# Incognito vs Private Browser

The clearest difference is price: Private Browser at Free against Incognito's $0.99. Private Browser also leads on review sentiment (76% vs 63%) and device support (4 vs 2). Incognito's advantage is rating (4.5 vs 3.7) and ratings volume (162 vs 10). On update cadence, ads and in-app purchases there is nothing between them.

Private Browser is free to download; Incognito costs $0.99 up front. Incognito sells 2 one-off in-app purchases and Private Browser sells 6 in-app purchases, starting at $5.99 per 7 days. Whichever you choose, the download price is not the number that matters.

Incognito holds the better App Store score, 4.5 against 3.7. That said, the two scores are not equally well evidenced: Incognito has 162 ratings behind it against 10, so its average is the more settled of the two. Written reviews complicate that: 63% of Incognito's written reviews are positive against 76% of Private Browser's, so the app with the better star average is not the one people write more warmly about.

Incognito ships an update every 2 months, Private Browser every 3 months. The most recent releases landed on September 22, 2026 and August 13, 2026 respectively.

## The numbers

| Metric | Incognito | Private Browser |
| --- | --- | --- |
| Price | $0.99 | **Free** |
| Rating | **[4.5 (162 ratings)](https://appshunter.io/ios/app/incognito-private-browser/id1490656387/reviews)** | [3.7 (10 ratings)](https://appshunter.io/ios/app/private-browser-web-browser/id1661034319/reviews) |
| Number of ratings | **162** | 10 |
| Positive reviews | 62.5% of reviews | **76.2% of reviews** |
| In-app purchases | Yes | Yes |
| Ads | No | No |
| Update frequency | **Every 2 months** | Every 3 months |
| Monetization | **Paid** | Subscription |
| Best chart rank | **#194** | — |
| Size | 12 MB | 42 MB |
| Requires iOS | 18.5 | **13** |
| Devices | iPhone, iPad | **iPhone, iPad, iPod, Mac** |
| Age rating | 17+ | 17+ |
| Developer | [Overdesigned, LLC](https://appshunter.io/developer/914665832) | [Unicorn VPN LLC](https://appshunter.io/developer/1513310581) |

## What reviewers say

### Incognito

[App page](https://appshunter.io/ios/app/incognito-private-browser/id1490656387)

**Currently charting:** #194 Top Paid · Utilities (US App Store)

This private web browser allows you to access the internet from any app without leaving your current context. It offers enhanced privacy features, including the ability to disable cookies to bypass paywalls and secure your browsing history with a passcode.

**Highlights:** Browse from any app via share extension, Bypass paywalls by disabling cookies, Secure history and bookmarks with passcode, Customizable search engines, Remove AMP pages, Translate pages, Save pages as PDF

**Features:** Family Sharing

**In-app purchases (2)**

| Purchase | Price | Billing |
| --- | --- | --- |
| 14-Day Trial | Free | one-time |
| Unlock | $0.99 | one-time |


### Private Browser

[App page](https://appshunter.io/ios/app/private-browser-web-browser/id1661034319)

Browse the web privately and securely with a built-in VPN. Enjoy ad-free browsing, protect your IP address, and encrypt your internet traffic. Offers advanced privacy tools and a distraction-free experience.

**Highlights:** Built-in VPN, Private browsing, Ad blocker, Encrypts web traffic, Hides IP address, No-logs policy

**Features:** Vision Pro support

**In-app purchases (6)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Weekly Subscription | $5.99 | per 7 days |
| Weekly + Free Trial | $8.99 | per 7 days |
| Monthly Subscription | $29.99 | per month |
| Monthly Browser Subscription | $37.99 | per month |
| Yearly Subscription | $149.99 | per year |
| Yearly: Private Browser | $299.99 | per year |


## Frequently asked questions

### Is Incognito free?

Incognito costs $0.99, and also offers in-app purchases.

### Is Private Browser free?

Private Browser is free to download, with in-app purchases available.

### Which has better reviews, Incognito or Private Browser?

Incognito is rated higher. Incognito averages 4.5 out of 5 from 162 ratings, while Private Browser averages 3.7 from 10 ratings.

### Do Incognito or Private Browser have ads?

Neither Incognito nor Private Browser shows ads.

### Which is updated more often, Incognito or Private Browser?

Incognito ships an update every 2 months, and Private Browser every 3 months. Most recently, Incognito was updated on September 22, 2026 and Private Browser on August 13, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*