# Bake vs Espressly Merchant

The clearest difference is in-app purchases: Espressly Merchant at none against Bake's 2. Espressly Merchant also leads on iOS requirement (15.1 vs 17.0). Bake's advantage is update cadence (every 2 weeks vs every 5 weeks). On price, ads and device support there is nothing between them.

Both are free to download. Bake sells 2 in-app purchases, starting at $0.99 per month. Espressly Merchant asks for nothing beyond the download.

Bake ships an update every 2 weeks, Espressly Merchant every 5 weeks. The most recent releases landed on October 27, 2026 and October 25, 2026 respectively.

## The numbers

| Metric | Bake | Espressly Merchant |
| --- | --- | --- |
| Price | Free | Free |
| Rating | **[4.5 (185 ratings)](https://appshunter.io/ios/app/bake-u-lator/id1496549787/reviews)** | — |
| Number of ratings | **185** | — |
| Positive reviews | 70.6% of reviews | — |
| In-app purchases | Yes | **No** |
| Ads | No | No |
| Update frequency | **Every 2 weeks** | Every 5 weeks |
| Monetization | Free with in-app purchases | — |
| Size | 36 MB | 26 MB |
| Requires iOS | 17.0 | **15.1** |
| Devices | **iPhone, iPad** | iPad |
| Age rating | 4+ | 4+ |
| Developer | [Marco Contino](https://appshunter.io/developer/989607126) | [Espressly, Inc.](https://appshunter.io/developer/1209757390) |

## What reviewers say

### Bake

[App page](https://appshunter.io/ios/app/bake-u-lator/id1496549787)

This app simplifies baking by allowing you to scale recipes, adapt to missing ingredients, and convert units. It also offers nutrition estimation and custom timers to help you achieve perfect results.

**Highlights:** Scale recipes up or down, Adapt to missing ingredients, Convert units (volume, mass, temp), Estimate nutrition and calories, Create and manage recipes, Set custom baking timers

**Features:** macOS Compatibility, Family Sharing, Vision Pro support

**In-app purchases (2)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Bake-u-lator Pro | $0.99 | per month |
| Bake-u-lator Pro | $9.99 | one-time |


### Espressly Merchant

[App page](https://appshunter.io/ios/app/espressly-merchant/id1502007589)

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases:** none


## Frequently asked questions

### Is Bake free?

Bake is free to download, with in-app purchases available.

### Is Espressly Merchant free?

Espressly Merchant is free to download, with no in-app purchases.

### Do Bake or Espressly Merchant have ads?

Neither Bake nor Espressly Merchant shows ads.

### Which is updated more often, Bake or Espressly Merchant?

Bake ships an update every 2 weeks, and Espressly Merchant every 5 weeks. Most recently, Bake was updated on October 27, 2026 and Espressly Merchant on October 25, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*