# Houzz Pro vs ICFF

The clearest difference is rating: Houzz Pro at 4.6 against ICFF's 4.0. Houzz Pro also leads on ratings volume (5K vs 4) and review sentiment (20% vs 0%). ICFF's advantage is in-app purchases (none vs 15). On price, ads, device support and iOS requirement there is nothing between them.

Both are free to download. Houzz Pro sells 14 in-app purchases, starting at $39.99 per month. ICFF asks for nothing beyond the download.

Houzz Pro holds the better App Store score, 4.6 against 4.0. That said, the two scores are not equally well evidenced: Houzz Pro has 5K ratings behind it against 4, so its average is the more settled of the two. Written reviews point the same way: 20% of Houzz Pro's written reviews are positive against 0% of ICFF's.

Houzz Pro ships an update weekly, ICFF every 3 weeks. The most recent releases landed on October 18, 2026 and October 4, 2026 respectively.

## The numbers

| Metric | Houzz Pro | ICFF |
| --- | --- | --- |
| Price | Free | Free |
| Rating | **[4.6 (5K ratings)](https://appshunter.io/ios/app/houzz-pro/id1488002482/reviews)** | [4.0 (4 ratings)](https://appshunter.io/ios/app/icff/id6482352872/reviews) |
| Number of ratings | **5K** | 4 |
| Positive reviews | **20.4% of reviews** | 0.0% of reviews |
| In-app purchases | Yes | **No** |
| Ads | No | No |
| Update frequency | **Weekly** | Every 3 weeks |
| Monetization | Free with in-app purchases | **Free** |
| Best chart rank | **#150** | — |
| Size | 387 MB | 58 MB |
| Requires iOS | 17.0 | 17.0 |
| Devices | **iPhone, iPad** | iPhone |
| Age rating | 4+ | 17+ |
| Developer | [Houzz Inc.](https://appshunter.io/developer/391273436) | [Emerald Expositions, Inc](https://appshunter.io/developer/442927577) |

## What reviewers say

### Houzz Pro

[App page](https://appshunter.io/ios/app/houzz-pro/id1488002482)

**Currently charting:** #150 Top Grossing · Business (US App Store)

Streamline your home professional business with an all-in-one toolkit. Manage projects, create estimates and invoices, communicate with clients, and visualize designs with AI-powered tools and 3D floor plans. Get paid faster and win more jobs.

**Highlights:** AI-enhanced estimates and proposals, 3D floor plans and photo-realistic renders, Invoices and online payment collection, Project and client management (CRM), AI-powered scheduling and task management, Quickbooks sync, Snap photos during room scans

**Features:** iMessage stickers

**In-app purchases (14)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Monthly | $39.99 | per month |
| Starter Monthly | $64.99 | per month |
| Starter Monthly Free Trial | $64.99 | per month |
| Houzz Pro Essential | $84.99 | per month |
| Essential Monthly Free Trial | $84.99 | per month |
| Houzz Pro Flex | $85.00 | per month |
| Houzz Pro Flex | $85.00 | per month |
| Houzz Pro Flex | $99.00 | per month |
| Houzz Pro Flex | $99.00 | per month |
| Houzz Pro Flex | $149.99 | per month |
| Houzz Pro Flex | $149.99 | per month |
| Annual | $399.99 | per year |
| Starter Annual | $699.99 | per year |
| Essential Annual Subscription | $1000.00 | per year |

**What reviewers like**

- 🚀 Great platform for leads
- 👍 Easy to use interface
- 👍 Helpful customer service
- 👍 Useful all-in-one platform
- 👍 Expedites communication with clients

**What reviewers complain about**

- 💰 Expensive for the value provided
- 🐛 Glitches and bugs
- 🔍 Lack of features compared to expectations
- 💬 Poor customer support and communication
- 🔒 Difficult to cancel subscription

**Reported bugs**

- App freezes and crashes
- Syncing issues between mobile and desktop
- Inability to fully utilize app features

**Requested features**

- Ability to import and manage floor plans
- Better Gantt chart functionality
- Improved mobile app sync with desktop
- Weekend customer support


### ICFF

[App page](https://appshunter.io/ios/app/icff/id6482352872)

This event resource helps attendees and exhibitors navigate a trade fair. Connect with brands, view a full schedule of talks, and enhance your overall experience.

**Highlights:** Event navigation, Brand connections, Comprehensive schedule, Attendee resource, Exhibitor information

**Features:** macOS Compatibility

**In-app purchases:** none


## Frequently asked questions

### Is Houzz Pro free?

Houzz Pro is free to download, with in-app purchases available.

### Is ICFF free?

ICFF is free to download, with no in-app purchases.

### Which has better reviews, Houzz Pro or ICFF?

Houzz Pro is rated higher. Houzz Pro averages 4.6 out of 5 from 5K ratings, while ICFF averages 4.0 from 4 ratings.

### Do Houzz Pro or ICFF have ads?

Neither Houzz Pro nor ICFF shows ads.

### Which is updated more often, Houzz Pro or ICFF?

Houzz Pro ships an update weekly, and ICFF every 3 weeks. Most recently, Houzz Pro was updated on October 18, 2026 and ICFF on October 4, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*