# Insta360 vs Hightag

The clearest difference is in-app purchases: Hightag at none against Insta360's 23. Hightag also leads on ads (none vs shown) and review sentiment (50% vs 29%). Insta360's advantage is ratings volume (9.4K vs 11) and chart position (#56 vs unranked). On price, rating and update cadence there is nothing between them.

Both are free to download. Insta360 sells 21 in-app purchases, starting at $2.99 per month. Hightag asks for nothing beyond the download.

On the App Store both sit at effectively the same score — 4.4 for Insta360 against 4.3 for Hightag. That said, the two scores are not equally well evidenced: Insta360 has 9.4K ratings behind it against 11, so its average is the more settled of the two. Written reviews are what separate them: 29% of Insta360's written reviews are positive against 50% of Hightag's.

Insta360 ships an update every 5 days, Hightag every 9 days. The most recent releases landed on October 16, 2026 and October 2, 2026 respectively.

## The numbers

| Metric | Insta360 | Hightag |
| --- | --- | --- |
| Price | Free | Free |
| Rating | **[4.4 (9.4K ratings)](https://appshunter.io/ios/app/insta360/id1491299654/reviews)** | [4.3 (11 ratings)](https://appshunter.io/ios/app/hightag/id6447581882/reviews) |
| Number of ratings | **9.4K** | 11 |
| Positive reviews | 28.9% of reviews | **50.0% of reviews** |
| In-app purchases | Yes | **No** |
| Ads | Yes | **No** |
| Update frequency | **Every 5 days** | Every 9 days |
| Monetization | Free with in-app purchases | **Free** |
| Best chart rank | **#56** | — |
| Size | 2.5 GB | 132 MB |
| Requires iOS | **13.0** | 15.1 |
| Devices | **iPhone, iPad, iPod, Apple Watch** | iPhone, iPod |
| Age rating | 4+ | 4+ |
| Developer | [Insta360](https://appshunter.io/developer/1749225907) | [Hightag, Inc](https://appshunter.io/developer/1681853486) |

## What reviewers say

### Insta360

[App page](https://appshunter.io/ios/app/insta360/id1491299654)

**Currently charting:** #56 Top Grossing · Photo & Video, #64 Top Free · Photo & Video (US App Store)

This app empowers users to view and edit footage from Insta360 cameras and gimbals. It offers AI-powered auto-editing tools and templates, alongside manual controls for precise adjustments. Users can easily reframe 360 footage, track subjects, create hyperlapses, and share content directly to social media without downloading.

**Highlights:** AI-powered auto-editing, 360 reframing tools, Shot Lab templates, Deep Track subject tracking, Hyperlapse creation, Download-free editing and sharing

**Features:** Apple Watch app

**In-app purchases (21)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Insta360 Premium 200GB Monthly | $2.99 | per month |
| Insta360 Premium 200GB Monthly | $2.99 | per month |
| Insta360 Premium 1TB Monthly | $8.99 | per month |
| Insta360 Premium 2TB Monthly | $11.99 | per month |
| Insta360 Essential 200GB Annual | $19.99 | per year |
| Insta360 Essential 200GB Annual | $19.99 | per year |
| Moment Pro 1Yr(24) Promo+3Mo Free | $24.99 | per year |
| Insta360 Premium 200GB Annual | $29.99 | per year |
| Insta360 Premium 200GB Annual | $29.99 | per year |
| Insta360 Premium 200GB Annual | $29.99 | per year |
| Premium 500GB Annual | $59.99 | per year |
| Insta360 Premium 1TB Annual | $89.99 | per year |
| Insta360 Premium 1TB Annual | $89.99 | per year |
| Insta360 Premium 1TB Annual | $89.99 | per year |
| Insta360+(Premium) Annually | $119.99 | per year |
| 33 Insta360 Diamonds | $0.49 | one-time |
| 99 Diamonds | $1.49 | one-time |
| 199 Insta360 Diamonds | $2.99 | one-time |
| 489 Insta360 Diamonds | $6.99 | one-time |
| 699 Insta360 Diamonds | $9.99 | one-time |
| 999 Insta360 Diamonds | $12.99 | one-time |

**What reviewers like**

- 🚀 Easy to use
- 🚀 Intuitive app
- 🚀 Robust editing tools
- 🚀 Great camera quality
- 🚀 Awesome features like Starlapse

**What reviewers complain about**

- 🐛 Frequent crashes and bugs
- 🐛 Unreliable WiFi connectivity
- 🐛 Laggy performance
- 🐛 Compatibility issues with older devices
- 🔒 Privacy concerns with data access

**Reported bugs**

- Losing edited clips after camera disconnects
- Inability to connect and control camera
- Incorrect video orientation and stabilization issues
- Exporting problems (failed exports, audio sync issues)
- Disappearing features for older camera models

**Requested features**

- Landscape mode support for iPad
- Ability to edit 360 footage on desktop
- More export options (higher resolutions, codecs, etc.)
- Improved file management and organization
- Persistent camera settings


### Hightag

[App page](https://appshunter.io/ios/app/hightag/id6447581882)

This app automatically captures photos and videos of athletes like mountain bikers and skiers as they pass by smart cameras. Media is instantly uploaded to your account for viewing, downloading, and sharing.

**Highlights:** Automatic photo and video capture, Smart camera installation at destinations, Instant media upload, View, download, and share footage, Forever access to captured media

**Features:** macOS Compatibility, Apple Wallet, Vision Pro support

**In-app purchases:** none


## Frequently asked questions

### Is Insta360 free?

Insta360 is free to download, with in-app purchases available.

### Is Hightag free?

Hightag is free to download, with no in-app purchases.

### Which has better reviews, Insta360 or Hightag?

Insta360 is rated higher. Insta360 averages 4.4 out of 5 from 9.4K ratings, while Hightag averages 4.3 from 11 ratings.

### Do Insta360 or Hightag have ads?

Insta360 shows ads; Hightag does not.

### Which is updated more often, Insta360 or Hightag?

Insta360 ships an update every 5 days, and Hightag every 9 days. Most recently, Insta360 was updated on October 16, 2026 and Hightag on October 2, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*