# SOKOLOV vs 585Gold

The clearest difference is monetization model: 585Gold at free against SOKOLOV's free with in-app purchases. SOKOLOV's advantage is ratings volume (630 vs 58). On price, rating, review sentiment and update cadence there is nothing between them.

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

On the App Store both sit at effectively the same score — 4.9 for SOKOLOV against 4.8 for 585Gold. That said, the two scores are not equally well evidenced: SOKOLOV has 630 ratings behind it against 58, so its average is the more settled of the two. Written reviews are what separate them: 33% of SOKOLOV's written reviews are positive against 29% of 585Gold's.

SOKOLOV ships an update every 2 weeks, 585Gold every 3 weeks. Both last shipped on November 7, 2026.

## The numbers

| Metric | SOKOLOV | 585Gold |
| --- | --- | --- |
| Price | Free | Free |
| Rating | **[4.9 (630 ratings)](https://appshunter.io/ios/app/sokolov/id1501705341/reviews)** | [4.8 (58 ratings)](https://appshunter.io/ios/app/585gold/id1571238481/reviews) |
| Number of ratings | **630** | 58 |
| Positive reviews | **32.9% of reviews** | 29.0% of reviews |
| In-app purchases | No | No |
| Ads | No | No |
| Update frequency | **Every 2 weeks** | Every 3 weeks |
| Monetization | Free with in-app purchases | **Free** |
| Size | 93 MB | 112 MB |
| Requires iOS | 15.1 | **15.0** |
| Devices | iPhone, iPod | iPhone, iPod |
| Age rating | 17+ | 4+ |
| Developer | [SOKOLOV](https://appshunter.io/developer/1434535040) | [Просто 585](https://appshunter.io/developer/1567372384) |

## What reviewers say

### SOKOLOV

[App page](https://appshunter.io/ios/app/sokolov/id1501705341)

Discover and purchase a wide selection of jewelry and watches, including rings, necklaces, and timepieces with precious stones. Utilize advanced filters to find the perfect item, enjoy exclusive promotions, and benefit from fast delivery to stores. Join the loyalty program for added perks.

**Highlights:** Extensive jewelry and watch catalog, Detailed filtering system, Exclusive promotions and discounts, Fast delivery to flagship stores, Loyalty program integration, Over 32,000 models available

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases:** none

**What reviewers like**

- 👍 User-friendly interface and intuitive navigation
- 🎨 Attractive visual design and product photography
- 🔍 Convenient search filters and product categorization
- 📦 Wide selection of jewelry items
- ⚡ Fast application performance (when working)

**What reviewers complain about**

- 💰 Prices significantly higher than competitors and marketplaces
- 🚫 Negative reviews systematically blocked from publication
- 📱 Application frequently crashes and freezes on startup
- 🔄 Prices constantly fluctuate during sales and promotions
- ❌ Misleading discounts and bonus system that doesn't work

**Reported bugs**

- Application freezes on splash screen during startup
- Geolocation search spinner continuously loading
- Page scrolling causes application to hang
- Discount not applied correctly in cart vs product page
- Pickup point selection unavailable during checkout

**Requested features**

- Add gift section/calendar to app
- Implement size filter for rings
- Synchronize comments between website and app
- Synchronize personal account data across platforms
- Allow promo code preview before checkout


### 585Gold

[App page](https://appshunter.io/ios/app/585gold/id1571238481)

Explore a wide selection of gold and silver jewelry, including pieces with diamonds and precious stones. Find wedding rings, earrings, necklaces, bracelets, and more. Enjoy flexible payment options, discounts, and loyalty programs, plus the unique option to trade in old gold for new items.

**Highlights:** Extensive jewelry catalog, Gold and silver items, Diamond and gemstone pieces, Wedding rings and sets, Flexible payment options, Discount programs, Gold trade-in service

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases:** none


## Frequently asked questions

### Is SOKOLOV free?

SOKOLOV is free to download, with no in-app purchases.

### Is 585Gold free?

585Gold is free to download, with no in-app purchases.

### Which has better reviews, SOKOLOV or 585Gold?

SOKOLOV is rated higher. SOKOLOV averages 4.9 out of 5 from 630 ratings, while 585Gold averages 4.8 from 58 ratings.

### Do SOKOLOV or 585Gold have ads?

Neither SOKOLOV nor 585Gold shows ads.

### Which is updated more often, SOKOLOV or 585Gold?

SOKOLOV ships an update every 2 weeks, and 585Gold every 3 weeks. Most recently, SOKOLOV was updated on November 7, 2026 and 585Gold on November 7, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*