# SOKOLOV vs USmall

The clearest difference is rating: SOKOLOV at 4.9 against USmall's 3.6. SOKOLOV also leads on ratings volume (629 vs 74). On price, review sentiment, update cadence and ads there is nothing between them.

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

SOKOLOV holds the better App Store score, 4.9 against 3.6. That said, the two scores are not equally well evidenced: SOKOLOV has 629 ratings behind it against 74, so its average is the more settled of the two. Written reviews point the same way: 33% of SOKOLOV's written reviews are positive against 27% of USmall's.

SOKOLOV ships an update every 2 weeks, USmall fortnightly. Both last shipped on October 18, 2026.

## The numbers

| Metric | SOKOLOV | USmall |
| --- | --- | --- |
| Price | Free | Free |
| Rating | **[4.9 (629 ratings)](https://appshunter.io/ios/app/sokolov/id1501705341/reviews)** | [3.6 (74 ratings)](https://appshunter.io/ios/app/usmall/id6449685439/reviews) |
| Number of ratings | **629** | 74 |
| Positive reviews | **32.9% of reviews** | 26.6% of reviews |
| In-app purchases | No | No |
| Ads | No | No |
| Update frequency | **Every 2 weeks** | Fortnightly |
| Monetization | Free with in-app purchases | Free with in-app purchases |
| Size | 177 MB | 48 MB |
| Requires iOS | **15.0** | 16.6 |
| Devices | **iPhone, iPod** | iPhone |
| Age rating | 17+ | 4+ |
| Developer | [SOKOLOV](https://appshunter.io/developer/1434535040) | [ShopfansRU LLC](https://appshunter.io/developer/1690082697) |

## What reviewers say

### SOKOLOV

[App page](https://appshunter.io/ios/app/sokolov/id1501705341)

Discover and purchase a wide selection of jewelry and watches, including rings, necklaces, and timepieces with precious stones. Utilize advanced filters to find the perfect item, enjoy exclusive promotions, and benefit from fast delivery to stores. Join the loyalty program for added perks.

**Highlights:** Extensive jewelry and watch catalog, Detailed filtering system, Exclusive promotions and discounts, Fast delivery to flagship stores, Loyalty program integration, Over 32,000 models available

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases:** none

**What reviewers like**

- 👍 User-friendly interface and intuitive navigation
- 🎨 Attractive visual design and product photography
- 🔍 Convenient search filters and product categorization
- 📦 Wide selection of jewelry items
- ⚡ Fast application performance (when working)

**What reviewers complain about**

- 💰 Prices significantly higher than competitors and marketplaces
- 🚫 Negative reviews systematically blocked from publication
- 📱 Application frequently crashes and freezes on startup
- 🔄 Prices constantly fluctuate during sales and promotions
- ❌ Misleading discounts and bonus system that doesn't work

**Reported bugs**

- Application freezes on splash screen during startup
- Geolocation search spinner continuously loading
- Page scrolling causes application to hang
- Discount not applied correctly in cart vs product page
- Pickup point selection unavailable during checkout

**Requested features**

- Add gift section/calendar to app
- Implement size filter for rings
- Synchronize comments between website and app
- Synchronize personal account data across platforms
- Allow promo code preview before checkout


### USmall

[App page](https://appshunter.io/ios/app/usmall/id6449685439)

Shop directly from US stores with this marketplace, offering branded clothing and health products at up to 80% off. Enjoy hassle-free delivery to Russia, with customs handled and payment accepted from Russian cards.

**Highlights:** Direct US store access, Branded clothing and health products, Discounts up to 80%, Direct shipping to Russia, Customs handled, Russian card payments accepted, Weekend customer support

**Features:** Vision Pro support

**In-app purchases:** none

**What reviewers like**

- 📦 Goods arrive intact and on time
- 🌍 Access to international goods
- 👍 Generally good app interface
- ✅ Compensation for issues provided

**What reviewers complain about**

- ❌ App not loading/opening
- ❌ App crashes/freezes
- ❌ Orders frequently cancelled
- ❌ Delayed deliveries
- ❌ Poor customer support

**Reported bugs**

- Application does not load
- Application does not open after update
- Application freezes when scrolling
- Images do not load
- Application does not update

**Requested features**

- Fix app loading issues
- Improve customer support responsiveness
- Allow order cancellation
- Add product reviews with photos
- Provide clearer size charts


## Frequently asked questions

### Is SOKOLOV free?

SOKOLOV is free to download, with no in-app purchases.

### Is USmall free?

USmall is free to download, with no in-app purchases.

### Which has better reviews, SOKOLOV or USmall?

SOKOLOV is rated higher. SOKOLOV averages 4.9 out of 5 from 629 ratings, while USmall averages 3.6 from 74 ratings.

### Do SOKOLOV or USmall have ads?

Neither SOKOLOV nor USmall shows ads.

### Which is updated more often, SOKOLOV or USmall?

SOKOLOV ships an update every 2 weeks, and USmall fortnightly. Most recently, SOKOLOV was updated on October 18, 2026 and USmall on October 18, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*