# MSCHF vs ITM ID

The clearest difference is ads: ITM ID at none against MSCHF's shown. ITM ID also leads on monetization model (free vs ad-supported) and review sentiment (67% vs 59%). MSCHF's advantage is ratings volume (409 vs 14). On price, rating, update cadence and in-app purchases there is nothing between them.

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

ITM ID holds the better App Store score, 3.8 against 3.6. That said, the two scores are not equally well evidenced: MSCHF has 409 ratings behind it against 14, so its average is the more settled of the two. Written reviews point the same way: 59% of MSCHF's written reviews are positive against 67% of ITM ID's.

MSCHF ships an update every 3 weeks, ITM ID fortnightly. The most recent releases landed on September 30, 2026 and October 2, 2026 respectively.

## The numbers

| Metric | MSCHF | ITM ID |
| --- | --- | --- |
| Price | Free | Free |
| Rating | [3.6 (409 ratings)](https://appshunter.io/ios/app/mschf/id1500457154/reviews) | **[3.8 (14 ratings)](https://appshunter.io/ios/app/itm-id/id6477512260/reviews)** |
| Number of ratings | **409** | 14 |
| Positive reviews | 58.6% of reviews | **66.7% of reviews** |
| In-app purchases | No | No |
| Ads | Yes | **No** |
| Update frequency | Every 3 weeks | **Fortnightly** |
| Monetization | Ad-supported | **Free** |
| Size | 23 MB | 124 MB |
| Requires iOS | **14.0** | 15.1 |
| Devices | iPhone, iPod | iPhone, iPod |
| Age rating | 4+ | 17+ |
| Developer | [MSCHF Product Studio Inc.](https://appshunter.io/developer/1500457153) | [ITM Studio](https://appshunter.io/developer/1729512639) |

## What reviewers say

### MSCHF

[App page](https://appshunter.io/ios/app/mschf/id1500457154)

This app serves as the exclusive channel to discover upcoming releases from a conceptual collective known for its elaborate interventions. It exposes the absurdity of cultural, political, and monetary systems through unique projects.

**Highlights:** Hear about future releases, Discover conceptual interventions, Explore cultural critiques, Understand monetary system critiques, Stay updated on projects

**In-app purchases:** none

**What reviewers like**

- 👍 Fun and interesting app
- 🚀 Great user interface
- 💡 Unique and innovative products
- 👍 Smooth app experience
- 💡 Exciting drops and releases

**What reviewers complain about**

- 🐛 App crashes and bugs
- 🔒 Privacy concerns with phone number requirement
- ⚠️ Sold out products and lack of availability
- ⚠️ Poor customer service and communication
- ⚠️ Overpriced or gimmicky products

**Reported bugs**

- App crashes during drops
- Verification process not working
- Screen time tracking issues
- Compatibility problems with older devices

**Requested features**

- Bring back chat feature
- Add more transparency around product availability
- Improve accessibility for photosensitive users
- Offer international shipping and availability


### ITM ID

[App page](https://appshunter.io/ios/app/itm-id/id6477512260)

This app provides exclusive access to events and digital content. Users can purchase tickets to "Moments," check in using their digital ID, and receive "Echoes" – exclusive content from creators and brands. Tickets can also be gifted to friends.

**Highlights:** Event ticket purchase, Digital ID check-in, Exclusive creator content (Echoes), Save and replay content, Gift tickets to friends

**Features:** Apple Wallet

**In-app purchases:** none


## Frequently asked questions

### Is MSCHF free?

MSCHF is free to download, with no in-app purchases.

### Is ITM ID free?

ITM ID is free to download, with no in-app purchases.

### Which has better reviews, MSCHF or ITM ID?

ITM ID is rated higher. MSCHF averages 3.6 out of 5 from 409 ratings, while ITM ID averages 3.8 from 14 ratings.

### Do MSCHF or ITM ID have ads?

MSCHF shows ads; ITM ID does not.

### Which is updated more often, MSCHF or ITM ID?

MSCHF ships an update every 3 weeks, and ITM ID fortnightly. Most recently, MSCHF was updated on September 30, 2026 and ITM ID on October 2, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*