# SOKOLOV vs FloМастер

The clearest difference is update cadence: SOKOLOV at every 2 weeks against FloМастер's every 8 months. SOKOLOV also leads on review sentiment (33% vs 20%). FloМастер's advantage is monetization model (free vs free with in-app purchases). On price, ads, in-app purchases and device support there is nothing between them.

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

SOKOLOV ships an update every 2 weeks, FloМастер every 8 months. The most recent releases landed on October 18, 2026 and October 8, 2026 respectively.

## The numbers

| Metric | SOKOLOV | FloМастер |
| --- | --- | --- |
| Price | Free | Free |
| Rating | **[4.9 (629 ratings)](https://appshunter.io/ios/app/sokolov/id1501705341/reviews)** | — |
| Number of ratings | **629** | — |
| Positive reviews | **32.9% of reviews** | 20.0% of reviews |
| In-app purchases | No | No |
| Ads | No | No |
| Update frequency | **Every 2 weeks** | Every 8 months |
| Monetization | Free with in-app purchases | **Free** |
| Size | 177 MB | 29 MB |
| Requires iOS | 15.0 | 15.0 |
| Devices | iPhone, iPod | iPhone, iPod |
| Age rating | 17+ | 17+ |
| Developer | [SOKOLOV](https://appshunter.io/developer/1434535040) | [FLOMASTER, OOO](https://appshunter.io/developer/1607311634) |

## What reviewers say

### SOKOLOV

[App page](https://appshunter.io/ios/app/sokolov/id1501705341)

Discover and purchase a wide selection of jewelry and watches, including rings, necklaces, and timepieces with precious stones. Utilize advanced filters to find the perfect item, enjoy exclusive promotions, and benefit from fast delivery to stores. Join the loyalty program for added perks.

**Highlights:** Extensive jewelry and watch catalog, Detailed filtering system, Exclusive promotions and discounts, Fast delivery to flagship stores, Loyalty program integration, Over 32,000 models available

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases:** none

**What reviewers like**

- 👍 User-friendly interface and intuitive navigation
- 🎨 Attractive visual design and product photography
- 🔍 Convenient search filters and product categorization
- 📦 Wide selection of jewelry items
- ⚡ Fast application performance (when working)

**What reviewers complain about**

- 💰 Prices significantly higher than competitors and marketplaces
- 🚫 Negative reviews systematically blocked from publication
- 📱 Application frequently crashes and freezes on startup
- 🔄 Prices constantly fluctuate during sales and promotions
- ❌ Misleading discounts and bonus system that doesn't work

**Reported bugs**

- Application freezes on splash screen during startup
- Geolocation search spinner continuously loading
- Page scrolling causes application to hang
- Discount not applied correctly in cart vs product page
- Pickup point selection unavailable during checkout

**Requested features**

- Add gift section/calendar to app
- Implement size filter for rings
- Synchronize comments between website and app
- Synchronize personal account data across platforms
- Allow promo code preview before checkout


### FloМастер

[App page](https://appshunter.io/ios/app/flo/id1607311631)

Manage your loyalty program digitally. Get a free in-app card, earn bonuses, and use them for payments. Your electronic card is always accessible.

**Highlights:** Digital loyalty card, Earn bonuses, Pay with bonuses, Electronic card always with you

**Features:** macOS Compatibility, Apple Wallet

**In-app purchases:** none


## Frequently asked questions

### Is SOKOLOV free?

SOKOLOV is free to download, with no in-app purchases.

### Is FloМастер free?

FloМастер is free to download, with no in-app purchases.

### Do SOKOLOV or FloМастер have ads?

Neither SOKOLOV nor FloМастер shows ads.

### Which is updated more often, SOKOLOV or FloМастер?

SOKOLOV ships an update every 2 weeks, and FloМастер every 8 months. Most recently, SOKOLOV was updated on October 18, 2026 and FloМастер on October 8, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*