# Dubai First vs Deem

The clearest difference is rating: Dubai First at 4.6 against Deem's 2.6. Dubai First also leads on ratings volume (412 vs 5). Deem's advantage is ads (none vs shown) and monetization model (free vs free with in-app purchases). On price, review sentiment, update cadence and in-app purchases there is nothing between them.

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

Dubai First holds the better App Store score, 4.6 against 2.6. That said, the two scores are not equally well evidenced: Dubai First has 412 ratings behind it against 5, so its average is the more settled of the two. Written reviews point the same way: 21% of Dubai First's written reviews are positive against 13% of Deem's.

Both ship on a similar rhythm, roughly every 3 weeks. The most recent releases landed on October 22, 2026 and October 18, 2026 respectively.

## The numbers

| Metric | Dubai First | Deem |
| --- | --- | --- |
| Price | Free | Free |
| Rating | **[4.6 (412 ratings)](https://appshunter.io/ios/app/dubai-first/id1488312188/reviews)** | [2.6 (5 ratings)](https://appshunter.io/ios/app/deem/id6469543258/reviews) |
| Number of ratings | **412** | 5 |
| Positive reviews | **21.1% of reviews** | 13.3% of reviews |
| In-app purchases | No | No |
| Ads | Yes | **No** |
| Update frequency | Every 3 weeks | Every 3 weeks |
| Monetization | Free with in-app purchases | **Free** |
| Size | 344 MB | 62 MB |
| Requires iOS | **15.0** | 16.6 |
| Devices | **iPhone, iPod** | iPhone |
| Age rating | 4+ | 17+ |
| Developer | [First Abu Dhabi Bank](https://appshunter.io/developer/1291753847) | [Deem](https://appshunter.io/developer/1486561079) |

## What reviewers say

### Dubai First

[App page](https://appshunter.io/ios/app/dubai-first/id1488312188)

Manage your credit card with ease through a mobile-first digital experience. Track spending, view rewards, access statements, and control your card with instant updates and security features. Apply for a new card in minutes with a seamless, paperless onboarding process.

**Highlights:** Digital onboarding, Transaction tracking, Rewards management, Card bill payment, Instant transaction updates, Card activation and PIN setup, Freeze/unfreeze card

**Features:** macOS Compatibility, Apple Wallet, Vision Pro support

**In-app purchases:** none

**What reviewers like**

- 👍 Convenient and easy to use
- 🚀 Immediate balance updates
- 💡 Good cashback facility
- ✨ App has new features and is nice to use
- 👍 Simple to use and shows needed information

**What reviewers complain about**

- 🐛 App is always freezing or very slow
- ❌ Push notifications stopped working
- 🐛 App freezes when trying to open
- ⚠️ Deceptive practices regarding fees
- 🔄 App constantly asks to scan EID and card

**Reported bugs**

- Push notifications not working
- App freezing or very slow
- App freezing when trying to open
- App asks to scan EID and card every time
- App asks for credentials repeatedly

**Requested features**

- Spread update releases
- Test app properly before releasing updates
- Fix constant login bugs and failures
- Increase app timeout duration
- Allow payment of utility bills


### Deem

[App page](https://appshunter.io/ios/app/deem/id6469543258)

Manage your credit card and personal loans with this intuitive app. Apply for new credit cards, track benefits and rewards, and access customer support. Enjoy a secure and convenient digital financial experience.

**Highlights:** Manage credit card and personal loans, Apply for new credit cards, Access benefits and rewards, Receive customer support, Secure financial data management

**Features:** Apple Wallet

**In-app purchases:** none

**What reviewers like**

- 👨‍💼 Helpful individual staff members (Akbar Ali, Syed Akbar Naqvi, Wasay, Soul Thomas)
- ✅ Some app improvements in newer versions
- 💳 User-friendly interface for checking card details
- 📊 Real-time card usage tracking
- 🎯 Improved navigation in recent updates

**What reviewers complain about**

- 📞 Extremely poor customer service responsiveness
- 🐛 App crashes and freezes frequently
- ❌ Unresponsive to cancellation requests
- 💰 Unauthorized charges and hidden fees
- 🔐 Login and authentication issues

**Reported bugs**

- App not opening or loading after updates
- Login stuck or session expiration errors
- Password change functionality broken
- Credit card not displaying in app after activation
- Card unlock option showing blank white screen

**Requested features**

- Real-time balance updates after payments
- Current month outstanding amount visibility
- Statement download functionality
- Apple Wallet integration
- Dark mode option


## Frequently asked questions

### Is Dubai First free?

Dubai First is free to download, with no in-app purchases.

### Is Deem free?

Deem is free to download, with no in-app purchases.

### Which has better reviews, Dubai First or Deem?

Dubai First is rated higher. Dubai First averages 4.6 out of 5 from 412 ratings, while Deem averages 2.6 from 5 ratings.

### Do Dubai First or Deem have ads?

Dubai First shows ads; Deem does not.

### Which is updated more often, Dubai First or Deem?

Dubai First ships an update every 3 weeks, and Deem every 3 weeks. Most recently, Dubai First was updated on October 22, 2026 and Deem on October 18, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*