# Socal vs Smaato Ad Preview

The clearest difference is in-app purchases: Smaato Ad Preview at none against Socal's 3. Smaato Ad Preview also leads on update cadence (every 11 days vs every 3 months). Socal's advantage is ads (none vs shown). On price, device support and iOS requirement there is nothing between them.

Both are free to download. Socal sells 3 in-app purchases, starting at $2.99 per month. Smaato Ad Preview asks for nothing beyond the download.

Socal ships an update every 3 months, Smaato Ad Preview every 11 days. Both last shipped on October 25, 2026.

## The numbers

| Metric | Socal | Smaato Ad Preview |
| --- | --- | --- |
| Price | Free | Free |
| In-app purchases | Yes | **No** |
| Ads | **No** | Yes |
| Update frequency | Every 3 months | **Every 11 days** |
| Size | 52 MB | 35 MB |
| Requires iOS | 15.1 | **15.0** |
| Devices | iPhone, iPad, iPod | iPhone, iPad, iPod |
| Age rating | 4+ | 4+ |
| Developer | [Passion For Creation Group AB](https://appshunter.io/developer/1460527413) | [Smaato Inc.](https://appshunter.io/developer/432067105) |

## What reviewers say

### Socal

[App page](https://appshunter.io/ios/app/socal/id1485122473)

**Features:** macOS Compatibility

**In-app purchases (3)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Monthly | $2.99 | per month |
| Yearly | $24.99 | per year |
| Socal Premium | $29.99 | one-time |


### Smaato Ad Preview

[App page](https://appshunter.io/ios/app/smaato-ad-preview/id6475342855)

**In-app purchases:** none


## Frequently asked questions

### Is Socal free?

Socal is free to download, with in-app purchases available.

### Is Smaato Ad Preview free?

Smaato Ad Preview is free to download, with no in-app purchases.

### Do Socal or Smaato Ad Preview have ads?

Smaato Ad Preview shows ads; Socal does not.

### Which is updated more often, Socal or Smaato Ad Preview?

Socal ships an update every 3 months, and Smaato Ad Preview every 11 days. Most recently, Socal was updated on October 25, 2026 and Smaato Ad Preview on October 25, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*