod | iPhone, iPad |
| Age rating | 4+ | 4+ |
| Developer | [東急不動産](https://appshunter.io/developer/491645427) | [la belle vie Inc.](https://appshunter.io/developer/476046179) |

## What reviewers say

### 東急プラザ

[App page](https://appshunter.io/ios/app/id1479955784)

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases:** none


### WHITE LABEL

[App page](https://appshunter.io/ios/app/white-label/id1586420670)

Access exclusive family sales for various brands, including fashion, home goods, and beauty. Discover new favorite items and enjoy exciting shopping experiences. Membership registration is required.

**Highlights:** Exclusive family sales access, Wide range of brand categories, Fashion, home, and beauty items, Discover new favorite products, Membership registration required

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases:** none


## Frequently asked questions

### Is 東急プラザ free?

東急プラザ is free to download, with no in-app purchases.

### Is WHITE LABEL free?

WHITE LABEL is free to download, with no in-app purchases.

### Do 東急プラザ or WHITE LABEL have ads?

Neither 東急プラザ nor WHITE LABEL shows ads.

### Which is updated more often, 東急プラザ or WHITE LABEL?

東急プラザ ships an update every 4 months, and WHITE LABEL monthly. Most recently, 東急プラザ was updated on September 20, 2026 and WHITE LABEL on September 8, 2026.

---

*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*