# Craft vs Thinking Out Loud (TOL)

The clearest difference is in-app purchases: Thinking Out Loud (TOL) at none against Craft's 10. Thinking Out Loud (TOL) also leads on update cadence (every 2 days vs every 11 days) and review sentiment (100% vs 85%). Craft's advantage is ratings volume (6.6K vs 10) and device support (4 vs 1). On price, rating, ads and iOS requirement there is nothing between them.

Both are free to download. Craft sells 9 in-app purchases, starting at $9.99 per month. Thinking Out Loud (TOL) asks for nothing beyond the download.

On the App Store both sit at effectively the same score — 4.8 for Craft against 4.9 for Thinking Out Loud (TOL). That said, the two scores are not equally well evidenced: Craft has 6.6K ratings behind it against 10, so its average is the more settled of the two. Written reviews are what separate them: 85% of Craft's written reviews are positive against 100% of Thinking Out Loud (TOL)'s.

Craft ships an update every 11 days, Thinking Out Loud (TOL) every 2 days. The most recent releases landed on November 3, 2026 and October 24, 2026 respectively.

## The numbers

| Metric | Craft | Thinking Out Loud (TOL) |
| --- | --- | --- |
| Price | Free | Free |
| Rating | [4.8 (6.6K ratings)](https://appshunter.io/ios/app/craft-notes-documents-ai/id1487937127/reviews) | **[4.9 (10 ratings)](https://appshunter.io/ios/app/thinking-out-loud-tol/id6451489703/reviews)** |
| Number of ratings | **6.6K** | 10 |
| Positive reviews | 84.6% of reviews | **100.0% of reviews** |
| In-app purchases | Yes | **No** |
| Ads | No | No |
| Update frequency | Every 11 days | **Every 2 days** |
| Monetization | Free with in-app purchases | **Free** |
| Size | 345 MB | 11 MB |
| Requires iOS | 17.0 | **16.0** |
| Devices | **iPhone, iPad, Mac, Vision Pro** | iPhone |
| Age rating | 4+ | 4+ |
| Developer | [Craft Docs Limited](https://appshunter.io/developer/1487937126) | [Jackson Wiese](https://appshunter.io/developer/1698519533) |

## What reviewers say

### Craft

[App page](https://appshunter.io/ios/app/craft-notes-documents-ai/id1487937127)

This app helps you organize your thoughts, manage tasks, and boost productivity with an AI assistant. Create structured documents, plan your day, and connect with other tools for a seamless workflow across all your devices.

**Highlights:** AI Assistant for research and writing, Structured document creation, Native task management system, Daily notes and calendar view, Offline access and sync, Integrations with other tools

**Features:** Family Sharing, iPhone Duo support

**In-app purchases (9)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Plus Monthly Subscription | $9.99 | per month |
| Legacy - Monthly Subscription | $10.99 | per month |
| Family Monthly Subscription | $17.99 | per month |
| Team Monthly Subscription | $59.99 | per month |
| Plus Annual Subscription | $95.99 | per year |
| Legacy - Annual Subscription | $99.99 | per year |
| Family Annual Subscription | $179.99 | per year |
| Business Monthly Subscription | $299.00 | per month |
| Team Annual Subscription | $599.00 | per year |

**What reviewers like**

- 🚀 Absolutely amazing
- 👍 Beautiful, clean, simple, increasingly powerful
- 👍 Fantastic Essential App
- 👍 Intuitive and easy to use
- 👍 Seamless sync between devices

**What reviewers complain about**

- 💰 Expensive subscription
- 🐛 Crashes after recent update
- 🔍 Lack of customization options (e.g. font size)
- 🔍 Inconsistent and confusing UI conventions
- 🔍 Lack of basic features like tags and tables

**Reported bugs**

- Crashes when using voice control dictation
- Inconsistent behavior when rearranging notes
- Exporting to PDF creates blank first page

**Requested features**

- Add support for tables and columns
- Implement tagging system for better organization
- Improve text editing and formatting options
- Integrate with more third-party apps and services
- Add graph view for visualizing note connections


### Thinking Out Loud (TOL)

[App page](https://appshunter.io/ios/app/thinking-out-loud-tol/id6451489703)

Transform spoken words into written journal entries with advanced speech-to-text technology. Securely store your thoughts in the cloud with intelligent formatting for a seamless journaling experience.

**Highlights:** Speech-to-text journaling, Cloud storage, Intelligent formatting, Secure encryption, Effortless thought capture

**In-app purchases:** none


## Frequently asked questions

### Is Craft free?

Craft is free to download, with in-app purchases available.

### Is Thinking Out Loud (TOL) free?

Thinking Out Loud (TOL) is free to download, with no in-app purchases.

### Which has better reviews, Craft or Thinking Out Loud (TOL)?

Thinking Out Loud (TOL) is rated higher. Craft averages 4.8 out of 5 from 6.6K ratings, while Thinking Out Loud (TOL) averages 4.9 from 10 ratings.

### Do Craft or Thinking Out Loud (TOL) have ads?

Neither Craft nor Thinking Out Loud (TOL) shows ads.

### Which is updated more often, Craft or Thinking Out Loud (TOL)?

Craft ships an update every 11 days, and Thinking Out Loud (TOL) every 2 days. Most recently, Craft was updated on November 3, 2026 and Thinking Out Loud (TOL) on October 24, 2026.

---

*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*