# Craft vs Effie

The clearest difference is rating: Craft at 4.8 against Effie's 4.3. Craft also leads on ratings volume (6.6K vs 36) and review sentiment (85% vs 75%). Effie's advantage is iOS requirement (14.0 vs 17.0). On price, update cadence, ads and in-app purchases there is nothing between them.

Both are free to download. Craft sells 9 in-app purchases, starting at $9.99 per month and Effie sells 8 in-app purchases, starting at $6.00 per month. Whichever you choose, the download price is not the number that matters.

Craft holds the better App Store score, 4.8 against 4.3. That said, the two scores are not equally well evidenced: Craft has 6.6K ratings behind it against 36, so its average is the more settled of the two. Written reviews point the same way: 85% of Craft's written reviews are positive against 75% of Effie's.

Craft ships an update every 10 days, Effie every 2 weeks. The most recent releases landed on September 28, 2026 and September 12, 2026 respectively.

## The numbers

| Metric | Craft | Effie |
| --- | --- | --- |
| Price | Free | Free |
| Rating | **[4.8 (6.6K ratings)](https://appshunter.io/ios/app/craft-notes-documents-ai/id1487937127/reviews)** | [4.3 (36 ratings)](https://appshunter.io/ios/app/effie-write-mindmap-and-note/id1597914599/reviews) |
| Number of ratings | **6.6K** | 36 |
| Positive reviews | **84.7% of reviews** | 75.0% of reviews |
| In-app purchases | Yes | Yes |
| Ads | No | No |
| Update frequency | **Every 10 days** | Every 2 weeks |
| Monetization | Free with in-app purchases | Free with in-app purchases |
| Size | 314 MB | 53 MB |
| Requires iOS | 17.0 | **14.0** |
| Devices | iPhone, iPad, Mac, Vision Pro | iPhone, iPad, iPod, Mac |
| Age rating | 4+ | 4+ |
| Developer | [Craft Docs Limited](https://appshunter.io/developer/1487937126) | [7S2P Inc.](https://appshunter.io/developer/1593810280) |

## What reviewers say

### Craft

[App page](https://appshunter.io/ios/app/craft-notes-documents-ai/id1487937127)

This app helps you organize your thoughts, manage tasks, and boost productivity with an AI assistant. Create structured documents, plan your day, and connect with other tools for a seamless workflow across all your devices.

**Highlights:** AI Assistant for research and writing, Structured document creation, Native task management system, Daily notes and calendar view, Offline access and sync, Integrations with other tools

**Features:** Family Sharing

**In-app purchases (9)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Plus Monthly Subscription | $9.99 | per month |
| Legacy - Monthly Subscription | $10.99 | per month |
| Family Monthly Subscription | $17.99 | per month |
| Team Monthly Subscription | $59.99 | per month |
| Plus Annual Subscription | $95.99 | per year |
| Legacy - Annual Subscription | $99.99 | per year |
| Family Annual Subscription | $179.99 | per year |
| Business Monthly Subscription | $299.00 | per month |
| Team Annual Subscription | $599.00 | per year |

**What reviewers like**

- 🚀 Absolutely amazing
- 👍 Beautiful, clean, simple, increasingly powerful
- 👍 Fantastic Essential App
- 👍 Intuitive and easy to use
- 👍 Seamless sync between devices

**What reviewers complain about**

- 💰 Expensive subscription
- 🐛 Crashes after recent update
- 🔍 Lack of customization options (e.g. font size)
- 🔍 Inconsistent and confusing UI conventions
- 🔍 Lack of basic features like tags and tables

**Reported bugs**

- Crashes when using voice control dictation
- Inconsistent behavior when rearranging notes
- Exporting to PDF creates blank first page

**Requested features**

- Add support for tables and columns
- Implement tagging system for better organization
- Improve text editing and formatting options
- Integrate with more third-party apps and services
- Add graph view for visualizing note connections


### Effie

[App page](https://appshunter.io/ios/app/effie-write-mindmap-and-note/id1597914599)

This app helps writers transform ideas into polished articles. It offers AI-powered mind mapping, content generation, and writing tools. Seamlessly sync across devices and export in various formats.

**Highlights:** AI-powered mind mapping, Generate articles from mind maps, Multi-device cloud synchronization, Offline writing support, Markup syntax for formatting, Outline to mind map conversion, Export to PDF, DOCX, Markdown

**Features:** Vision Pro support

**In-app purchases (8)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Effie Pro Monthly Plan | $6.00 | per month |
| Effie AI Month Plan | $6.00 | per month |
| Effie Pro AI Monthly Plan | $9.00 | per month |
| Effie Yearly Plan | $29.99 | per year |
| Effie AI Yearly Plan | $72.00 | per year |
| Effie + AI Yearly Plan | $107.99 | per year |
| Effie Monthly Plan | $4.99 | one-time |
| Effie Yearly Plan | $48.00 | one-time |


## Frequently asked questions

### Is Craft free?

Craft is free to download, with in-app purchases available.

### Is Effie free?

Effie is free to download, with in-app purchases available.

### Which has better reviews, Craft or Effie?

Craft is rated higher. Craft averages 4.8 out of 5 from 6.6K ratings, while Effie averages 4.3 from 36 ratings.

### Do Craft or Effie have ads?

Neither Craft nor Effie shows ads.

### Which is updated more often, Craft or Effie?

Craft ships an update every 10 days, and Effie every 2 weeks. Most recently, Craft was updated on September 28, 2026 and Effie on September 12, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*