# iMAK vs LU Cards

The clearest difference is ads: iMAK at none against LU Cards's shown. iMAK also leads on rating (5.0 vs 4.7) and review sentiment (100% vs 90%). LU Cards's advantage is ratings volume (30 vs 2) and update cadence (every 3 weeks vs every 6 weeks). On price, in-app purchases, monetization model and device support there is nothing between them.

Both are free to download. iMAK sells 10 one-off in-app purchases and LU Cards sells 8 in-app purchases, starting at $49.99 per 3 months. Whichever you choose, the download price is not the number that matters.

iMAK holds the better App Store score, 5.0 against 4.7. That said, the two scores are not equally well evidenced: LU Cards has 30 ratings behind it against 2, so its average is the more settled of the two. Written reviews point the same way: 100% of iMAK's written reviews are positive against 90% of LU Cards's.

iMAK ships an update every 6 weeks, LU Cards every 3 weeks. The most recent releases landed on June 7, 2026 and September 19, 2026 respectively.

## The numbers

| Metric | iMAK | LU Cards |
| --- | --- | --- |
| Price | Free | Free |
| Rating | **[5.0 (2 ratings)](https://appshunter.io/ios/app/imak/id1483335112/reviews)** | [4.7 (30 ratings)](https://appshunter.io/ios/app/lu-cards/id6450506384/reviews) |
| Number of ratings | 2 | **30** |
| Positive reviews | **100.0% of reviews** | 90.1% of reviews |
| In-app purchases | Yes | Yes |
| Ads | **No** | Yes |
| Update frequency | Every 6 weeks | **Every 3 weeks** |
| Monetization | Free with in-app purchases | Free with in-app purchases |
| Size | 45 MB | 119 MB |
| Requires iOS | 15.0 | 15.0 |
| Devices | **iPhone, iPad, iPod** | iPhone, iPod |
| Age rating | 12+ | 17+ |
| Developer | [Zinko Viacheslav](https://appshunter.io/developer/1447796589) | [ITMH Corp](https://appshunter.io/developer/1693577479) |

## What reviewers say

### iMAK

[App page](https://appshunter.io/ios/app/imak/id1483335112)

This app provides a digital platform for using metaphorical associative cards, aiding in self-discovery and psychological work. It offers a variety of features for card selection, custom deck creation, and saving insights, suitable for both individual use and guided sessions.

**Highlights:** Metaphorical associative card work, Custom deck creation, Offline card access, Daily random card notifications, Card comparison mode, Saving and searching records

**Features:** macOS Compatibility, Family Sharing

**In-app purchases (10)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Here and now | Free | one-time |
| Moments | Free | one-time |
| Space for 5 decks | $1.99 | one-time |
| Space for 10 decks | $3.99 | one-time |
| Space for 20 decks | $5.99 | one-time |
| Unlimited decks creation | $8.99 | one-time |
| Petty Pet | $9.99 | one-time |
| I'm not myself | $19.99 | one-time |
| Storyteller | $24.99 | one-time |
| Problem Child | $29.99 | one-time |


### LU Cards

[App page](https://appshunter.io/ios/app/lu-cards/id6450506384)

Tap into your subconscious with metaphorical cards designed by psychologists. Gain clarity, reduce anxiety, and discover your true desires to navigate life's challenges. Features daily inspiration and journaling for personal growth.

**Highlights:** Metaphorical cards with symbolism, Expert guidance from psychologists, Daily inspirational card, Life spreads for deeper insights, Journaling and mood analysis

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases (8)**

| Purchase | Price | Billing |
| --- | --- | --- |
| 3 month subscription | $49.99 | per 3 months |
| 6 month subscription | $79.99 | per 6 months |
| One Year SUB | $119.99 | per year |
| Actions | $29.99 | one-time |
| Freedom of your soul | $29.99 | one-time |
| Father figure | $29.99 | one-time |
| Mother figure | $29.99 | one-time |
| I am a child | $29.99 | one-time |

**What reviewers like**

- ✨ Beautiful and stunning visuals
- 💡 Deep insights and self-reflection
- 🧘‍♀️ Helpful for meditation and mindfulness
- 💖 Inspiring and motivating content
- 👍 User-friendly interface

**What reviewers complain about**

- 😠 Infinite and disruptive ads
- 🐛 Cards not displaying images
- 💸 Payment issues and lack of support
- ❌ Free features disappearing
- ⚠️ Trial version not working

**Reported bugs**

- Ads are infinite and prevent gameplay
- Card images do not appear
- Payment for premium not applied
- Free daily spreads have disappeared
- Trial version does not unlock features

**Requested features**

- Ability to change app language independently of phone settings
- More visual ads on Instagram and Facebook


## Frequently asked questions

### Is iMAK free?

iMAK is free to download, with in-app purchases available.

### Is LU Cards free?

LU Cards is free to download, with in-app purchases available.

### Which has better reviews, iMAK or LU Cards?

iMAK is rated higher. iMAK averages 5.0 out of 5 from 2 ratings, while LU Cards averages 4.7 from 30 ratings.

### Do iMAK or LU Cards have ads?

LU Cards shows ads; iMAK does not.

### Which is updated more often, iMAK or LU Cards?

iMAK ships an update every 6 weeks, and LU Cards every 3 weeks. Most recently, iMAK was updated on June 7, 2026 and LU Cards on September 19, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*