# Insta360 vs FUJIFILM XApp

The clearest difference is in-app purchases: FUJIFILM XApp at none against Insta360's 23. FUJIFILM XApp also leads on ads (none vs shown). Insta360's advantage is update cadence (every 5 days vs every 5 weeks) and rating (4.4 vs 4.2). On price, ratings volume, chart position and device support there is nothing between them.

Both are free to download. Insta360 sells 21 in-app purchases, starting at $2.99 per month. FUJIFILM XApp asks for nothing beyond the download.

Insta360 holds the better App Store score, 4.4 against 4.2. Both are backed by a comparable volume of ratings — 9.4K and 3.6K respectively. Written reviews point the same way: 29% of Insta360's written reviews are positive against 16% of FUJIFILM XApp's.

Insta360 ships an update every 5 days, FUJIFILM XApp every 5 weeks. Both last shipped on October 31, 2026.

## The numbers

| Metric | Insta360 | FUJIFILM XApp |
| --- | --- | --- |
| Price | Free | Free |
| Rating | **[4.4 (9.4K ratings)](https://appshunter.io/ios/app/insta360/id1491299654/reviews)** | [4.2 (3.6K ratings)](https://appshunter.io/ios/app/fujifilm-xapp/id1586089681/reviews) |
| Number of ratings | **9.4K** | 3.6K |
| Positive reviews | **29.2% of reviews** | 16.2% of reviews |
| In-app purchases | Yes | **No** |
| Ads | Yes | **No** |
| Update frequency | **Every 5 days** | Every 5 weeks |
| Monetization | Free with in-app purchases | **Free** |
| Best chart rank | **#63** | #186 |
| Size | 2.5 GB | 318 MB |
| Requires iOS | **13.0** | 14.0 |
| Devices | **iPhone, iPad, iPod, Apple Watch** | iPhone, iPad, iPod |
| Age rating | 4+ | 4+ |
| Developer | [Insta360](https://appshunter.io/developer/1749225907) | [FUJIFILM Corporation](https://appshunter.io/developer/412362805) |

## What reviewers say

### Insta360

[App page](https://appshunter.io/ios/app/insta360/id1491299654)

**Currently charting:** #63 Top Grossing · Photo & Video, #80 Top Free · Photo & Video (US App Store)

This app empowers users to view and edit footage from Insta360 cameras and gimbals. It offers AI-powered auto-editing tools and templates, alongside manual controls for precise adjustments. Users can easily reframe 360 footage, track subjects, create hyperlapses, and share content directly to social media without downloading.

**Highlights:** AI-powered auto-editing, 360 reframing tools, Shot Lab templates, Deep Track subject tracking, Hyperlapse creation, Download-free editing and sharing

**Features:** Apple Watch app

**In-app purchases (21)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Insta360 Premium 200GB Monthly | $2.99 | per month |
| Insta360 Premium 200GB Monthly | $2.99 | per month |
| Insta360 Premium 1TB Monthly | $8.99 | per month |
| Insta360 Premium 2TB Monthly | $11.99 | per month |
| Insta360 Essential 200GB Annual | $19.99 | per year |
| Insta360 Essential 200GB Annual | $19.99 | per year |
| Moment Pro 1Yr(24) Promo+3Mo Free | $24.99 | per year |
| Insta360 Premium 200GB Annual | $29.99 | per year |
| Insta360 Premium 200GB Annual | $29.99 | per year |
| Insta360 Premium 200GB Annual | $29.99 | per year |
| Premium 500GB Annual | $59.99 | per year |
| Insta360 Premium 1TB Annual | $89.99 | per year |
| Insta360 Premium 1TB Annual | $89.99 | per year |
| Insta360 Premium 1TB Annual | $89.99 | per year |
| Insta360+(Premium) Annually | $119.99 | per year |
| 33 Insta360 Diamonds | $0.49 | one-time |
| 99 Diamonds | $1.49 | one-time |
| 199 Insta360 Diamonds | $2.99 | one-time |
| 489 Insta360 Diamonds | $6.99 | one-time |
| 699 Insta360 Diamonds | $9.99 | one-time |
| 999 Insta360 Diamonds | $12.99 | one-time |

**What reviewers like**

- 🚀 Easy to use
- 🚀 Intuitive app
- 🚀 Robust editing tools
- 🚀 Great camera quality
- 🚀 Awesome features like Starlapse

**What reviewers complain about**

- 🐛 Frequent crashes and bugs
- 🐛 Unreliable WiFi connectivity
- 🐛 Laggy performance
- 🐛 Compatibility issues with older devices
- 🔒 Privacy concerns with data access

**Reported bugs**

- Losing edited clips after camera disconnects
- Inability to connect and control camera
- Incorrect video orientation and stabilization issues
- Exporting problems (failed exports, audio sync issues)
- Disappearing features for older camera models

**Requested features**

- Landscape mode support for iPad
- Ability to edit 360 footage on desktop
- More export options (higher resolutions, codecs, etc.)
- Improved file management and organization
- Persistent camera settings


### FUJIFILM XApp

[App page](https://appshunter.io/ios/app/fujifilm-xapp/id1586089681)

**Currently charting:** #186 Top Free · Photo & Video (US App Store)

Seamlessly transfer photos and videos from your Fujifilm camera to your smartphone or tablet. Remotely control your camera, back up settings, and sync data. Automatically summarize your shooting activities into a diary for skill improvement.

**Highlights:** Image and movie transfer, Remote camera control, Camera settings backup/restore, Date, time, and location sync, Firmware updates, Shooting activity diary

**In-app purchases:** none

**What reviewers like**

- 🚀 Improved connectivity and stability
- 👍 Useful features like film simulation and lens metrics
- 🚀 Faster photo transfer
- 👍 Remote camera control and live view

**What reviewers complain about**

- 🔒 Requires always-on location access
- 🔋 Location tracking drains battery
- 🐛 Bluetooth connection issues after camera power cycle
- 🐛 Inconsistent performance, frequent disconnects
- 🐛 Overrides video settings

**Reported bugs**

- Fails to reconnect Bluetooth after camera power cycle
- Time synchronization issues with camera
- Incompatible with older camera models
- App crashes or freezes on certain devices

**Requested features**

- Add support for RAW file transfer
- Implement landscape orientation support for iPads
- Allow customization of camera appearance in the app
- Improve background connectivity and location tracking
- Add option to select photo transfer destination (e.g., cloud storage)


## Frequently asked questions

### Is Insta360 free?

Insta360 is free to download, with in-app purchases available.

### Is FUJIFILM XApp free?

FUJIFILM XApp is free to download, with no in-app purchases.

### Which has better reviews, Insta360 or FUJIFILM XApp?

Insta360 is rated higher. Insta360 averages 4.4 out of 5 from 9.4K ratings, while FUJIFILM XApp averages 4.2 from 3.6K ratings.

### Do Insta360 or FUJIFILM XApp have ads?

Insta360 shows ads; FUJIFILM XApp does not.

### Which is updated more often, Insta360 or FUJIFILM XApp?

Insta360 ships an update every 5 days, and FUJIFILM XApp every 5 weeks. Most recently, Insta360 was updated on October 31, 2026 and FUJIFILM XApp on October 31, 2026.

### Which is more popular, Insta360 or FUJIFILM XApp?

Insta360 currently peaks at #63 in the App Store charts, and FUJIFILM XApp at #186. Chart position reflects recent download velocity rather than total install base.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*