# Hashtag vs Hashtag Builder

The clearest difference is in-app purchases: Hashtag Builder at none against Hashtag's 10. Hashtag Builder also leads on update cadence (every 2 weeks vs every 6 weeks) and device support (3 vs 1). On price and ads there is nothing between them.

Both are free to download. Hashtag sells 10 in-app purchases, starting at $1.99 per 7 days. Hashtag Builder asks for nothing beyond the download.

Hashtag ships an update every 6 weeks, Hashtag Builder every 2 weeks. The most recent releases landed on November 3, 2026 and October 27, 2026 respectively.

## The numbers

| Metric | Hashtag | Hashtag Builder |
| --- | --- | --- |
| Price | Free | Free |
| Rating | **[4.7 (524 ratings)](https://appshunter.io/ios/app/hashtag-ai-tag-generator/id1501423334/reviews)** | — |
| Number of ratings | **524** | — |
| Positive reviews | 37.9% of reviews | — |
| In-app purchases | Yes | **No** |
| Ads | Yes | Yes |
| Update frequency | Every 6 weeks | **Every 2 weeks** |
| Monetization | Free with in-app purchases | — |
| Size | 16 MB | 19 MB |
| Requires iOS | 17.0 | **9.0** |
| Devices | iPhone | **iPhone, iPad, iPod** |
| Age rating | 4+ | 4+ |
| Developer | [Bench s.r.o.](https://appshunter.io/developer/1289179542) | [河南恒修居网络科技有限公司](https://appshunter.io/developer/1548407949) |

## What reviewers say

### Hashtag

[App page](https://appshunter.io/ios/app/hashtag-ai-tag-generator/id1501423334)

This app helps users generate relevant hashtags for their social media posts on platforms like Instagram and TikTok. It provides over 100 hashtags per post, along with analytics and difficulty details for each tag, aiming to boost post reach and engagement.

**Highlights:** AI hashtag generation, 100+ hashtags per post, Analytics and difficulty details, Copy and share functionality, Profile growth tools

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases (10)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Hashtag Plus | $1.99 | per 7 days |
| Hashtag Plus | $1.99 | per month |
| Plus | $2.99 | per month |
| Plus | $3.99 | per month |
| Plus | $3.99 | per month |
| Plus | $4.99 | per month |
| Hashtag Plus | $9.99 | per year |
| Hashtag Plus | $19.99 | per year |
| Hashtag Plus | $19.99 | per year |
| Hashtag Plus | $29.99 | per year |

**What reviewers like**

- 👍 Free version available and functional
- 🎯 Generates relevant hashtag suggestions
- ⚡ Easy to use and simple interface
- 📈 Helps increase post impressions and engagement
- 🔄 Multiple hashtag set options to choose from

**What reviewers complain about**

- 🐛 Frequent Error 500 crashes
- ❌ App frequently not working or generating results
- 🔗 Instagram profile linking issues
- 📊 Poor quality hashtag suggestions (too broad or irrelevant)
- 🚫 No clear way to cancel subscription/trial

**Reported bugs**

- Error 500 appearing consistently across multiple users
- App returns no results for search queries
- Only displaying single hashtag instead of full list
- Instagram profile linking fails with error
- App functionality degradation over time

**Requested features**

- Display hashtag usage count and difficulty metrics
- Related tags feature with relevance filtering
- Better hashtag quality filtering to avoid overly broad tags
- Improved suggestion algorithm for niche content
- Clear subscription cancellation process


### Hashtag Builder

[App page](https://appshunter.io/ios/app/hashtag-builder/id6451407555)

**Features:** macOS Compatibility

**In-app purchases:** none


## Frequently asked questions

### Is Hashtag free?

Hashtag is free to download, with in-app purchases available.

### Is Hashtag Builder free?

Hashtag Builder is free to download, with no in-app purchases.

### Do Hashtag or Hashtag Builder have ads?

Both Hashtag and Hashtag Builder show ads.

### Which is updated more often, Hashtag or Hashtag Builder?

Hashtag ships an update every 6 weeks, and Hashtag Builder every 2 weeks. Most recently, Hashtag was updated on November 3, 2026 and Hashtag Builder on October 27, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*